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Tutorial","product-tutorial","2026-04-27T08:36:57.194Z","2026-04-22T03:32:28.956Z","2026-05-25T09:02:00.670Z","2026-05-25T08:42:26.534Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>⚡ 简而言之：在推送回流模块里，先建一个推送模版（标题、内容、图标、大图都能自定义），再新建推送任务选好推送时间、推送人群和推送内容发出去，最后回到看板看回流效果——三步即可。\u003C/p>\u003Cblockquote>📖 不清楚推送回流是什么、能带来什么价值，请先参考：\u003Ca href=\"/zh-CN/resources/blog/push-notifications-reflow\" rel=\"noopener noreferrer\" target=\"_blank\">推送回流功能介绍：向离开广告用户推送消息\u003C/a>。\u003C/blockquote>\u003Chr />\u003Ch2>配置前的准备\u003C/h2>\u003Cp>推送回流要能跑起来，订阅池里得先有人。开始前请确认：\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>已有产品\u003C/strong>：在「产品库」创建好移动应用或网站转化类目的产品。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>已有回流链接并已投放\u003C/strong>：回流链接投放出去后，用户点击进入回流链接落地页时会自动弹出通知订阅提示，同意后即成为订阅用户。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>已沉淀订阅用户\u003C/strong>：已经收集到一定数量的订阅用户。订阅用户数为 0 时，推送任务没有可触达的对象。\u003C/li>\u003C/ol>\u003Cblockquote>订阅用户的来源、计费方式等概念，可参考 \u003Ca href=\"/zh-CN/resources/blog/push-notifications-reflow\" rel=\"noopener noreferrer\" target=\"_blank\">功能介绍篇\u003C/a>。\u003C/blockquote>\u003Chr />\u003Ch2>进入推送回流模块\u003C/h2>\u003Cp>在 DeepClick 后台左侧导航栏，找到「回流功能」分组，点击 \u003Cstrong>推送回流\u003C/strong> 进入。\u003C/p>\u003Cp>进入后，页面顶部是三张数据卡——\u003Cstrong>订阅用户、回流点击数、推送数\u003C/strong>，下方通过三个标签页组织内容：\u003Cstrong>回流点击记录 / 订阅用户 / 推送模版\u003C/strong>，右上角可按「数据时间」筛选日期范围。\u003C/p>\n        \u003Cimg\n          alt=\"推送回流模块总览：订阅用户、回流点击数、推送数\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-3c9213a57ed4.png\"\n          width=\"2940\"\n        />\n      \u003Cp>三个标签页各看什么：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>回流点击记录\u003C/strong>：所有推送任务的列表，每条任务展示任务 ID、所用推送模版、推送人数与回流点击数。「新建推送」按钮就在这个标签页里。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>订阅用户\u003C/strong>：当前已沉淀的订阅用户明细，对应顶部的「订阅用户」总数。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>推送模版\u003C/strong>：已创建的推送模版列表，发推送前先在这里把内容备好。\u003C/li>\u003C/ul>\u003Chr />\u003Ch2>第一步 · 创建推送模版\u003C/h2>\u003Cp>推送模版决定了用户在通知栏看到什么。切换到「推送模版」标签页，点击「新建推送模版」，按字段填写。右侧会实时显示「推送预览」，所见即所得。\u003C/p>\n        \u003Cimg\n          alt=\"新建推送模版表单\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-4bcf47d307ac.png\"\n          width=\"2940\"\n        />\n      \u003Cp>逐个字段说明（带 * 为必填）：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>模版名称\u003C/strong> *：仅用于后台识别管理，不会展示给用户。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        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760×360，支持 jpg / jpeg / png\u003C/strong>。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"8\"\n        >\u003Cstrong>添加按钮\u003C/strong>（选填）：勾选后可在推送上额外加一个操作按钮。\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"推送模版的角标、图标与大图上传\"\n          height=\"1202\"\n          src=\"https://cms-r2.deepclick.com/image-ba899c331b6d.png\"\n          width=\"1072\"\n        />\n      \u003Cp>填写完成后点击「保存」，模版会出现在模版列表里，可重复用于多个推送任务。\u003C/p>\u003Chr />\u003Ch2>第二步 · 新建推送任务\u003C/h2>\u003Cp>模版就绪后，回到「回流点击记录」标签页，点击 \u003Cstrong>新建推送\u003C/strong>，逐项设置。\u003C/p>\u003Cp>页面顶部会显示你当前的 \u003Cstrong>WebPush 点击量\u003C/strong>余额，并按地区档位拆分为 \u003Cstrong>Tier 1 / Tier 2 / Tier 3\u003C/strong>——推送产生的有效回流点击会按对应地区档位扣减用量。\u003C/p>\n        \u003Cimg\n          alt=\"新建推送任务：WebPush 点击量与任务设置\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-69507d8e6ebb.png\"\n          width=\"2940\"\n        />\n      \u003Cp>依次设置：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>推送任务名称\u003C/strong>：给任务起一个可识别的名字，建议用「场景 · 用途」格式，如「黑五唤醒 · 大促推送」。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>推送时间\u003C/strong>：选择「固定推送时间」，先\u003Cstrong>选择时区\u003C/strong>，再选择\u003Cstrong>具体推送时间点\u003C/strong>，到点自动发送。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>推送人群\u003C/strong>：以「订阅了【某产品】的【某条回流链接】的用户」来圈选推送对象——先选\u003Cstrong>产品\u003C/strong>，再选该产品下的具体\u003Cstrong>回流链接\u003C/strong>，系统会把通过这条链接订阅的用户作为本次推送人群。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>推送内容\u003C/strong>：从下拉里\u003Cstrong>选择一个已建好的推送模版\u003C/strong>作为本次推送内容。\u003C/li>\u003C/ul>\u003Cp>确认无误后点击「保存」，任务会按设定的时间向选定人群发送。\u003C/p>\u003Cblockquote>发送消息本身不计费，只有用户点击通知并成功回流时，才消耗「WebPush 点击量」，按地区档位结算。\u003C/blockquote>\u003Chr />\u003Ch2>第三步 · 查看推送效果\u003C/h2>\u003Cp>任务发出后，在「回流点击记录」列表即可看到每个任务的表现：\u003Cstrong>推送人数\u003C/strong>（本次推送的用户数量）与\u003Cstrong>回流点击数\u003C/strong>（用户点击通知回流到承接页的次数）。顶部的「回流点击数」「推送数」卡片则汇总展示整个模块的累计表现。\u003C/p>\u003Cp>通过对比不同模版、不同推送人群、不同推送时间的回流点击表现，可以逐步摸清什么标题、什么时机、什么承接页对你的用户最有效，持续优化下一次推送。\u003C/p>\u003Chr />\u003Ch2>附：查看订阅用户\u003C/h2>\u003Cp>切换到「订阅用户」标签页，可以查看每一位订阅用户的明细：\u003Cstrong>订阅时间、用户信息（UUID）、订阅产品\u003C/strong>（含产品图标、名称、类型与 AppID）。这里能直观看到订阅池来自哪些产品和链接，方便你在第二步圈选推送人群时心里有数。\u003C/p>\n        \u003Cimg\n          alt=\"订阅用户明细\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-2076d6d244d6.png\"\n          width=\"2940\"\n        />\n      \u003Chr />\u003Ch2>小结\u003C/h2>\u003Cp>推送回流的配置非常轻：\u003Cstrong>建模版 → 发推送 → 看效果\u003C/strong>，三步闭环。模版的标题、内容、图标、大图完全自定义，任务可指定推送时间与推送人群——只要回流链接在持续带来访问、沉淀订阅，这个私域触达池就会越来越大，每一次推送都是一次几乎零成本的二次触达，给你的投放额外带来 1-5% 转化。\u003C/p>\u003Cp>想再回顾推送回流的运作原理与适用场景，请参考：\u003C/p>\u003Cp>👉 \u003Ca href=\"/zh-CN/resources/blog/push-notifications-reflow\" rel=\"noopener noreferrer\" target=\"_blank\">推送回流功能介绍：向离开广告用户推送消息\u003C/a>\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/push-notifications-setup-guide",{"detail":13,"format":13,"mode":14,"style":15,"text":72,"type":17,"version":18},{"type":75,"version":18},{"children":947,"direction":19,"format":15,"indent":13,"type":80,"version":18,"tag":81},[948],{"detail":13,"format":13,"mode":14,"style":15,"text":79,"type":17,"version":18},{"children":950,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[951],{"detail":13,"format":13,"mode":14,"style":15,"text":85,"type":17,"version":18},{"children":953,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[954],{"detail":13,"format":13,"mode":14,"style":15,"text":89,"type":17,"version":18},{"children":956,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[957],{"detail":13,"format":13,"mode":14,"style":15,"text":93,"type":17,"version":18},{"type":75,"version":18},{"children":960,"direction":19,"format":15,"indent":13,"type":80,"version":18,"tag":81},[961],{"detail":13,"format":13,"mode":14,"style":15,"text":98,"type":17,"version":18},{"children":963,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[964],{"detail":13,"format":13,"mode":14,"style":15,"text":102,"type":17,"version":18},{"type":104,"version":30,"format":15,"id":105,"fields":966,"relationTo":107,"value":967},{},{"id":108,"alt":968,"updatedAt":969,"createdAt":969,"url":970,"thumbnailURL":19,"filename":971,"mimeType":474,"filesize":972,"width":973,"height":974},"推送回流运作链路：订阅 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class=\"payload-richtext\">\u003Cp>⚡ 简而言之：用户在回流落地页同意订阅后，你可以随时通过推送把他们再次唤回承接页，完成二次转化。\u003C/p>\u003Cblockquote>📖 想直接上手配置，请参考配套教程：\u003Ca href=\"/zh-CN/resources/blog/push-notifications-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">推送回流配置指南：推送内容自定义，额外 1-5% 转化\u003C/a>。\u003C/blockquote>\u003Chr />\u003Ch2>广告之外，还有一次免费的触达机会\u003C/h2>\u003Cp>广告把用户带到落地页，但大多数用户看一眼就离开了——而且离开之后，你很难再低成本地找回他们：再投一次广告要花钱，重定向受众也未必能命中同一个人。\u003C/p>\u003Cp>推送回流提供了另一条路径：在用户访问回流落地页时，引导他同意「接收通知」。一旦订阅成功，这个用户就进入了你的私域触达池。之后无论他离开多久，你都可以主动向他推送一条消息，把这个已经离开广告的用户重新带回承接页。\u003C/p>\u003Cp>这意味着一次广告流量，可以被反复触达、反复转化，而不是看完即走。\u003C/p>\u003Chr />\u003Ch2>它是怎么运作的\u003C/h2>\u003Cp>推送回流的链路分三段，环环相扣：\u003C/p>\n        \u003Cimg\n          alt=\"推送回流运作链路：订阅 → 推送 → 回流\"\n          height=\"1240\"\n          src=\"https://cms-r2.deepclick.com/image-334cb3dd2181.png?w=1200&q=85\"\n          width=\"3200\"\n        />\n      \u003Cp>\u003Cstrong>第一段 · 收集订阅\u003C/strong> 用户访问移动应用或者网站转化类的落地页时，页面会请求通知授权。用户点击「允许」后，即成为你的订阅用户，沉淀在推送回流模块里。订阅过程不需要用户填写任何信息，门槛极低。\u003C/p>\u003Cp>\u003Cstrong>第二段 · 创建推送\u003C/strong> 你在推送回流模块里先准备好一个推送模版（标题、正文、图标、点击跳转地址等），再基于模版创建推送任务，选择要触达的订阅用户，发送消息。\u003C/p>\u003Cp>\u003Cstrong>第三段 · 点击回流\u003C/strong> 订阅用户在通知栏收到推送，点击后被带回你设定的承接页，触发后续转化动作（应用安装、网站访问、下单等）。每一次有效点击都会被记录在模块的数据看板里。\u003C/p>\u003Chr />\u003Ch2>模块能做什么\u003C/h2>\u003Cp>推送回流模块把「订阅沉淀」「内容准备」「触达执行」「效果回收」整合在一个地方：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>订阅用户\u003C/strong>——查看已沉淀的订阅用户规模与明细，掌握可触达的私域池有多大。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>回流点击记录\u003C/strong>——查看每一个推送任务的推送人数、回流点击数，效果一目了然。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>推送模版\u003C/strong>——预先配置推送消息的标题、文案、图标与跳转地址，复用到不同任务，避免每次重复填写。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>新建推送\u003C/strong>——基于模版向订阅用户发送消息，把用户从通知栏一键带回承接页。\u003C/li>\u003C/ul>\u003Chr />\u003Ch2>适用产品\u003C/h2>\u003Cp>推送回流目前支持\u003Cstrong>移动应用\u003C/strong>与\u003Cstrong>网站转化\u003C/strong>两个产品类目：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>移动应用\u003C/strong>：把订阅用户唤回到应用承接页，引导安装或再次启动。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>网站转化\u003C/strong>：把订阅用户唤回到站点承接页，引导复访、复购或完成转化目标。\u003C/li>\u003C/ul>\u003Cp>无论你跑的是 App 拉新还是独立站投放，只要落地页沉淀了订阅用户，就能用推送回流持续触达。\u003C/p>\u003Chr />\u003Ch2>它在回流体系里的位置\u003C/h2>\u003Cp>推送回流不是孤立的功能，它和 DeepClick 的回流落地页、计费体系是打通的：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>订阅从哪来\u003C/strong>：只要用户点击你投放的回流链接、进入回流链接的落地页，页面就会自动弹出通知订阅提示；用户点击「允许」即成为订阅用户。所以回流链接投放得越多、落地页访问量越大，订阅池增长得越快。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>怎么计费\u003C/strong>：推送回流消耗「WebPush 点击量」，即用户点击推送消息并成功回流时计费，按地区梯度结算。发送消息本身不计费，只有产生有效回流点击才计入用量。\u003C/li>\u003C/ul>\u003Cp>简单说：\u003Cstrong>落地页负责把订阅攒起来，推送回流负责把订阅用起来。\u003C/strong>\u003C/p>\u003Chr />\u003Ch2>下一步\u003C/h2>\u003Cp>理解了推送回流能做什么，接下来就是动手把它跑起来——从准备订阅池，到建模版、发推送、看效果。完整步骤请参考：\u003C/p>\u003Cp>👉 \u003Ca href=\"/zh-CN/resources/blog/push-notifications-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">推送回流配置指南：推送内容自定义，额外 1-5% 转化\u003C/a>\u003C/p>\u003C/div>",{"zh-CN":253,"en":253},1785922868462]