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",{"children":1003,"direction":23,"format":15,"indent":13,"type":24,"version":25,"fields":1005,"id":1007},[1004],{"detail":13,"format":13,"mode":14,"style":15,"text":22,"type":17,"version":18},{"doc":1006,"newTab":58,"linkType":59},{"label":28,"relationTo":29,"value":31},"6a057d99767c8100c8665ab2",{"children":1009,"direction":23,"format":15,"indent":13,"type":272,"version":18,"value":279},[1010,1012,1013],{"detail":13,"format":18,"mode":14,"style":15,"text":1011,"type":17,"version":18},"想为不同投放阶段的链接配套防审核策略",{"detail":13,"format":13,"mode":14,"style":15,"text":1001,"type":17,"version":18},{"children":1014,"direction":23,"format":15,"indent":13,"type":24,"version":25,"fields":1017,"id":1021},[1015],{"detail":13,"format":13,"mode":14,"style":15,"text":1016,"type":17,"version":18},"智能斗篷配置指南",{"doc":1018,"newTab":58,"linkType":59},{"label":1019,"relationTo":29,"value":1020},"智能斗篷配置指南：智能过审，增长无忧",21,"6a057d99767c8100c8665ab3",{"children":1023,"direction":23,"format":15,"indent":13,"type":272,"version":18,"value":25},[1024,1026],{"detail":13,"format":18,"mode":14,"style":15,"text":1025,"type":17,"version":18},"需要开通账号或答疑",{"detail":13,"format":13,"mode":14,"style":15,"text":1027,"type":17,"version":18}," → 联系 DeepClick 商务团队","root",202,{"title":5,"description":6,"image":1029},"published","complaint-redirection-guide","2026-05-07T12:00:00.000Z",false,"2026-05-14T09:37:28.055Z","2026-05-14T08:25:45.004Z","\u003Cdiv class=\"payload-richtext\">\u003Cblockquote>想先了解投诉回流的产品逻辑和适用场景？参考 \u003Ca href=\"#\" rel=\"noopener noreferrer\" target=\"_blank\">投诉回流功能介绍\u003C/a>。\u003C/blockquote>\u003Cp>要让投诉回流在你的回流落地页上跑起来，第一件事是搞清楚\u003Cstrong>配置在哪个位置\u003C/strong>——这是 80% 的客户上手时第一个卡住的地方。\u003C/p>\u003Cp>DeepClick 后台里有两个跟"投诉回流"挂钩的入口，但只有一个负责配置：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 后台位置 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用途 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流链接 → 投诉回流设置\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 真正的配置入口——开开关、设事件规则、决定哪些用户能看到投诉入口 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>左侧栏「投诉回流」模块\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 数据看板——集中查看用户提交的投诉，\u003Cstrong>不在这里做配置\u003C/strong> \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>顺序很简单：\u003Cstrong>先去回流链接里把规则配好 → 再回投诉回流模块看后续的投诉数据\u003C/strong>。\u003C/p>\u003Cp>本文按这个顺序走完整 4 步，全部跑完 5 分钟以内。\u003C/p>\u003Chr />\u003Ch2>开始之前，请先准备好这些信息\u003C/h2>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 准备项 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 说明 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 在哪里准备 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> DeepClick 账号 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 一个可登录 Console 的账号即可，无需额外开通权限 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> deepclick.com \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 一条已发布的回流链接 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 投诉回流设置挂在具体的回流链接上才能生效 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> DeepClick 平台 → 推广管理 → 回流链接 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 一张已挂载的回流落地页 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 投诉入口在回流落地页上展示，没挂载就没承载位 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> DeepClick 平台 → 推广管理 → 回流落地页 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 触发人群的预期阈值 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 想清楚什么样的用户行为下应该看到投诉入口 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 由你的运营策略决定 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Chr />\u003Ch2>第一部分：在回流链接里配置触发规则\u003C/h2>\u003Ch3>步骤 1：进入回流链接编辑页\u003C/h3>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >登录 DeepClick 平台\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >在左侧导航栏点击 \u003Cstrong>「推广管理 → 回流链接」\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >在列表中找到你想配置投诉回流的那条链接，点击行末的 \u003Cstrong>「编辑」\u003C/strong> 按钮\u003C/li>\u003C/ol>\u003Cp>进入编辑页后，左侧导航有 5 个 Tab：\u003C/p>\u003Cpre>\u003Ccode class=\"language-plaintext\">投放设置\n老客落地页设置\n回流落地页配置\n投诉回流设置  ← 我们要去的地方\n基础信息\u003C/code>\u003C/pre>\u003Chr />\u003Ch3>步骤 2：开启投诉回流开关\u003C/h3>\u003Cp>点击进入「\u003Cstrong>投诉回流设置\u003C/strong>」分组。默认开关处于开启状态，标题旁边会有一个紫色标语「\u003Cstrong>有利于降低广告投诉风险\u003C/strong>」。\u003C/p>\u003Cp>下方有一行说明文字：\u003C/p>\u003Cblockquote>投诉入口将根据您的配置，在\u003Cstrong>回流落地页\u003C/strong>展示给特定的人群，人群标签\u003Cstrong>非即时生效\u003C/strong>\u003C/blockquote>\u003Cp>两点关键信息：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>入口位置\u003C/strong>：投诉入口出现在你的回流落地页上，C 端用户\u003Cstrong>符合规则时才看得到\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>非即时生效\u003C/strong>：配置完成后，系统计算用户是否符合人群标签需要时间，不会立刻对所有用户生效\u003C/li>\u003C/ul>\u003Chr />\u003Ch3>步骤 3：配置触发条件\u003C/h3>\u003Cp>触发条件的语义只有一句话：\u003C/p>\u003Cblockquote>\u003Cstrong>当用户某个事件超过指定次数后，在回流落地页上展示投诉入口。\u003C/strong>\u003C/blockquote>\u003Cp>需要填两项：\u003C/p>\u003Ch4>① 事件类型（5 选 1）\u003C/h4>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 事件 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 含义 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>一跳安装\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户从一跳承接页跳转到应用商店并完成安装 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>链接访问\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户访问该回流链接的累计次数 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流展示\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 回流落地页对该用户的累计展示次数 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流点击\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户在回流落地页上的累计点击次数 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流安装\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户从回流落地页跳转到商店并完成安装 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Ch4>② 次数\u003C/h4>\u003Cp>下拉选择触发阈值。次数越高，触发投诉入口展示的门槛越严，命中的人群质量越高。\u003C/p>\u003Cblockquote>🔑 \u003Cstrong>5 种事件怎么选\u003C/strong>？给一个简单口径：\u003Cbr />>- \u003Cstrong>一跳安装 / 回流安装\u003C/strong> ——已经装了你 App 的用户，是最常发起应用商店差评的人群- \u003Cstrong>回流点击\u003C/strong> ——用户在回流落地页上点击过 N 次还没成功转化，可能正在遇到问题- \u003Cstrong>链接访问 / 回流展示\u003C/strong> ——粒度最浅，覆盖最广，但也容易把没问题的新流量圈进来\u003C/blockquote>\u003Cblockquote>✅ \u003Cstrong>新手起步建议\u003C/strong>：- 事件选 \u003Cstrong>「一跳安装」\u003C/strong>或\u003Cstrong>「回流安装」\u003C/strong>- 次数填 \u003Cstrong>「1 次」\u003C/strong>- 含义：所有装过你应用的用户，都会在回流落地页上看到投诉入口——是覆盖率最高、对降低商店差评最直接的组合。\u003C/blockquote>\u003Chr />\u003Ch3>步骤 4：添加第二条规则（可选）\u003C/h3>\u003Cp>一条规则可能不足以覆盖你想要的人群。点击规则右侧的 \u003Cstrong>「+」\u003C/strong> 按钮可以添加第二条规则——\u003Cstrong>最多支持两条规则，最少一条\u003C/strong>。\u003C/p>\u003Cp>添加第二条后，两条规则之间会出现一个 \u003Cstrong>「或者 / 并且」\u003C/strong> 逻辑下拉框：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 逻辑 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 含义 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 适用场景 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>或者\u003C/strong>（默认） \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 满足\u003Cstrong>任意一条\u003C/strong>规则的用户都会看到投诉入口 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 想覆盖更多潜在投诉人群 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>并且\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>同时满足两条\u003C/strong>规则才会看到投诉入口 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 想精准定位高风险人群、控制入口展示频率 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>举例：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>或者\u003C/strong>：「一跳安装 超过 1 次」\u003Cstrong>或者\u003C/strong>「回流点击 超过 3 次」——装过 App \u003Cstrong>或\u003C/strong> 在回流落地页反复点击过的用户，都会看到入口\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>并且\u003C/strong>：「回流安装 超过 1 次」\u003Cstrong>并且\u003C/strong>「回流点击 超过 3 次」——同时装过 App \u003Cstrong>且\u003C/strong> 在回流页点击过 3 次以上的用户才看到，命中更精准\u003C/li>\u003C/ul>\u003Cblockquote>💡 \u003Cstrong>怎么选？\u003C/strong>- 目标是\u003Cstrong>最大化拦截潜在投诉\u003C/strong> → 用「\u003Cstrong>或者\u003C/strong>」- 担心\u003Cstrong>入口对过多用户展示反而引导主动投诉\u003C/strong> → 用「\u003Cstrong>并且\u003C/strong>」\u003C/blockquote>\u003Chr />\u003Ch3>步骤 5：保存配置\u003C/h3>\u003Cp>确认开关处于开启状态、规则配置无误后，\u003Cstrong>点击页面底部的「发布」按钮\u003C/strong>，整条回流链接的更新就生效了。\u003C/p>\u003Cp>注意：界面已经提示过——人群标签\u003Cstrong>非即时生效\u003C/strong>。发布后系统需要时间重新计算各用户的标签，刚发布完别急着以为没生效。\u003C/p>\u003Chr />\u003Ch2>第二部分：在「投诉回流」模块查看投诉数据\u003C/h2>\u003Cp>到这里，规则部分就配完了。接下来要看的是\u003Cstrong>用户提交的投诉数据落在哪里\u003C/strong>。\u003C/p>\u003Ch3>步骤 6：进入投诉回流模块\u003C/h3>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >在左侧导航栏找到 \u003Cstrong>「回流功能 → 投诉回流」\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >点击进入\u003C/li>\u003C/ol>\u003Cp>进入后顶部有一张产品介绍 banner：「让 80% 投诉转到自建通道」，下面是三步流程示意（设置要转移投诉的人群 → 人群再次访问广告 → 进入自建投诉通道）。这是这个模块的功能定位提示。\u003C/p>\u003Cp>向下滚动到数据列表区。\u003C/p>\u003Chr />\u003Ch3>步骤 7：浏览投诉数据列表\u003C/h3>\u003Cp>列表字段：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 字段 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 含义 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>举报邮箱\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 提交投诉的用户邮箱（用户主动填写） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>举报原因\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户选择的投诉类型 + 描述（点击「查看」展开完整内容） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流链接\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 该投诉来自哪条回流链接 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>推广产品\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 关联的推广产品名称 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>挂载功能\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 该回流链接的回流落地页\u003Cstrong>按钮跳转方式\u003C/strong>（链接 URL / 自定义地址 / 其他产品 三种之一） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>顶部有筛选条件：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>链接名称 / ID\u003C/strong>：搜索特定回流链接的投诉\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>提交时间\u003C/strong>：圈定时间范围\u003C/li>\u003C/ul>\u003Chr />\u003Ch3>步骤 8：查看举报详情\u003C/h3>\u003Cp>点击举报原因列的 \u003Cstrong>「查看」\u003C/strong> 链接，可以展开用户提交的完整投诉内容。\u003C/p>\u003Chr />\u003Ch2>配置完成后\u003C/h2>\u003Cp>至此你完成了：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >✅ 在回流链接里开启了投诉回流开关\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >✅ 配好了事件 + 次数触发规则（可选叠加第二条规则与「或者/并且」逻辑）\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >✅ 在投诉回流模块能看到用户提交的投诉数据\u003C/li>\u003C/ul>\u003Cp>剩下要做的事，是把投诉回流模块的数据\u003Cstrong>定期同步给客服团队\u003C/strong>——具体怎么处理投诉、怎么联系用户、怎么闭环，由你的客服流程接管。\u003C/p>\u003Chr />\u003Ch2>常见问题\u003C/h2>\u003Ch3>Q1：发布配置后，C 端立刻能看到投诉入口吗？\u003C/h3>\u003Cp>\u003Cstrong>不是即时的\u003C/strong>。界面里已经标注「人群标签\u003Cstrong>非即时生效\u003C/strong>」。配置发布后系统会重新计算用户标签，需要一段时间。如果发布后短时间内没看到效果，是正常的，等一段时间再观察。\u003C/p>\u003Ch3>Q2：投诉入口具体出现在落地页哪个位置？\u003C/h3>\u003Cp>投诉入口由 DeepClick 系统在\u003Cstrong>回流落地页\u003C/strong>上自动呈现，\u003Cstrong>位置由系统决定\u003C/strong>，不需要你单独配置入口的位置或样式。你的回流落地页只要在该回流链接里配置好了即可。\u003C/p>\u003Ch3>Q3：我配的两条规则可以同时存在吗？\u003C/h3>\u003Cp>可以，\u003Cstrong>最多支持两条\u003C/strong>，\u003Cstrong>最少一条\u003C/strong>。两条规则之间通过下拉框选择「或者 / 并且」决定怎么组合——「或者」是任一满足，「并且」是同时满足。\u003C/p>\u003Ch3>Q4：我能选择哪些用户\u003Cstrong>不\u003C/strong>看到投诉入口吗？\u003C/h3>\u003Cp>目前规则是\u003Cstrong>正向命中\u003C/strong>——满足触发条件的用户\u003Cstrong>才会\u003C/strong>看到入口。没有"排除规则"。如果想精准缩小命中范围，把第二条规则切到「\u003Cstrong>并且\u003C/strong>」叠加更多条件即可。\u003C/p>\u003Chr />\u003Ch2>下一步\u003C/h2>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>想完整了解投诉回流的产品逻辑\u003C/strong> → 参考 \u003Ca href=\"#\" rel=\"noopener noreferrer\" target=\"_blank\">投诉回流功能介绍\u003C/a>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>想为不同投放阶段的链接配套防审核策略\u003C/strong> → 参考 \u003Ca href=\"#\" rel=\"noopener noreferrer\" target=\"_blank\">智能斗篷配置指南\u003C/a>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>需要开通账号或答疑\u003C/strong> → 联系 DeepClick 商务团队\u003C/li>\u003C/ul>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/complaint-redirection-guide","6a057a7d33351200c8656c68",{"detail":13,"format":13,"mode":14,"style":15,"text":62,"type":17,"version":18},{"children":1042,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[1043,1045,1047],{"detail":13,"format":13,"mode":14,"style":15,"text":1044,"type":17,"version":18},"广告投放最大的隐形杀手不是没流量，是",{"detail":13,"format":18,"mode":14,"style":15,"text":1046,"type":17,"version":18},"公开投诉",{"detail":13,"format":13,"mode":14,"style":15,"text":62,"type":17,"version":18},{"children":1049,"direction":23,"format":15,"indent":13,"type":288,"version":18,"listType":358,"start":18,"tag":359},[1050,1054,1058],{"children":1051,"direction":23,"format":15,"indent":13,"type":272,"version":18,"value":18},[1052],{"detail":13,"format":13,"mode":14,"style":15,"text":1053,"type":17,"version":18},"一条 Meta 投诉，足以让广告组进入审核黑名单",{"children":1055,"direction":23,"format":15,"indent":13,"type":272,"version":18,"value":279},[1056],{"detail":13,"format":13,"mode":14,"style":15,"text":1057,"type":17,"version":18},"一条 Google Play 差评，能拖累整个 App 的安装率",{"children":1059,"direction":23,"format":15,"indent":13,"type":272,"version":18,"value":25},[1060],{"detail":13,"format":13,"mode":14,"style":15,"text":1061,"type":17,"version":18},"用户在 TikTok 评论里 @ 官方账号一句\"骗子\"，可能立刻触发账号风控",{"children":1063,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[1064],{"detail":13,"format":13,"mode":14,"style":15,"text":1065,"type":17,"version":18},"更糟的是，这类投诉的\"原始动机\"绝大多数本可以在你自己的客服流程里解决——比如想退款、找不到客服、对功能不满。但他们没找到入口，只能转身去公开渠道发声。",{"children":1067,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[1068,1070,1072,1074,1076],{"detail":13,"format":13,"mode":14,"style":15,"text":1069,"type":17,"version":18},"DeepClick ",{"detail":13,"format":18,"mode":14,"style":15,"text":1071,"type":17,"version":18},"投诉回流",{"detail":13,"format":13,"mode":14,"style":15,"text":1073,"type":17,"version":18},"就是为了把这件事",{"detail":13,"format":18,"mode":14,"style":15,"text":1075,"type":17,"version":18},"翻转过来",{"detail":13,"format":13,"mode":14,"style":15,"text":62,"type":17,"version":18},{"type":146,"version":18},{"children":1079,"direction":23,"format":15,"indent":13,"type":151,"version":18,"tag":152},[1080],{"detail":13,"format":13,"mode":14,"style":15,"text":1081,"type":17,"version":18},"一句话理解",{"children":1083,"direction":23,"format":15,"indent":13,"type":63,"version":18},[1084],{"detail":13,"format":18,"mode":14,"style":15,"text":1085,"type":17,"version":18},"对有投诉倾向的真实用户，在回流落地页主动展示一个自建投诉入口，把潜在的平台投诉和商店差评，留在你自己的渠道里。",{"children":1087,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[1088,1090,1092],{"detail":13,"format":13,"mode":14,"style":15,"text":1089,"type":17,"version":18},"效果实测：可让 ",{"detail":13,"format":18,"mode":14,"style":15,"text":1091,"type":17,"version":18},"80% 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",{"children":3038,"direction":23,"format":15,"indent":13,"type":87,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[3039],{"children":3040,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[3041],{"detail":13,"format":13,"mode":14,"style":15,"text":3042,"type":17,"version":18}," 网络类型 / 是否为代理 ",{"children":3044,"direction":23,"format":15,"indent":13,"type":94,"version":18},[3045,3051],{"children":3046,"direction":23,"format":15,"indent":13,"type":87,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[3047],{"children":3048,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[3049],{"detail":13,"format":13,"mode":14,"style":15,"text":3050,"type":17,"version":18}," 去向 ",{"children":3052,"direction":23,"format":15,"indent":13,"type":87,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[3053],{"children":3054,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[3055],{"detail":13,"format":13,"mode":14,"style":15,"text":3056,"type":17,"version":18}," 这条访问最终被分到了真实链接还是审核链接 ",{"children":3058,"direction":23,"format":15,"indent":13,"type":94,"version":18},[3059,3065],{"children":3060,"direction":23,"format":15,"indent":13,"type":87,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[3061],{"children":3062,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[3063],{"detail":13,"format":13,"mode":14,"style":15,"text":3064,"type":17,"version":18}," 设备信息 ",{"children":3066,"direction":23,"format":15,"indent":13,"type":87,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[3067],{"children":3068,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[3069],{"detail":13,"format":13,"mode":14,"style":15,"text":3070,"type":17,"version":18}," 设备类型、浏览器、语言等 ",[133,133],{"children":3073,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[3074],{"detail":13,"format":13,"mode":14,"style":15,"text":3075,"type":17,"version":18},"按\"去向\"筛选能快速看分流比例；按\"网络状态\"筛选能排查代理流量；按\"选择斗篷\"筛选能单独看某条斗篷的表现。",{"type":146,"version":18},{"children":3078,"direction":23,"format":15,"indent":13,"type":151,"version":18,"tag":152},[3079],{"detail":13,"format":13,"mode":14,"style":15,"text":3080,"type":17,"version":18},"第三部分：进阶——复制创建",{"children":3082,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[3083],{"detail":13,"format":13,"mode":14,"style":15,"text":3084,"type":17,"version":18},"已经有一条配好的斗篷，想再开一条相似配置的（比如换个域名、换个真实链接），不用从头填一遍——用「复制创建」。",{"children":3086,"direction":23,"format":15,"indent":13,"type":151,"version":18,"tag":265},[3087],{"detail":13,"format":13,"mode":14,"style":15,"text":3088,"type":17,"version":18},"步骤 10：一键克隆配置",{"children":3090,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[3091,3093,3095],{"detail":13,"format":13,"mode":14,"style":15,"text":3092,"type":17,"version":18},"在斗篷列表的操作列里，每行都有「",{"detail":13,"format":18,"mode":14,"style":15,"text":3094,"type":17,"version":18},"复制创建",{"detail":13,"format":13,"mode":14,"style":15,"text":3096,"type":17,"version":18},"」按钮。点一下打开新建面板，所有配置（链接、域名、路由模式、规则、基础信息）已经从源斗篷照搬过来，只需要修改差异化的字段（比如名称、域名、特定规则），然后提交即可。",{"children":3098,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[3099],{"detail":13,"format":13,"mode":14,"style":15,"text":3100,"type":17,"version":18},"适合的场景：",{"children":3102,"direction":23,"format":15,"indent":13,"type":288,"version":18,"listType":358,"start":18,"tag":359},[3103,3107,3111],{"children":3104,"direction":23,"format":15,"indent":13,"type":272,"version":18,"value":18},[3105],{"detail":13,"format":13,"mode":14,"style":15,"text":3106,"type":17,"version":18},"同一套规则要为不同投放计划分别建斗篷链接，便于在访问日志里按斗篷维度看数据",{"children":3108,"direction":23,"format":15,"indent":13,"type":272,"version":18,"value":279},[3109],{"detail":13,"format":13,"mode":14,"style":15,"text":3110,"type":17,"version":18},"主斗篷验证稳定后，复制几条作为备用",{"children":3112,"direction":23,"format":15,"indent":13,"type":272,"version":18,"value":25},[3113],{"detail":13,"format":13,"mode":14,"style":15,"text":3114,"type":17,"version":18},"测试不同审核链接预设品类的效果",{"type":146,"version":18},{"children":3117,"direction":23,"format":15,"indent":13,"type":151,"version":18,"tag":152},[3118],{"detail":13,"format":13,"mode":14,"style":15,"text":3119,"type":17,"version":18},"配置完成",{"children":3121,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[3122],{"detail":13,"format":13,"mode":14,"style":15,"text":3123,"type":17,"version":18},"按上述 7 步配置后，斗篷链接立即生效，按规则自动分流。访问日志和复制创建是日常运营的两个常用工具——前者用于验证和排查，后者用于扩展和备份。",{"children":3125,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[3126],{"detail":13,"format":13,"mode":14,"style":15,"text":3127,"type":17,"version":18},"如有疑问，在 DeepClick 平台通过商务联系入口咨询商务经理。",{"type":146,"version":18},{"children":3130,"direction":23,"format":15,"indent":13,"type":63,"version":18},[3131,3133,3139],{"detail":13,"format":13,"mode":14,"style":15,"text":3132,"type":17,"version":18},"还在了解智能斗篷的能力？参考 ",{"children":3134,"direction":23,"format":15,"indent":13,"type":24,"version":25,"fields":3136,"id":3138},[3135],{"detail":13,"format":13,"mode":14,"style":15,"text":2416,"type":17,"version":18},{"doc":3137,"newTab":58,"linkType":59},{"label":2416,"relationTo":29,"value":2419},"69fd965772d2dd00c87d3efa",{"detail":13,"format":13,"mode":14,"style":15,"text":62,"type":17,"version":18},146,{"title":1019,"description":2393,"image":3140},"smart-cloak-setup-guide","2026-05-11T12:00:00.000Z","2026-05-11T09:10:17.015Z","2026-04-29T07:08:57.492Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>智能斗篷是 DeepClick 平台的流量分流方案——同一条斗篷链接，审核员走审核链接，真实用户走真实链接。\u003C/p>\u003Cp>本指南带你在后台从零建好一条斗篷链接：选模式、填链接、配规则、提交生效，再用访问日志验证分流。\u003C/p>\u003Cblockquote>⚡ 简而言之：DeepClick 平台 10 步走通——7 步从零创建斗篷 + 2 步分析日志 + 1 步复制克隆。\u003C/blockquote>\u003Cblockquote>还不了解智能斗篷能做什么？参考 \u003Ca href=\"#\" rel=\"noopener noreferrer\" target=\"_blank\">智能斗篷功能介绍（Ad Cloaking Services）：扛审核，稳增长\u003C/a>。\u003C/blockquote>\u003Chr />\u003Ch2>第一部分：从零创建一条斗篷链接\u003C/h2>\u003Ch3>步骤 1：进入智能斗篷模块\u003C/h3>\u003Cp>登录 DeepClick 平台，左侧导航在「回流功能」分组下找到「\u003Cstrong>智能斗篷\u003C/strong>」入口。\u003C/p>\u003Ch3>步骤 2：浏览斗篷列表\u003C/h3>\u003Cp>进入后默认是「\u003Cstrong>斗篷列表\u003C/strong>」Tab，顶部有 3 个操作位：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >左：「\u003Cstrong>+ 新建斗篷\u003C/strong>」按钮\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >中：搜索框「搜索斗篷名称、域名或备注」\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >右：「访问数据」日期范围筛选\u003C/li>\u003C/ul>\u003Cp>列表表格 5 列：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 列名 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 含义 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>基础信息\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 斗篷名称 + 备注 + 域名 + 斗篷ID + 复制链接按钮 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>跳转链接\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 真实链接（绿色 chip）+ 审核链接（橙色 chip），分别带 URL \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>路由模式\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 标签：审核模式 / 全审核 / 全开放 / 绿色模式 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>访问数据 (UTC+8)\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 真实链接 N + 审核链接 N，按选定日期范围统计的访问量 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>操作\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 编辑 / 复制创建 / 访问日志 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Ch3>步骤 3：填链接配置\u003C/h3>\u003Cp>点右上角「\u003Cstrong>+ 新建斗篷\u003C/strong>」按钮，弹出新建面板。面板左侧导航分三个分区：\u003Cstrong>链接配置 / 规则配置 / 基础信息\u003C/strong>——按这个顺序往下填。\u003C/p>\u003Cp>链接配置区有三个必填项：\u003C/p>\u003Cp>\u003Cstrong>真实链接\u003C/strong>：真实用户最终看到的目标 URL。可以填普通投放页，也可以填\u003Cstrong>回流链接\u003C/strong> URL——这样路径就变成「斗篷链接 → 真实链接（即回流链接）→ 回流落地页」，扛审核和回流转化两个能力一起用。\u003C/p>\u003Cp>\u003Cstrong>审核链接\u003C/strong>：审核员看到的合规页面 URL。输入框前面有一个品类下拉，提供 11 个常用预设：默认 / 游戏站 / 商城 / 企业 / 摄影 / 小游戏 / 金融 / 工具 / CF BLOCK / 活动营销 / 自定义。\u003C/p>\u003Cp>选一个品类自动填对应的标准审核页 URL（比如选「商城」自动填 \u003Ccode>https://www.shopify.com/\u003C/code>），不用自己去找"看起来像合规品类"的页。如果想用自己的页面，选「自定义」自己填即可。\u003C/p>\u003Cp>\u003Cstrong>域名选择\u003C/strong>：从下拉里选一个可用的斗篷域名。生成的斗篷链接就在这个域名下。\u003C/p>\u003Ch3>步骤 4：选路由模式\u003C/h3>\u003Cp>切到「规则配置」分区，看到 4 个路由模式卡片，选其中一个。\u003C/p>\u003Cp>参考下表选一个：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 路由模式 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 全部用户去向 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 适用场景 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>全审核\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 全去审核链接 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 投放冷启动、临时下架真实页时 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>审核模式\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 按规则分流 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 主投区域明确、按国家分流 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>全开放\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 全去真实链接 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 已稳定运营、不需要分流 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>绿色模式\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 按规则分流（国家逻辑反过来） \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 主投区域之外的国家要屏蔽 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>选\u003Cstrong>全审核\u003C/strong>或\u003Cstrong>全开放\u003C/strong>——直接跳到步骤 6 填基础信息，不需要配规则。\u003C/p>\u003Cp>选\u003Cstrong>审核模式\u003C/strong>或\u003Cstrong>绿色模式\u003C/strong>——继续步骤 5 配规则。\u003C/p>\u003Ch3>步骤 5：配置过滤规则（仅审核模式 / 绿色模式）\u003C/h3>\u003Cp>选了「审核模式」或「绿色模式」之后，下方展开完整规则字段。逐项配置：\u003C/p>\u003Ch4>投放国家\u003C/h4>\u003Cp>多选下拉。提示文案随路由模式不同：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >审核模式：「\u003Cstrong>配置的地区访问真实链接，未配置的地区访问审核链接。\u003C/strong>」客户主投的国家放真实链接。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >绿色模式：「\u003Cstrong>配置的地区访问审核链接，未配置的地区访问真实链接。\u003C/strong>」客户主投之外的国家放审核链接。\u003C/li>\u003C/ul>\u003Cp>绿色模式默认预填了一组 11 个高审核风险国家（中国、中国香港、新加坡、美国、爱尔兰等），可以直接用或按需调整。\u003C/p>\u003Ch4>环境过滤规则\u003C/h4>\u003Cp>整个分组的提示文案是「\u003Cstrong>勾选进入审核链接，未勾选进入真实链接\u003C/strong>」。包含两组：\u003C/p>\u003Cp>\u003Cstrong>浏览器语言\u003C/strong>：多选下拉。把审核员可能使用的语言勾上，让它们走审核链接。\u003C/p>\u003Cp>\u003Cstrong>设备\u003C/strong>：桌面端 / 移动端 / 平板，3 个 checkbox。把不在投放范围内的设备勾上，让它们走审核链接。\u003C/p>\u003Ch4>IP 黑名单\u003C/h4>\u003Cp>填具体的 IP 或 IP 段，每行一个。已知的审核员办公网段或爬虫 IP 段加进来走审核链接。\u003C/p>\u003Ch4>ISP 黑名单\u003C/h4>\u003Cp>下拉选要屏蔽的运营商。数据中心类 ISP 主要承载爬虫和扫描流量，整体加入走审核链接。\u003C/p>\u003Ch4>屏蔽代理\u003C/h4>\u003Cp>开关。开启后识别为代理的访问全部走审核链接。\u003C/p>\u003Ch4>屏蔽空语言\u003C/h4>\u003Cp>开关。开启后 HTTP 请求中没有 Accept-Language 信息（即"空语言"）的访问全部走审核链接——常规浏览器都会带语言信息。\u003C/p>\u003Ch3>步骤 6：填基础信息\u003C/h3>\u003Cp>切到「基础信息」分区，填两项：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>名称\u003C/strong>（必填，30 字以内）：斗篷的名字。后续在列表、访问日志里都用这个名字识别\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>备注\u003C/strong>（选填，30 字以内）：方便给同事或自己留备注\u003C/li>\u003C/ul>\u003Ch3>步骤 7：提交生效\u003C/h3>\u003Cp>确认填完后，点面板\u003Cstrong>右下角\u003C/strong>蓝色的「\u003Cstrong>提交\u003C/strong>」按钮（左下角是「取消」）。\u003C/p>\u003Cp>提交成功后斗篷立即生效。回到列表页能看到这条新建的斗篷，每行的「基础信息」列里有一个\u003Cstrong>复制链接\u003C/strong>按钮——点一下把斗篷链接复制到剪贴板，直接拿去投广告。\u003C/p>\u003Chr />\u003Ch2>第二部分：分析访问日志\u003C/h2>\u003Cp>斗篷投出去之后，靠访问日志验证分流准不准、排查异常。\u003C/p>\u003Ch3>步骤 8：进入访问日志\u003C/h3>\u003Cp>两个入口可选：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>看全量\u003C/strong>：在斗篷列表顶部把 Tab 切到「\u003Cstrong>访问日志\u003C/strong>」\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>看单条斗篷\u003C/strong>：在某条斗篷的操作列点「访问日志」\u003C/li>\u003C/ul>\u003Ch3>步骤 9：按需筛选并解读\u003C/h3>\u003Cp>访问日志页顶部 4 个筛选维度：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>网络状态\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>去向\u003C/strong>（审核链接 / 真实链接）\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>选择斗篷\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>日期范围\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>下面表格 5 列：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 列名 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 含义 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 基础信息 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 这条访问对应哪条斗篷 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 访问信息 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 访问时间、IP、地区等 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 网络状态 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 网络类型 / 是否为代理 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 去向 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 这条访问最终被分到了真实链接还是审核链接 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 设备信息 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 设备类型、浏览器、语言等 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>按"去向"筛选能快速看分流比例；按"网络状态"筛选能排查代理流量；按"选择斗篷"筛选能单独看某条斗篷的表现。\u003C/p>\u003Chr />\u003Ch2>第三部分：进阶——复制创建\u003C/h2>\u003Cp>已经有一条配好的斗篷，想再开一条相似配置的（比如换个域名、换个真实链接），不用从头填一遍——用「复制创建」。\u003C/p>\u003Ch3>步骤 10：一键克隆配置\u003C/h3>\u003Cp>在斗篷列表的操作列里，每行都有「\u003Cstrong>复制创建\u003C/strong>」按钮。点一下打开新建面板，所有配置（链接、域名、路由模式、规则、基础信息）已经从源斗篷照搬过来，只需要修改差异化的字段（比如名称、域名、特定规则），然后提交即可。\u003C/p>\u003Cp>适合的场景：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >同一套规则要为不同投放计划分别建斗篷链接，便于在访问日志里按斗篷维度看数据\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >主斗篷验证稳定后，复制几条作为备用\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >测试不同审核链接预设品类的效果\u003C/li>\u003C/ul>\u003Chr />\u003Ch2>配置完成\u003C/h2>\u003Cp>按上述 7 步配置后，斗篷链接立即生效，按规则自动分流。访问日志和复制创建是日常运营的两个常用工具——前者用于验证和排查，后者用于扩展和备份。\u003C/p>\u003Cp>如有疑问，在 DeepClick 平台通过商务联系入口咨询商务经理。\u003C/p>\u003Chr />\u003Cblockquote>还在了解智能斗篷的能力？参考 \u003Ca href=\"#\" rel=\"noopener noreferrer\" target=\"_blank\">智能斗篷功能介绍（Ad Cloaking Services）：扛审核，稳增长\u003C/a>。\u003C/blockquote>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/smart-cloak-setup-guide","6a057bf2f25d9ed5b66917f9",{"children":3150,"direction":23,"format":15,"indent":13,"type":272,"version":18,"value":279},[3151,3153,3154],{"detail":13,"format":18,"mode":14,"style":15,"text":3152,"type":17,"version":18},"想理解回流链接的整体功能",{"detail":13,"format":13,"mode":14,"style":15,"text":2386,"type":17,"version":18},{"children":3155,"direction":23,"format":15,"indent":13,"type":24,"version":25,"fields":3158,"id":3762},[3156],{"detail":13,"format":13,"mode":14,"style":15,"text":3157,"type":17,"version":18},"回流落地页功能介绍",{"doc":3159,"newTab":58,"linkType":59},{"relationTo":29,"value":3160},{"id":3161,"title":3162,"excerpt":3163,"content":3164,"coverImage":3754,"meta":3755,"site":18,"status":1031,"slug":3756,"author":279,"category":279,"publishDate":3757,"featured":1034,"updatedAt":3758,"createdAt":3759,"contentHtml":3760,"previewUrl":3761},25,"回流落地页功能介绍：额外增加 10%-20% 点击","广告投放最大的浪费是用户点进来又离开。DeepClick 回流落地页在用户回流的瞬间切换到为转化定制的承接页——4 种模板自由选用、整页可点击、智能排序自动跑出最优组合。本文从 C 端用户视角讲清回流落地页的触发场景、4 种模板对应的视觉风格，以及为什么这套机制能稳定带来 10-20% 的点击增量。",{"root":3165},{"children":3166,"direction":23,"format":15,"indent":13,"type":1028,"version":18},[3167,3174,3182,3193,3205,3219,3220,3224,3235,3239,3255,3264,3269,3372,3373,3377,3388,3391,3395,3399,3411,3415,3419,3431,3435,3446,3447,3451,3459,3463,3471,3477,3483,3489,3493,3497,3509,3514,3519,3524,3528,3532,3540,3545,3550,3555,3558,3562,3570,3576,3581,3586,3591,3595,3596,3600,3608,3612,3620,3621,3625,3632,3636,3640,3644,3648,3652,3656,3657,3661,3669,3683,3691,3692,3696,3704,3708,3722,3726,3727,3731,3735,3739,3750],{"children":3168,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[3169,3171,3173],{"detail":13,"format":13,"mode":14,"style":15,"text":3170,"type":17,"version":18},"广告投放最大的浪费，不是花了多少钱，而是",{"detail":13,"format":18,"mode":14,"style":15,"text":3172,"type":17,"version":18},"用户已经点进来了，却只看了一眼就走",{"detail":13,"format":13,"mode":14,"style":15,"text":62,"type":17,"version":18},{"children":3175,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[3176,3178,3180],{"detail":13,"format":13,"mode":14,"style":15,"text":3177,"type":17,"version":18},"一跳承接页能转化的流量，往往只是用户旅程中",{"detail":13,"format":18,"mode":14,"style":15,"text":3179,"type":17,"version":18},"最容易转化",{"detail":13,"format":13,"mode":14,"style":15,"text":3181,"type":17,"version":18},"的那一波。剩下那些\"看了一眼就退出\"、\"装到一半放弃\"、\"打开了又关掉\"的用户，绝大多数广告链接拿他们没办法——一旦用户离开页面，这次曝光就彻底浪费了。",{"children":3183,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":18,"textStyle":15},[3184,3185,3187,3189,3191],{"detail":13,"format":18,"mode":14,"style":15,"text":334,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":3186,"type":17,"version":18},"就是为这部分流量准备的\"二次拦截网\"：当用户从一跳页退出离开、或在其他网页切换再次进来，DeepClick 会在这一刻把用户",{"detail":13,"format":18,"mode":14,"style":15,"text":3188,"type":17,"version":18},"留在一张专属的回流落地页",{"detail":13,"format":13,"mode":14,"style":15,"text":3190,"type":17,"version":18},"——内容更新鲜、设计更自由、整页都能点。",{"detail":13,"format":18,"mode":14,"style":15,"text":3192,"type":17,"version":18},"额外 10%-20% 的点击，就是这个机制带回来的增量。",{"children":3194,"direction":23,"format":15,"indent":13,"type":63,"version":18},[3195,3197,3199,3201,3203],{"detail":13,"format":13,"mode":14,"style":15,"text":3196,"type":17,"version":18},"⚡ 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class=\"payload-richtext\">\u003Cp>广告投放最大的浪费，不是花了多少钱，而是\u003Cstrong>用户已经点进来了，却只看了一眼就走\u003C/strong>。\u003C/p>\u003Cp>一跳承接页能转化的流量，往往只是用户旅程中\u003Cstrong>最容易转化\u003C/strong>的那一波。剩下那些"看了一眼就退出"、"装到一半放弃"、"打开了又关掉"的用户，绝大多数广告链接拿他们没办法——一旦用户离开页面，这次曝光就彻底浪费了。\u003C/p>\u003Cp>\u003Cstrong>回流落地页\u003C/strong>就是为这部分流量准备的"二次拦截网"：当用户从一跳页退出离开、或在其他网页切换再次进来，DeepClick 会在这一刻把用户\u003Cstrong>留在一张专属的回流落地页\u003C/strong>——内容更新鲜、设计更自由、整页都能点。\u003Cstrong>额外 10%-20% 的点击，就是这个机制带回来的增量。\u003C/strong>\u003C/p>\u003Cblockquote>⚡ \u003Cstrong>简而言之\u003C/strong>：用户第一次访问看到的是合规一跳页；\u003Cstrong>回流时\u003C/strong>看到的是为转化定制的回流落地页。两次曝光，两套策略，两次转化机会。\u003C/blockquote>\u003Cblockquote>想直接动手配置一张回流落地页？请参考：\u003Ca href=\"#\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>《回流落地页配置指南：素材不受平台二次审核》\u003C/strong>\u003C/a>。本文专注 C 端用户视角与功能价值。\u003C/blockquote>\u003Chr />\u003Ch2>一、什么是回流落地页\u003C/h2>\u003Cp>回流落地页是 DeepClick \u003Cstrong>回流链接\u003C/strong>上的一个独立承接层。它不替代你的一跳承接页，而是\u003Cstrong>只在用户回流的瞬间介入\u003C/strong>，给用户呈现一张和一跳页完全不同的内容。\u003C/p>\u003Cp>可以这样理解整个链路：\u003C/p>\u003Cp>```\u003Cbr />触发动作                       用户看到的页面\u003Cbr />─────────────────             ─────────────────────\u003Cbr />首次点击广告              →    一跳承接页\u003Cbr />                                （合规、过审专用）\u003C/p>\u003Cp>返回 / 再回               →    回流落地页\u003Cbr />（按返回键 / 切走又切回）        （转化高、整页可点）\u003Cbr />```\u003C/p>\u003Cp>\u003Cstrong>关键差异点\u003C/strong>：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 维度 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 一跳承接页 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 回流落地页 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 触发时机 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户首次点击广告 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户回流时（返回 / 再回）\u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 设计目标 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 通过广告平台审核 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 最大化点击与转化 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 内容自由度 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 受广告平台政策约束 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 完全由你掌控 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 转化压力 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 必须兼顾合规与转化 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 专注转化即可 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Chr />\u003Ch2>二、C 端用户是在什么时候看到回流落地页的\u003C/h2>\u003Cp>回流落地页\u003Cstrong>只对已经看过一跳页的用户展示\u003C/strong>。整个触发链路如下：用户先点击广告进入一跳承接页；用户若返回退出或切换至其他页面再回到该页面时——这一刻 DeepClick 会\u003Cstrong>秒级切换成回流落地页\u003C/strong>推到用户面前。\u003C/p>\u003Cp>典型的触发动作有两种：\u003C/p>\u003Cp>\u003Cstrong>① 返回\u003C/strong>\u003C/p>\u003Cp>C 端用户点击广告，浏览器跳转到你的一跳承接页（应用商店落地页 / 网站页面等）。用户看了一眼觉得不感兴趣，\u003Cstrong>退出返回\u003C/strong>——这一刻 DeepClick \u003Cstrong>秒切回流落地页\u003C/strong>，把用户留在了回流落地页上。\u003C/p>\u003Cp>这是最高频的回流场景。本质上是把用户"想离开"的动作，截胡成"再看一眼新内容"。\u003C/p>\u003Cp>\u003Cstrong>② 再回\u003C/strong>\u003C/p>\u003Cp>C 端用户点击 Facebook 广告进入一跳承接页。用户\u003Cstrong>没有关闭这个页面\u003C/strong>，而是去浏览了其他网页（点了链接、切了 Tab、回了消息），过了一会\u003Cstrong>重新回到这个页面\u003C/strong>——本来应该看到原来的一跳页，但页面已经被替换成了回流落地页。\u003C/p>\u003Cp>这种场景下用户是带着"我想看看这个页面"的注意力切回来的，所以转化意愿比"返回"场景下还要更集中。\u003C/p>\u003Cblockquote>💡 \u003Cstrong>要点\u003C/strong>：用户第一次看到一跳页时，看到的永远是一跳承接页本身。\u003Cstrong>回流落地页只在第二次（含）以后出现\u003C/strong>——这也是它叫"回流"的原因。\u003C/blockquote>\u003Chr />\u003Ch2>三、用户实际看到的回流落地页长什么样\u003C/h2>\u003Cp>回流落地页有 \u003Cstrong>4 种模板风格\u003C/strong>，每种风格的视觉语言完全不同，覆盖不同投放品类和用户偏好。\u003C/p>\u003Ch3>TT 风格信息流\u003C/h3>\u003Cp>模仿 TikTok 竖屏视频的视觉样式：\u003Cstrong>背景铺满整屏\u003C/strong>（配置背景视频或图片），右侧叠加点赞 / 评论 / 分享等互动图标，营造"短视频信息流"的视觉体感；底部固定一张 CTA 卡片，包含头像、昵称、描述文案和一个行动按钮。\u003C/p>\u003Cp>\u003Cstrong>客户可配置的元素\u003C/strong>：背景视频 / 图片、头像、昵称、描述文案、按钮文案。\u003C/p>\u003Cp>\u003Cstrong>适合品类\u003C/strong>：短视频内容驱动的应用、娱乐类产品、电商爆款单品。\u003C/p>\u003Cp>\u003Cstrong>用户感受\u003C/strong>：和用户日常刷 TikTok 的视觉一致，全屏内容抓住注意力，底部 CTA 转化路径清晰。\u003C/p>\u003Ch3>纯净视频流\u003C/h3>\u003Cp>整屏播放一段视频广告（\u003Cstrong>只允许上传视频，不支持静态图片\u003C/strong>），中央叠加圆形播放按钮，底部固定一条横向 CTA 条带文字。视觉非常干净——\u003Cstrong>没有边栏图标、互动数据、社交装饰\u003C/strong>，所有注意力都集中在视频本身和底部按钮上。\u003C/p>\u003Cp>\u003Cstrong>客户可配置的元素\u003C/strong>：广告视频、底部 CTA 文案。\u003C/p>\u003Cp>\u003Cstrong>适合品类\u003C/strong>：本身就有视频素材的品类（短剧、游戏、美妆 / 时尚短片、产品演示视频等），希望让视频本身去说服用户，不需要额外的"信息流体感"包装。\u003C/p>\u003Cp>\u003Cstrong>用户感受\u003C/strong>：聚焦感强，没有干扰元素，视频本身就是说服力。\u003C/p>\u003Ch3>Meta 信息流\u003C/h3>\u003Cp>还原 Facebook 信息流样式：主体是一张广告卡片——\u003Cstrong>发布页名称、Sponsored 标识、广告文案、主图、品牌信息卡片（品牌名 + 描述 + 网址 + 行动按钮），下方还有点赞数和观看数\u003C/strong>。视觉上和真实 Facebook 信息流难以分辨。\u003C/p>\u003Cp>\u003Cstrong>客户可配置的元素\u003C/strong>：发布页名称、广告文案、主图、品牌名、品牌描述、品牌网址、行动按钮文案。\u003C/p>\u003Cp>\u003Cstrong>适合品类\u003C/strong>：北美 / 欧洲 / 东南亚等 Facebook 高渗透市场、社交属性产品、品牌型电商。\u003C/p>\u003Cp>\u003Cstrong>用户感受\u003C/strong>：因为视觉和真实社交内容一致，用户对"这是广告"的警觉感最低，转化率通常优于明显是落地页的设计。\u003C/p>\u003Ch3>普通单页\u003C/h3>\u003Cp>不走信息流形式，是一张\u003Cstrong>完整的主视觉 + 一个底部行动按钮\u003C/strong>的简单结构。整张页面的视觉内容（背景、文案、装饰、活动元素如转盘等）由客户自由设计，按钮文案与样式也可配置。\u003C/p>\u003Cp>\u003Cstrong>典型用法\u003C/strong>：抽奖转盘、限时活动页、新人福利页、节日营销页——任何能用一张图说清的场景。\u003C/p>\u003Cp>\u003Cstrong>客户可配置的元素\u003C/strong>：整张主视觉（图片本身怎么设计完全自由）、底部按钮文案、按钮颜色 / 样式。\u003C/p>\u003Cp>\u003Cstrong>适合品类\u003C/strong>：活动型营销、福利发放、需要强视觉钩子的场景。\u003C/p>\u003Cp>\u003Cstrong>用户感受\u003C/strong>：明确的"福利感 / 活动感"，激活用户的领取动机。\u003C/p>\u003Chr />\u003Ch2>四、整页可点击：回流落地页的核心交互\u003C/h2>\u003Cp>不管选哪种模板，\u003Cstrong>回流落地页都遵循一个统一的点击规则\u003C/strong>：用户点击页面任意位置，都会跳转到你预先配置的目标地址。\u003C/p>\u003Cpre>\u003Ccode class=\"language-plaintext\">用户在回流落地页上点击任何元素（视频、卡片、按钮、空白处）\n    ↓\n全部跳转到你配置的目标地址：\n    · 链接 URL：跳到外部网址\n    · 自定义地址：跳到你写好的任意 deeplink\n    · 其他产品：跳到你产品库里的另一个产品\u003C/code>\u003C/pre>\u003Cp>这个设计的核心思路是：\u003Cstrong>不让用户思考"该点哪里"\u003C/strong>。任何一次主动点击都被当作正向信号，全部导向转化目标。这也是回流落地页比一跳页转化率高一截的原因之一——一跳页要把按钮藏好让审核看不出意图，回流落地页可以"全屏都是 CTA"。\u003C/p>\u003Chr />\u003Ch2>五、为什么能多带来 10%-20% 点击\u003C/h2>\u003Cp>回流落地页能稳定带来 10%-20% 的点击增量，本质上是因为它\u003Cstrong>改变了三件事\u003C/strong>：\u003C/p>\u003Cp>\u003Cstrong>① 给用户一次新内容\u003C/strong>\u003C/p>\u003Cp>人对重复内容的注意力会快速衰减。如果用户回流时看到的还是一跳页，相当于给他第二次展示同一个页面——大概率被忽略。回流落地页保证用户每次回来都看到新东西，注意力被重新激活。\u003C/p>\u003Cp>\u003Cstrong>② 解锁了素材自由度\u003C/strong>\u003C/p>\u003Cp>一跳页要过广告平台的合规审核——文案不能太激进、按钮不能太夸张。回流落地页发生在用户已经离开广告平台之后，素材不会再经过平台二次审核。这个素材自由度本身就是转化率提升的来源。\u003C/p>\u003Cp>\u003Cstrong>③ 整页可点击降低了门槛\u003C/strong>\u003C/p>\u003Cp>回流落地页"点哪都跳"，把转化门槛降到了最低。\u003C/p>\u003Chr />\u003Ch2>六、智能排序：系统自动学习什么样的页面最好用\u003C/h2>\u003Cp>DeepClick 在回流落地页里内置了 \u003Cstrong>智能排序\u003C/strong> 机制（默认开启）：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >系统会基于真实投放数据，\u003Cstrong>自动调整每一页素材的展示顺序\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >哪个素材点击率高、哪个素材让用户多看几眼，系统会把它\u003Cstrong>排到更靠前\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>你不需要手动 A/B Test，\u003Cstrong>配置完发布即可\u003C/strong>，剩下的交给系统。\u003C/p>\u003Chr />\u003Ch2>七、进阶玩法：多页结构 + 不同跳转目标\u003C/h2>\u003Cp>回流落地页支持 \u003Cstrong>多页结构\u003C/strong>——你可以在一张回流落地页里放置多个素材"页"，每一页配置不同的图片素材和不同的跳转目标。\u003C/p>\u003Cp>实际应用场景：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>多产品矩阵\u003C/strong>：你同时投了 5 个 App，可以做一张回流落地页，把 5 个 App 的素材都放进去——用户回流时随便点一个，跳到对应的产品。一条链接，承载五条产品的二次转化。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>多素材 A/B\u003C/strong>：同一个产品做 5 张不同风格的素材，让系统自动跑出最有效的那一张。\u003C/li>\u003C/ul>\u003Chr />\u003Ch2>八、想为你的回流链接配置一张回流落地页？\u003C/h2>\u003Cp>回流落地页的配置只需两步：在「回流落地页」模块创建一张页面，再到「回流链接」里把它挂载上去。两步走完，回流流量就开始进入专属承接页。\u003C/p>\u003Cp>详细的步骤图解、模板选择建议、跳转地址配置、智能排序开关位置，请参考：\u003C/p>\u003Cp>👉 \u003Ca href=\"#\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>《回流落地页配置指南：素材不受平台二次审核》\u003C/strong>\u003C/a>\u003C/p>\u003Cp>如果还有其他问题或需要 1 对 1 投放策略指导，可以联系你的专属客户成功负责人，或在 DeepClick 平台通过商务联系入口与我们直接对话。\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/fallback-landing-page-overview","6a057a7d33351200c8656c6b",{"children":3764,"direction":23,"format":15,"indent":13,"type":272,"version":18,"value":25},[3765,3766],{"detail":13,"format":18,"mode":14,"style":15,"text":1025,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":1027,"type":17,"version":18},{"id":3768,"alt":3769,"updatedAt":3770,"createdAt":3771,"url":3772,"thumbnailURL":23,"filename":3773,"mimeType":1107,"filesize":3774,"width":3775,"height":3776},200,"DeepClick 投诉回流功能介绍封面：投诉回流引擎把潜在投诉从平台和商店转移到自建通道，配置后为推荐路径","2026-05-14T07:34:16.522Z","2026-05-14T07:33:54.904Z","https://cms-r2.deepclick.com/image-eac95316cf0f.png","image-eac95316cf0f.png",2733485,3840,2160,{"title":28,"description":32,"image":3778},{"id":3768,"alt":3769,"updatedAt":3770,"createdAt":3771,"url":3772,"thumbnailURL":23,"filename":3773,"mimeType":1107,"filesize":3774,"width":3775,"height":3776},{"id":18,"key":3780,"name":3781,"prodHost":3782,"testHost":3783,"blogPath":3784,"docPath":3785,"zhPrefix":3786,"deployHookTest":3787,"deployHookProd":3788,"enabled":58,"updatedAt":3789,"createdAt":3789},"deepclick","DeepClick","https://deepclick.com","https://www-test-deepclick.qiliangjia.one","/resources/blog/{slug}","/docs/{slug}","/zh-CN","https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/60a9adef-153b-4c89-8d07-7118e91e9522","https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/05323321-f694-4ce8-a5af-173c507b8bae","2026-07-14T06:26:38.962Z","complaint-redirection-overview",{"id":279,"name":3781,"avatar":3161,"updatedAt":3792,"createdAt":3793},"2026-04-22T08:09:35.299Z","2026-04-22T06:42:49.116Z",{"id":279,"site":18,"titleZh":3795,"titleEn":3796,"slug":3797,"order":25,"updatedAt":3798,"createdAt":3799},"产品教程","Product Tutorial","product-tutorial","2026-04-27T08:36:57.194Z","2026-04-22T03:32:28.956Z","2026-05-14T09:37:13.940Z","2026-05-14T07:39:34.004Z","\u003Cdiv class=\"payload-richtext\">\u003Cblockquote>想直接看后台怎么配置？参考 \u003Ca href=\"/zh-CN/resources/blog/complaint-redirection-guide\" rel=\"noopener noreferrer\" target=\"_blank\">投诉回流配置指南\u003C/a>。\u003C/blockquote>\u003Cp>广告投放最大的隐形杀手不是没流量，是\u003Cstrong>公开投诉\u003C/strong>。\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >一条 Meta 投诉，足以让广告组进入审核黑名单\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >一条 Google Play 差评，能拖累整个 App 的安装率\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >用户在 TikTok 评论里 @ 官方账号一句"骗子"，可能立刻触发账号风控\u003C/li>\u003C/ul>\u003Cp>更糟的是，这类投诉的"原始动机"绝大多数本可以在你自己的客服流程里解决——比如想退款、找不到客服、对功能不满。但他们没找到入口，只能转身去公开渠道发声。\u003C/p>\u003Cp>DeepClick \u003Cstrong>投诉回流\u003C/strong>就是为了把这件事\u003Cstrong>翻转过来\u003C/strong>。\u003C/p>\u003Chr />\u003Ch2>一句话理解\u003C/h2>\u003Cblockquote>\u003Cstrong>对有投诉倾向的真实用户，在回流落地页主动展示一个自建投诉入口，把潜在的平台投诉和商店差评，留在你自己的渠道里。\u003C/strong>\u003C/blockquote>\u003Cp>效果实测：可让 \u003Cstrong>80% 的潜在投诉转移到自建通道\u003C/strong>。\u003C/p>\u003Chr />\u003Ch2>用户视角：他们到底看到了什么\u003C/h2>\n        \u003Cimg\n          alt=\"投诉回流功能C端用户视角流程示意图\"\n          height=\"1800\"\n          src=\"https://cms-r2.deepclick.com/image-c28336bc0db5.png\"\n          width=\"3200\"\n        />\n      \u003Cp>一个普通的用户旅程：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 阶段 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户行为 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 系统反应 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>第一步\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 看到 Meta 广告，点击 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 进入一跳承接页 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>第二步\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 装了你的 App，发现有问题想找客服 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 系统记录一跳安装事件 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>第三步\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 再次点击你的广告 / 进入回流落地页 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 投诉回流引擎判断用户\u003Cstrong>已符合规则\u003C/strong> \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>第四步\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户在回流落地页上看到\u003Cstrong>投诉入口\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 入口位置由系统自动决定 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>第五步\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 点击入口 → 填写投诉表单 → 提交 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 进入你\u003Cstrong>自建的客服流程\u003C/strong>，不再奔向平台或商店 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>整个过程：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >用户\u003Cstrong>不需要意识到这是个"特殊入口"\u003C/strong>——它和正常的反馈按钮看起来没区别\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >你只需要\u003Cstrong>事先在回流链接里配好规则\u003C/strong>，剩下的展示、记录、收集由 DeepClick 自动完成\u003C/li>\u003C/ul>\u003Chr />\u003Ch2>为什么是 80%\u003C/h2>\u003Cp>「80%」不是 marketing 话术，是工程意义上的\u003Cstrong>人群覆盖率\u003C/strong>：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>DeepClick 已经在用户首次接触广告时记录了行为标签\u003C/strong>——一跳安装、回流点击、回流安装等等都被准确归因到具体用户\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>二次访问时识别已经命中规则的用户\u003C/strong>——这些用户大概率就是会公开投诉的那批人\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>入口主动呈现\u003C/strong>——不需要用户主动去找"客服在哪里"，看到入口的概率远高于自己摸索\u003C/li>\u003C/ul>\u003Cp>可以理解为：DeepClick 帮你\u003Cstrong>在用户走向投诉路口的前一秒，递了张你的客服名片过去\u003C/strong>。\u003C/p>\u003Chr />\u003Ch2>五大触发事件，覆盖完整投放链路\u003C/h2>\u003Cp>不同投放阶段的用户有不同的投诉触发模式。DeepClick 把整条链路拆成 5 个事件，\u003Cstrong>让你按自己的业务节奏挑选\u003C/strong>：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 事件 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 命中人群 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 典型场景 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>一跳安装\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 从一跳承接页装了你 App 的用户 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 最常发起商店差评的人群 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>链接访问\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 累计访问回流链接 N 次 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 反复点广告但没转化，可能有疑问 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流展示\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 回流落地页累计展示 N 次 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 见到过你二次承接内容的人 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流点击\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 回流落地页上累计点击 N 次 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 在落地页上反复操作但未成功 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流安装\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 通过回流落地页装了你 App \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 深度转化用户，问题诉求更具体 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>每条回流链接最多配 \u003Cstrong>2 条规则\u003C/strong>，两条之间可以用「\u003Cstrong>或者 / 并且\u003C/strong>」自由组合——任一满足触发还是必须同时满足触发，由你决定。\u003C/p>\u003Chr />\u003Ch2>投诉回流 vs 其他方案\u003C/h2>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 方案 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 拦截能力 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 局限 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>App 内嵌客服\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 高 \u003C/p>\n      \u003C/td>\n    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/>\u003Ch2>哪些团队最需要\u003C/h2>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>广告账号频繁被限的投放团队\u003C/strong>——每一次平台投诉都意味着账号生命周期缩短\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>App 商店评分敏感的 App 业务\u003C/strong>——一条 1 星差评 + 几十个 5 星都拉不回评分\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>客服成本可控但反应不够快的电商\u003C/strong>——把投诉转到自有客服比让平台先到达便宜得多\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>同时在做回流投放的所有客户\u003C/strong>——既然落地页已经做了，多挂这一层几乎零成本\u003C/li>\u003C/ul>\u003Chr />\u003Ch2>准备好开始了\u003C/h2>\u003Cp>投诉回流模块本身是一个\u003Cstrong>数据看板\u003C/strong>，用来集中查看用户提交的投诉。\u003C/p>\u003Cp>\u003Cstrong>真正的人群规则配置在「回流链接」里\u003C/strong>——在每条回流链接的"投诉回流设置"页签开启开关、配好事件 + 次数规则，符合规则的用户在访问你回流落地页时就会自动看到投诉入口。\u003C/p>\u003Cp>配置只要 4 步、5 分钟搞定：\u003C/p>\u003Cp>→ \u003Ca href=\"/zh-CN/resources/blog/complaint-redirection-guide\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>查看投诉回流配置指南\u003C/strong>\u003C/a>\u003C/p>\u003Chr />\u003Ch2>延伸阅读\u003C/h2>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>想为不同投放阶段的链接配套防审核策略\u003C/strong> → \u003Ca href=\"/zh-CN/resources/blog/smart-cloak-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">智能斗篷配置指南\u003C/a>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>想理解回流链接的整体功能\u003C/strong> → \u003Ca href=\"/zh-CN/resources/blog/fallback-landing-page-overview\" rel=\"noopener noreferrer\" target=\"_blank\">回流落地页功能介绍\u003C/a>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>需要开通账号或答疑\u003C/strong> → 联系 DeepClick 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设备信息——每条访问当时的环境信息都留底。",{"children":7968,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[7969],{"detail":13,"format":13,"mode":14,"style":15,"text":7970,"type":17,"version":18},"什么时候用：",{"children":7972,"direction":23,"format":15,"indent":13,"type":288,"version":18,"textFormat":18,"listType":358,"start":18,"tag":359},[7973,7979,7985],{"children":7974,"direction":23,"format":15,"indent":13,"type":272,"version":18,"value":18},[7975,7977],{"detail":13,"format":18,"mode":14,"style":15,"text":7976,"type":17,"version":18},"配完想验证",{"detail":13,"format":13,"mode":14,"style":15,"text":7978,"type":17,"version":18},"：新建一条斗篷投出去，先看一段日志验证审核员和真实用户被分到了对的链接",{"children":7980,"direction":23,"format":15,"indent":13,"type":272,"version":18,"value":279},[7981,7983],{"detail":13,"format":18,"mode":14,"style":15,"text":7982,"type":17,"version":18},"排查反馈",{"detail":13,"format":13,"mode":14,"style":15,"text":7984,"type":17,"version":18},"：客户说\"我访问真实链接结果看到了审核页\"，拿这条访问的日志查\"去向\"，看是哪条规则命中",{"children":7986,"direction":23,"format":15,"indent":13,"type":272,"version":18,"value":25},[7987,7989],{"detail":13,"format":18,"mode":14,"style":15,"text":7988,"type":17,"version":18},"量级分析",{"detail":13,"format":13,"mode":14,"style":15,"text":7990,"type":17,"version":18},"：审核链接和真实链接的访问比例反映规则松紧——审核链接占比异常高说明规则可能过严，反过来则可能过松",{"type":146,"version":18},{"children":7993,"direction":23,"format":15,"indent":13,"type":151,"version":18,"tag":152},[7994],{"detail":13,"format":13,"mode":14,"style":15,"text":7995,"type":17,"version":18},"五、复制创建：一键克隆配置",{"children":7997,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[7998,8000,8001],{"detail":13,"format":13,"mode":14,"style":15,"text":7999,"type":17,"version":18},"每行操作里有「",{"detail":13,"format":18,"mode":14,"style":15,"text":3094,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":8002,"type":17,"version":18},"」按钮——点一下，新建一个斗篷把当前这条的所有配置（链接、域名、路由模式、规则）全部照搬过来，只需要改名字和差异化的细节就能再发一条。",{"children":8004,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[8005],{"detail":13,"format":13,"mode":14,"style":15,"text":8006,"type":17,"version":18},"适合批量管理场景：",{"children":8008,"direction":23,"format":15,"indent":13,"type":288,"version":18,"listType":358,"start":18,"tag":359},[8009,8013,8017],{"children":8010,"direction":23,"format":15,"indent":13,"type":272,"version":18,"value":18},[8011],{"detail":13,"format":13,"mode":14,"style":15,"text":8012,"type":17,"version":18},"同一个真实链接想测试不同审核链接预设品类",{"children":8014,"direction":23,"format":15,"indent":13,"type":272,"version":18,"value":279},[8015],{"detail":13,"format":13,"mode":14,"style":15,"text":8016,"type":17,"version":18},"同一套规则想为不同投放计划分别建斗篷链接，便于在访问日志里按斗篷维度看数据",{"children":8018,"direction":23,"format":15,"indent":13,"type":272,"version":18,"value":25},[8019],{"detail":13,"format":13,"mode":14,"style":15,"text":3110,"type":17,"version":18},{"type":146,"version":18},{"children":8022,"direction":23,"format":15,"indent":13,"type":151,"version":18,"tag":152},[8023],{"detail":13,"format":13,"mode":14,"style":15,"text":8024,"type":17,"version":18},"六、为什么选 DeepClick 智能斗篷",{"children":8026,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[8027],{"detail":13,"format":13,"mode":14,"style":15,"text":8028,"type":17,"version":18},"DeepClick 智能斗篷把 Ad Cloaking Services 应该有的几件事一次性给齐：",{"children":8030,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":18,"textStyle":15},[8031,8033],{"detail":13,"format":18,"mode":14,"style":15,"text":8032,"type":17,"version":18},"智能分流",{"detail":13,"format":13,"mode":14,"style":15,"text":8034,"type":17,"version":18},"——系统按规则自动判断访问者，不需要客户手动介入每一次访问。",{"children":8036,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":18,"textStyle":15},[8037,8039],{"detail":13,"format":18,"mode":14,"style":15,"text":8038,"type":17,"version":18},"四大路由",{"detail":13,"format":13,"mode":14,"style":15,"text":8040,"type":17,"version":18},"——全审核 / 审核模式 / 全开放 / 绿色模式覆盖冷启动、日常分流、稳定期、区域屏蔽四种典型场景。",{"children":8042,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":18,"textStyle":15},[8043,8045],{"detail":13,"format":18,"mode":14,"style":15,"text":8044,"type":17,"version":18},"全媒体覆盖",{"detail":13,"format":13,"mode":14,"style":15,"text":8046,"type":17,"version":18},"——Meta、Google、TikTok 等主流投放平台一套配置直接用，不用为不同媒体另写规则。",{"children":8048,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":18,"textStyle":15},[8049,8051],{"detail":13,"format":18,"mode":14,"style":15,"text":8050,"type":17,"version":18},"链路可视",{"detail":13,"format":13,"mode":14,"style":15,"text":8052,"type":17,"version":18},"——每一条访问的去向、网络环境、设备信息都在访问日志里可追溯，不是黑盒。",{"children":8054,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":18,"textStyle":15},[8055,8057],{"detail":13,"format":18,"mode":14,"style":15,"text":8056,"type":17,"version":18},"多维规则",{"detail":13,"format":13,"mode":14,"style":15,"text":8058,"type":17,"version":18},"——投放国家、浏览器语言、设备、IP、ISP、代理、空语言七个维度自由组合，覆盖大多数审核员识别需求。",{"type":146,"version":18},{"children":8061,"direction":23,"format":15,"indent":13,"type":151,"version":18,"tag":152},[8062],{"detail":13,"format":13,"mode":14,"style":15,"text":8063,"type":17,"version":18},"七、跳转配置指南",{"children":8065,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[8066],{"detail":13,"format":13,"mode":14,"style":15,"text":8067,"type":17,"version":18},"了解完智能斗篷能做什么，下一步就是动手在 DeepClick 平台后台把它配出来。",{"children":8069,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[8070,8072,8077],{"detail":13,"format":13,"mode":14,"style":15,"text":8071,"type":17,"version":18},"参考 ",{"children":8073,"direction":23,"format":15,"indent":13,"type":24,"version":25,"fields":8075,"id":8076},[8074],{"detail":13,"format":13,"mode":14,"style":15,"text":1019,"type":17,"version":18},{"url":3142,"newTab":58,"linkType":7587},"69fd90f172d2dd00c87d3ef8",{"detail":13,"format":13,"mode":14,"style":15,"text":8078,"type":17,"version":18},"，按 N 步完成创建、生成斗篷链接、投放生效全流程。",144,{"title":2416,"description":7567,"image":8079},"smart-cloak-ad-cloaking-services","2026-05-11T09:09:53.740Z","2026-05-08T07:50:39.877Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>广告投放最头疼的事，是辛苦做的素材在平台审核环节被打回，或在运营中途被复审下架。智能斗篷（Ad Cloaking Services）是 DeepClick 平台的流量分流方案，把审核员和真实用户分到两条路上——审核员看到规规矩矩的审核链接，真实用户看到为转化定制的真实页面，两路都不打架。\u003C/p>\u003Cblockquote>⚡ 简而言之：智能斗篷给一条投放链接戴上"双面"分身，审核员走审核链接，真实用户走真实链接，两路都不打架。\u003C/blockquote>\u003Cblockquote>想知道怎么在 DeepClick 平台后台一步步配置智能斗篷？参考 \u003Ca href=\"smart-cloak-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">智能斗篷配置指南：智能过审，增长无忧\u003C/a>。\u003C/blockquote>\u003Chr />\u003Ch2>一、什么是智能斗篷\u003C/h2>\u003Cp>把它理解成一台流量分流机：客户在 DeepClick 平台后台配好规则，系统就生成\u003Cstrong>一条斗篷链接\u003C/strong>用来投广告。当用户点击斗篷链接时：\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >先进入斗篷域名\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >系统按规则判断当前访问者是审核员还是真实用户\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >重定向到对应的页面——审核链接或真实链接\u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>审核链接\u003C/strong>和\u003Cstrong>真实链接\u003C/strong>的角色分工：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 链接 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 给谁看 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 内容特点 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 审核链接 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 广告平台审核员、爬虫、风控复查 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 内容合规、品类标准（电商站、企业站、工具站等） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 真实链接 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 真实用户 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 实际投放素材、转化主张、活动促销内容 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>审核链接 DeepClick 内置了 11 个常用品类预设——默认、游戏站、商城、企业、摄影、小游戏、金融、工具、CF BLOCK、活动营销、自定义。选「商城」就自动填一条像 Shopify 那样的标准电商页 URL，省得自己去找一条"看起来像该品类的合规页"。\u003C/p>\u003Cp>真实链接客户自己填。最常见的玩法是：把 DeepClick 回流链接 URL 填到真实链接里——这样路径就变成了 \u003Cstrong>斗篷链接 → 真实链接（即回流链接）→ 回流落地页\u003C/strong>，把扛审核和回流转化两个能力串起来一起用。\u003C/p>\u003Chr />\u003Ch2>二、四大路由模式\u003C/h2>\u003Cp>智能斗篷的核心是\u003Cstrong>路由模式\u003C/strong>——决定一条访问到底走审核链接还是走真实链接。DeepClick 平台提供 4 种路由模式，对应不同的投放阶段和场景。\u003C/p>\u003Ch3>全审核：所有用户访问审核链接\u003C/h3>\u003Cp>最严格的一种。\u003Cstrong>不区分用户\u003C/strong>，全部流量统一去审核链接。常用在：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >投放冷启动阶段，先让广告平台爬虫看一段时间稳定的审核页\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >临时下架真实页时的兜底（先全部切回审核链接，避免被风控连带处理）\u003C/li>\u003C/ul>\u003Cp>选了「全审核」之后\u003Cstrong>不需要配置任何规则\u003C/strong>——选完直接填名称提交即可。\u003C/p>\u003Ch3>审核模式：根据规则分流\u003C/h3>\u003Cp>最常用的一种。系统按客户配置的多维规则识别访问者，\u003Cstrong>符合规则的去审核链接\u003C/strong>，其他的去真实链接。这是日常投放的主力模式。\u003C/p>\u003Cp>投放国家配置规则：「配置的地区访问真实链接，未配置的地区访问审核链接。」翻译过来——客户主动指定的"投放目标地区"才能看到真实链接，剩下不在名单里的访问者一律走审核链接。\u003C/p>\u003Ch3>全开放：所有用户访问真实链接\u003C/h3>\u003Cp>最宽松的一种。\u003Cstrong>不区分用户\u003C/strong>，全部流量统一去真实链接。常用在：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >已经度过审核期、风控稳定的成熟投放\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >测试斗篷链接是否能正常解析时的临时切换\u003C/li>\u003C/ul>\u003Cp>跟全审核一样，\u003Cstrong>不需要配置规则\u003C/strong>。\u003C/p>\u003Ch3>绿色模式：指定国家访问审核链接\u003C/h3>\u003Cp>跟审核模式同样支持完整规则，但\u003Cstrong>国家逻辑反过来\u003C/strong>。投放国家配置规则：「配置的地区访问审核链接，未配置的地区访问真实链接。」也就是——主动指定的国家被"屏蔽"在审核链接，剩下的国家才能看真实链接。\u003C/p>\u003Cp>绿色模式默认预填了一组 11 个高审核风险国家（中国、中国香港、新加坡、美国、爱尔兰等），适合用在：投放区域明确不包括这些国家、但又担心审核员从这些地区抽查时——把它们配置进去走审核链接，其他真实投放区域畅通无阻。\u003C/p>\u003Ch3>怎么选\u003C/h3>\u003Cp>简单一张决策图：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 你的诉求 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 推荐模式 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 冷启动期、稳一稳 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 全审核 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 主投区域明确，按国家分流 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 审核模式 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 已稳定运营，不需要分流 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 全开放 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 主投区域之外的国家要屏蔽 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 绿色模式 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Chr />\u003Ch2>三、多维过滤规则：怎么判断访问者是谁\u003C/h2>\u003Cp>选了「审核模式」或「绿色模式」之后，规则配置区会展开一组过滤规则。这些规则就是斗篷判断"该走审核链接还是真实链接"的依据。\u003C/p>\u003Ch3>投放国家\u003C/h3>\u003Cp>按地理位置分流，已经在上一节讲过两种模式下的逻辑差异。绝大多数客户的第一道分流就是国家——主投区域走真实链接，其他区域走审核链接。\u003C/p>\u003Ch3>环境过滤规则\u003C/h3>\u003Cp>提示文案统一是「\u003Cstrong>勾选进入审核链接，未勾选进入真实链接\u003C/strong>」。包含两组维度：\u003C/p>\u003Cp>\u003Cstrong>浏览器语言\u003C/strong>：多选下拉。比如主投英语用户，可以把简中、日语、韩语等勾上让其走审核链接，剩下的语言留给真实链接。\u003C/p>\u003Cp>\u003Cstrong>设备\u003C/strong>：桌面端 / 移动端 / 平板，三个 checkbox。App 拉新或纯移动转化场景里，桌面端访问主要是审核员或爬虫，可以勾上「桌面端」让它们走审核链接。\u003C/p>\u003Ch3>IP 黑名单\u003C/h3>\u003Cp>填具体的 IP 或 IP 段。比国家颗粒度更细——已知的审核员办公网段或爬虫 IP 段加进来，让这些访问走审核链接。\u003C/p>\u003Ch3>ISP 黑名单\u003C/h3>\u003Cp>按运营商过滤。数据中心类 ISP 主要承载爬虫和扫描流量，整体加入黑名单可以避免遗漏。\u003C/p>\u003Ch3>屏蔽代理\u003C/h3>\u003Cp>开关。开启后，识别为代理的访问全部走审核链接。审核员和爬虫为了绕过地区限制常用代理，这条规则一开就能挡掉一批。\u003C/p>\u003Ch3>屏蔽空语言\u003C/h3>\u003Cp>开关。开启后，HTTP 请求里没有 Accept-Language 信息（即"空语言"）的访问全部走审核链接。常规浏览器都会在请求中带语言信息，空语言大概率不是真人。\u003C/p>\u003Chr />\u003Ch2>四、访问日志：每条流量都能溯源\u003C/h2>\u003Cp>斗篷投出去之后，分流准不准、规则有没有生效、有没有异常流量混进来——靠访问日志看。\u003C/p>\u003Cp>入口有两个：列表页顶部 Tab 切到「访问日志」看全量，或在某条斗篷的操作列点「访问日志」单独看这条斗篷的日志。\u003C/p>\u003Cp>筛选维度：网络状态 / 去向 / 选择斗篷 / 日期范围。表格列覆盖基础信息 / 访问信息 / 网络状态 / 去向 / 设备信息——每条访问当时的环境信息都留底。\u003C/p>\u003Cp>什么时候用：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>配完想验证\u003C/strong>：新建一条斗篷投出去，先看一段日志验证审核员和真实用户被分到了对的链接\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>排查反馈\u003C/strong>：客户说"我访问真实链接结果看到了审核页"，拿这条访问的日志查"去向"，看是哪条规则命中\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>量级分析\u003C/strong>：审核链接和真实链接的访问比例反映规则松紧——审核链接占比异常高说明规则可能过严，反过来则可能过松\u003C/li>\u003C/ul>\u003Chr />\u003Ch2>五、复制创建：一键克隆配置\u003C/h2>\u003Cp>每行操作里有「\u003Cstrong>复制创建\u003C/strong>」按钮——点一下，新建一个斗篷把当前这条的所有配置（链接、域名、路由模式、规则）全部照搬过来，只需要改名字和差异化的细节就能再发一条。\u003C/p>\u003Cp>适合批量管理场景：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >同一个真实链接想测试不同审核链接预设品类\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >同一套规则想为不同投放计划分别建斗篷链接，便于在访问日志里按斗篷维度看数据\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >主斗篷验证稳定后，复制几条作为备用\u003C/li>\u003C/ul>\u003Chr />\u003Ch2>六、为什么选 DeepClick 智能斗篷\u003C/h2>\u003Cp>DeepClick 智能斗篷把 Ad Cloaking Services 应该有的几件事一次性给齐：\u003C/p>\u003Cp>\u003Cstrong>智能分流\u003C/strong>——系统按规则自动判断访问者，不需要客户手动介入每一次访问。\u003C/p>\u003Cp>\u003Cstrong>四大路由\u003C/strong>——全审核 / 审核模式 / 全开放 / 绿色模式覆盖冷启动、日常分流、稳定期、区域屏蔽四种典型场景。\u003C/p>\u003Cp>\u003Cstrong>全媒体覆盖\u003C/strong>——Meta、Google、TikTok 等主流投放平台一套配置直接用，不用为不同媒体另写规则。\u003C/p>\u003Cp>\u003Cstrong>链路可视\u003C/strong>——每一条访问的去向、网络环境、设备信息都在访问日志里可追溯，不是黑盒。\u003C/p>\u003Cp>\u003Cstrong>多维规则\u003C/strong>——投放国家、浏览器语言、设备、IP、ISP、代理、空语言七个维度自由组合，覆盖大多数审核员识别需求。\u003C/p>\u003Chr />\u003Ch2>七、跳转配置指南\u003C/h2>\u003Cp>了解完智能斗篷能做什么，下一步就是动手在 DeepClick 平台后台把它配出来。\u003C/p>\u003Cp>参考 \u003Ca href=\"smart-cloak-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">智能斗篷配置指南：智能过审，增长无忧\u003C/a>，按 N 步完成创建、生成斗篷链接、投放生效全流程。\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/smart-cloak-ad-cloaking-services",{"detail":13,"format":13,"mode":14,"style":15,"text":62,"type":17,"version":18},{"type":146,"version":18},{"children":8089,"direction":23,"format":15,"indent":13,"type":151,"version":18,"tag":152},[8090],{"detail":13,"format":13,"mode":14,"style":15,"text":2426,"type":17,"version":18},{"children":8092,"direction":23,"format":15,"indent":13,"type":151,"version":18,"tag":265},[8093],{"detail":13,"format":13,"mode":14,"style":15,"text":2430,"type":17,"version":18},{"children":8095,"direction":23,"format":15,"indent":13,"type":72,"version":18,"textFormat":13,"textStyle":15},[8096,8097,8098],{"detail":13,"format":13,"mode":14,"style":15,"text":2434,"type":17,"version":18},{"detail":13,"format":18,"mode":14,"style":15,"text":2436,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":2438,"type":17,"version":18},{"type":303,"version":25,"format":15,"id":2440,"fields":23,"relationTo":306,"value":8100},{"id":2441,"alt":8101,"updatedAt":8102,"createdAt":8102,"url":8103,"thumbnailURL":23,"filename":8104,"mimeType":1107,"filesize":8105,"width":3992,"height":3993},"DeepClick 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class=\"payload-richtext\">\u003Cp>智能斗篷是 DeepClick 平台的流量分流方案——同一条斗篷链接，审核员走审核链接，真实用户走真实链接。\u003C/p>\u003Cp>本指南带你在后台从零建好一条斗篷链接：选模式、填链接、配规则、提交生效，再用访问日志验证分流。\u003C/p>\u003Cblockquote>⚡ 简而言之：DeepClick 平台 10 步走通——7 步从零创建斗篷 + 2 步分析日志 + 1 步复制克隆。\u003C/blockquote>\u003Cblockquote>还不了解智能斗篷能做什么？参考 \u003Ca href=\"/zh-CN/resources/blog/smart-cloak-ad-cloaking-services\" rel=\"noopener noreferrer\" target=\"_blank\">智能斗篷功能介绍（Ad Cloaking Services）：扛审核，稳增长\u003C/a>。\u003C/blockquote>\u003Chr />\u003Ch2>第一部分：从零创建一条斗篷链接\u003C/h2>\u003Ch3>步骤 1：进入智能斗篷模块\u003C/h3>\u003Cp>登录 DeepClick 平台，左侧导航在「回流功能」分组下找到「\u003Cstrong>智能斗篷\u003C/strong>」入口。\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick Console 侧边栏导航：在"回流功能"分组下定位智能斗篷模块入口\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-13.png\"\n          width=\"2940\"\n        />\n      \u003Ch3>步骤 2：浏览斗篷列表\u003C/h3>\u003Cp>进入后默认是「\u003Cstrong>斗篷列表\u003C/strong>」Tab，顶部有 3 个操作位：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >左：「\u003Cstrong>+ 新建斗篷\u003C/strong>」按钮\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >中：搜索框「搜索斗篷名称、域名或备注」\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >右：「访问数据」日期范围筛选\u003C/li>\u003C/ul>\u003Cp>列表表格 5 列：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 列名 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 含义 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>基础信息\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 斗篷名称 + 备注 + 域名 + 斗篷ID + 复制链接按钮 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>跳转链接\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 真实链接（绿色 chip）+ 审核链接（橙色 chip），分别带 URL \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>路由模式\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 标签：审核模式 / 全审核 / 全开放 / 绿色模式 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>访问数据 (UTC+8)\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 真实链接 N + 审核链接 N，按选定日期范围统计的访问量 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>操作\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 编辑 / 复制创建 / 访问日志 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\n        \u003Cimg\n          alt=\"智能斗篷列表页：展示斗篷名称、跳转链接、路由模式、访问数据计数与操作按钮的核心字段布局\"\n          height=\"1418\"\n          src=\"https://cms-r2.deepclick.com/image-14.png\"\n          width=\"2412\"\n        />\n      \u003Ch3>步骤 3：填链接配置\u003C/h3>\u003Cp>点右上角「\u003Cstrong>+ 新建斗篷\u003C/strong>」按钮，弹出新建面板。面板左侧导航分三个分区：\u003Cstrong>链接配置 / 规则配置 / 基础信息\u003C/strong>——按这个顺序往下填。\u003C/p>\u003Cp>链接配置区有三个必填项：\u003C/p>\u003Cp>\u003Cstrong>真实链接\u003C/strong>：真实用户最终看到的目标 URL。可以填普通投放页，也可以填\u003Cstrong>回流链接\u003C/strong> URL——这样路径就变成「斗篷链接 → 真实链接（即回流链接）→ 回流落地页」，扛审核和回流转化两个能力一起用。\u003C/p>\u003Cp>\u003Cstrong>审核链接\u003C/strong>：审核员看到的合规页面 URL。输入框前面有一个品类下拉，提供 11 个常用预设：默认 / 游戏站 / 商城 / 企业 / 摄影 / 小游戏 / 金融 / 工具 / CF BLOCK / 活动营销 / 自定义。\u003C/p>\u003Cp>选一个品类自动填对应的标准审核页 URL（比如选「商城」自动填 \u003Ccode>https://www.shopify.com/\u003C/code>），不用自己去找"看起来像合规品类"的页。如果想用自己的页面，选「自定义」自己填即可。\u003C/p>\u003Cp>\u003Cstrong>域名选择\u003C/strong>：从下拉里选一个可用的斗篷域名。生成的斗篷链接就在这个域名下。\u003C/p>\n        \u003Cimg\n          alt=\"新建斗篷弹窗的链接配置区：真实链接、审核链接、域名选择三个必填字段\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-15.png\"\n          width=\"2940\"\n        />\n      \u003Ch3>步骤 4：选路由模式\u003C/h3>\u003Cp>切到「规则配置」分区，看到 4 个路由模式卡片，选其中一个。\u003C/p>\n        \u003Cimg\n          alt=\"智能斗篷的 4 种路由模式：全审核、审核模式、全开放、绿色模式的功能对照\"\n          height=\"522\"\n          src=\"https://cms-r2.deepclick.com/image-17.png\"\n          width=\"1892\"\n        />\n      \u003Cp>参考下表选一个：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 路由模式 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 全部用户去向 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 适用场景 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>全审核\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 全去审核链接 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 投放冷启动、临时下架真实页时 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>审核模式\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 按规则分流 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 主投区域明确、按国家分流 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>全开放\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 全去真实链接 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 已稳定运营、不需要分流 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>绿色模式\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 按规则分流（国家逻辑反过来） \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 主投区域之外的国家要屏蔽 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>选\u003Cstrong>全审核\u003C/strong>或\u003Cstrong>全开放\u003C/strong>——直接跳到步骤 6 填基础信息，不需要配规则。\u003C/p>\u003Cp>选\u003Cstrong>审核模式\u003C/strong>或\u003Cstrong>绿色模式\u003C/strong>——继续步骤 5 配规则。\u003C/p>\u003Ch3>步骤 5：配置过滤规则（仅审核模式 / 绿色模式）\u003C/h3>\u003Cp>选了「审核模式」或「绿色模式」之后，下方展开完整规则字段。逐项配置：\u003C/p>\u003Ch4>投放国家\u003C/h4>\u003Cp>多选下拉。提示文案随路由模式不同：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >审核模式：「\u003Cstrong>配置的地区访问真实链接，未配置的地区访问审核链接。\u003C/strong>」客户主投的国家放真实链接。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >绿色模式：「\u003Cstrong>配置的地区访问审核链接，未配置的地区访问真实链接。\u003C/strong>」客户主投之外的国家放审核链接。\u003C/li>\u003C/ul>\u003Cp>绿色模式默认预填了一组 11 个高审核风险国家（中国、中国香港、新加坡、美国、爱尔兰等），可以直接用或按需调整。\u003C/p>\u003Ch4>环境过滤规则\u003C/h4>\u003Cp>整个分组的提示文案是「\u003Cstrong>勾选进入审核链接，未勾选进入真实链接\u003C/strong>」。包含两组：\u003C/p>\u003Cp>\u003Cstrong>浏览器语言\u003C/strong>：多选下拉。把审核员可能使用的语言勾上，让它们走审核链接。\u003C/p>\u003Cp>\u003Cstrong>设备\u003C/strong>：桌面端 / 移动端 / 平板，3 个 checkbox。把不在投放范围内的设备勾上，让它们走审核链接。\u003C/p>\u003Ch4>IP 黑名单\u003C/h4>\u003Cp>填具体的 IP 或 IP 段，每行一个。已知的审核员办公网段或爬虫 IP 段加进来走审核链接。\u003C/p>\u003Ch4>ISP 黑名单\u003C/h4>\u003Cp>下拉选要屏蔽的运营商。数据中心类 ISP 主要承载爬虫和扫描流量，整体加入走审核链接。\u003C/p>\u003Ch4>屏蔽代理\u003C/h4>\u003Cp>开关。开启后识别为代理的访问全部走审核链接。\u003C/p>\u003Ch4>屏蔽空语言\u003C/h4>\u003Cp>开关。开启后 HTTP 请求中没有 Accept-Language 信息（即"空语言"）的访问全部走审核链接——常规浏览器都会带语言信息。\u003C/p>\n        \u003Cimg\n          alt=\"审核模式下的规则配置上半段：浏览器语言、设备、操作系统、客户端、引擎多维环境过滤\"\n          height=\"982\"\n          src=\"https://cms-r2.deepclick.com/image-19.png\"\n          width=\"1866\"\n        />\n      \n        \u003Cimg\n          alt=\"审核模式下的规则配置下半段：蜘蛛白名单、IP 黑名单、ISP 黑名单、屏蔽代理、屏蔽空语言访问开关\"\n          height=\"706\"\n          src=\"https://cms-r2.deepclick.com/image-20.png\"\n          width=\"1864\"\n        />\n      \u003Ch3>步骤 6：填基础信息\u003C/h3>\u003Cp>切到「基础信息」分区，填两项：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>名称\u003C/strong>（必填，30 字以内）：斗篷的名字。后续在列表、访问日志里都用这个名字识别\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>备注\u003C/strong>（选填，30 字以内）：方便给同事或自己留备注\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"新建斗篷的基础信息填写区：斗篷名称、备注输入框与底部"取消 / 提交"按钮\"\n          height=\"400\"\n          src=\"https://cms-r2.deepclick.com/image-21.png\"\n          width=\"1872\"\n        />\n      \u003Ch3>步骤 7：提交生效\u003C/h3>\u003Cp>确认填完后，点面板\u003Cstrong>右下角\u003C/strong>蓝色的「\u003Cstrong>提交\u003C/strong>」按钮（左下角是「取消」）。\u003C/p>\u003Cp>提交成功后斗篷立即生效。回到列表页能看到这条新建的斗篷，每行的「基础信息」列里有一个\u003Cstrong>复制链接\u003C/strong>按钮——点一下把斗篷链接复制到剪贴板，直接拿去投广告。\u003C/p>\u003Chr />\u003Ch2>第二部分：分析访问日志\u003C/h2>\u003Cp>斗篷投出去之后，靠访问日志验证分流准不准、排查异常。\u003C/p>\u003Ch3>步骤 8：进入访问日志\u003C/h3>\u003Cp>两个入口可选：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>看全量\u003C/strong>：在斗篷列表顶部把 Tab 切到「\u003Cstrong>访问日志\u003C/strong>」\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>看单条斗篷\u003C/strong>：在某条斗篷的操作列点「访问日志」\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"智能斗篷访问日志页：每条访问记录的 IP、归属国家、ISP、网络状态、分流去向与设备信息\"\n          height=\"1004\"\n          src=\"https://cms-r2.deepclick.com/image-22.png\"\n          width=\"2502\"\n        />\n      \u003Ch3>步骤 9：按需筛选并解读\u003C/h3>\u003Cp>访问日志页顶部 4 个筛选维度：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>网络状态\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>去向\u003C/strong>（审核链接 / 真实链接）\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>选择斗篷\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>日期范围\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>下面表格 5 列：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 列名 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 含义 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 基础信息 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 这条访问对应哪条斗篷 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 访问信息 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 访问时间、IP、地区等 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 网络状态 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 网络类型 / 是否为代理 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 去向 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 这条访问最终被分到了真实链接还是审核链接 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 设备信息 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 设备类型、浏览器、语言等 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>按"去向"筛选能快速看分流比例；按"网络状态"筛选能排查代理流量；按"选择斗篷"筛选能单独看某条斗篷的表现。\u003C/p>\u003Chr />\u003Ch2>第三部分：进阶——复制创建\u003C/h2>\u003Cp>已经有一条配好的斗篷，想再开一条相似配置的（比如换个域名、换个真实链接），不用从头填一遍——用「复制创建」。\u003C/p>\u003Ch3>步骤 10：一键克隆配置\u003C/h3>\u003Cp>在斗篷列表的操作列里，每行都有「\u003Cstrong>复制创建\u003C/strong>」按钮。点一下打开新建面板，所有配置（链接、域名、路由模式、规则、基础信息）已经从源斗篷照搬过来，只需要修改差异化的字段（比如名称、域名、特定规则），然后提交即可。\u003C/p>\u003Cp>适合的场景：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >同一套规则要为不同投放计划分别建斗篷链接，便于在访问日志里按斗篷维度看数据\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >主斗篷验证稳定后，复制几条作为备用\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >测试不同审核链接预设品类的效果\u003C/li>\u003C/ul>\u003Chr />\u003Ch2>配置完成\u003C/h2>\u003Cp>按上述 7 步配置后，斗篷链接立即生效，按规则自动分流。访问日志和复制创建是日常运营的两个常用工具——前者用于验证和排查，后者用于扩展和备份。\u003C/p>\u003Cp>如有疑问，在 DeepClick 平台通过商务联系入口咨询商务经理。\u003C/p>\u003Chr />\u003Cblockquote>还在了解智能斗篷的能力？参考 \u003Ca href=\"/zh-CN/resources/blog/smart-cloak-ad-cloaking-services\" rel=\"noopener noreferrer\" target=\"_blank\">智能斗篷功能介绍（Ad Cloaking Services）：扛审核，稳增长\u003C/a>。\u003C/blockquote>\u003C/div>",{"children":9114,"direction":23,"format":15,"indent":13,"type":272,"version":18,"value":25},[9115,9116],{"detail":13,"format":18,"mode":14,"style":15,"text":1025,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":1027,"type":17,"version":18},{"id":1029,"alt":9118,"updatedAt":9119,"createdAt":9119,"url":9120,"thumbnailURL":23,"filename":9121,"mimeType":1107,"filesize":9122,"width":3775,"height":3776},"eepClick 投诉回流配置指南封面：DeepClick 平台投诉回流设置界面，含开关、事件下拉、次数下拉、或者并且逻辑切换的真实 UI 还原","2026-05-14T07:48:07.215Z","https://cms-r2.deepclick.com/image-b40640b65a68.png","image-b40640b65a68.png",2927045,{"title":5,"description":6,"image":9124},{"id":1029,"alt":9118,"updatedAt":9119,"createdAt":9119,"url":9120,"thumbnailURL":23,"filename":9121,"mimeType":1107,"filesize":9122,"width":3775,"height":3776},{"id":18,"key":3780,"name":3781,"prodHost":3782,"testHost":3783,"blogPath":3784,"docPath":3785,"zhPrefix":3786,"deployHookTest":3787,"deployHookProd":3788,"enabled":58,"updatedAt":3789,"createdAt":3789},{"id":279,"name":3781,"avatar":9127,"updatedAt":3792,"createdAt":3793},{"id":3161,"alt":3781,"updatedAt":9128,"createdAt":9128,"url":9129,"thumbnailURL":23,"filename":9130,"mimeType":1107,"filesize":9131,"width":9132,"height":9132},"2026-04-22T08:09:22.606Z","https://cms-r2.deepclick.com/头像-白.png","头像-白.png",26626,1024,{"id":279,"site":9134,"titleZh":3795,"titleEn":3796,"slug":3797,"order":25,"updatedAt":3798,"createdAt":3799},{"id":18,"key":3780,"name":3781,"prodHost":3782,"testHost":3783,"blogPath":3784,"docPath":3785,"zhPrefix":3786,"deployHookTest":3787,"deployHookProd":3788,"enabled":58,"updatedAt":3789,"createdAt":3789},"\u003Cdiv class=\"payload-richtext\">\u003Cblockquote>想先了解投诉回流的产品逻辑和适用场景？参考 \u003Ca href=\"/zh-CN/resources/blog/complaint-redirection-overview\" rel=\"noopener noreferrer\" target=\"_blank\">投诉回流功能介绍\u003C/a>。\u003C/blockquote>\u003Cp>要让投诉回流在你的回流落地页上跑起来，第一件事是搞清楚\u003Cstrong>配置在哪个位置\u003C/strong>——这是 80% 的客户上手时第一个卡住的地方。\u003C/p>\u003Cp>DeepClick 后台里有两个跟"投诉回流"挂钩的入口，但只有一个负责配置：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 后台位置 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用途 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流链接 → 投诉回流设置\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 真正的配置入口——开开关、设事件规则、决定哪些用户能看到投诉入口 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>左侧栏「投诉回流」模块\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 数据看板——集中查看用户提交的投诉，\u003Cstrong>不在这里做配置\u003C/strong> \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>顺序很简单：\u003Cstrong>先去回流链接里把规则配好 → 再回投诉回流模块看后续的投诉数据\u003C/strong>。\u003C/p>\u003Cp>本文按这个顺序走完整 4 步，全部跑完 5 分钟以内。\u003C/p>\u003Chr />\u003Ch2>开始之前，请先准备好这些信息\u003C/h2>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 准备项 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 说明 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 在哪里准备 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> DeepClick 账号 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 一个可登录 Console 的账号即可，无需额外开通权限 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> deepclick.com \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 一条已发布的回流链接 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 投诉回流设置挂在具体的回流链接上才能生效 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> DeepClick 平台 → 推广管理 → 回流链接 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 一张已挂载的回流落地页 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 投诉入口在回流落地页上展示，没挂载就没承载位 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> DeepClick 平台 → 推广管理 → 回流落地页 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 触发人群的预期阈值 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 想清楚什么样的用户行为下应该看到投诉入口 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 由你的运营策略决定 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Chr />\u003Ch2>第一部分：在回流链接里配置触发规则\u003C/h2>\u003Ch3>步骤 1：进入回流链接编辑页\u003C/h3>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >登录 DeepClick 平台\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >在左侧导航栏点击 \u003Cstrong>「推广管理 → 回流链接」\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >在列表中找到你想配置投诉回流的那条链接，点击行末的 \u003Cstrong>「编辑」\u003C/strong> 按钮\u003C/li>\u003C/ol>\u003Cp>进入编辑页后，左侧导航有 5 个 Tab：\u003C/p>\u003Cpre>\u003Ccode class=\"language-plaintext\">投放设置\n老客落地页设置\n回流落地页配置\n投诉回流设置  ← 我们要去的地方\n基础信息\u003C/code>\u003C/pre>\n        \u003Cimg\n          alt=\"回流链接中找到投诉回流进行规则配置\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-974be6864321.png?w=1200&q=85\"\n          width=\"2940\"\n        />\n      \u003Chr />\u003Ch3>步骤 2：开启投诉回流开关\u003C/h3>\u003Cp>点击进入「\u003Cstrong>投诉回流设置\u003C/strong>」分组。默认开关处于开启状态，标题旁边会有一个紫色标语「\u003Cstrong>有利于降低广告投诉风险\u003C/strong>」。\u003C/p>\u003Cp>下方有一行说明文字：\u003C/p>\u003Cblockquote>投诉入口将根据您的配置，在\u003Cstrong>回流落地页\u003C/strong>展示给特定的人群，人群标签\u003Cstrong>非即时生效\u003C/strong>\u003C/blockquote>\u003Cp>两点关键信息：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>入口位置\u003C/strong>：投诉入口出现在你的回流落地页上，C 端用户\u003Cstrong>符合规则时才看得到\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>非即时生效\u003C/strong>：配置完成后，系统计算用户是否符合人群标签需要时间，不会立刻对所有用户生效\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"投诉回流触发条件配置：当用户某事件超过指定次数后展示投诉入口\"\n          height=\"586\"\n          src=\"https://cms-r2.deepclick.com/image-36.png?w=1200&q=85\"\n          width=\"1392\"\n        />\n      \u003Chr />\u003Ch3>步骤 3：配置触发条件\u003C/h3>\u003Cp>触发条件的语义只有一句话：\u003C/p>\u003Cblockquote>\u003Cstrong>当用户某个事件超过指定次数后，在回流落地页上展示投诉入口。\u003C/strong>\u003C/blockquote>\u003Cp>需要填两项：\u003C/p>\u003Ch4>① 事件类型（5 选 1）\u003C/h4>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 事件 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 含义 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>一跳安装\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户从一跳承接页跳转到应用商店并完成安装 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>链接访问\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户访问该回流链接的累计次数 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流展示\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 回流落地页对该用户的累计展示次数 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流点击\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户在回流落地页上的累计点击次数 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流安装\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户从回流落地页跳转到商店并完成安装 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Ch4>② 次数\u003C/h4>\u003Cp>下拉选择触发阈值。次数越高，触发投诉入口展示的门槛越严，命中的人群质量越高。\u003C/p>\u003Cblockquote>🔑 \u003Cstrong>5 种事件怎么选\u003C/strong>？给一个简单口径：\u003Cbr />>- \u003Cstrong>一跳安装 / 回流安装\u003C/strong> ——已经装了你 App 的用户，是最常发起应用商店差评的人群- \u003Cstrong>回流点击\u003C/strong> ——用户在回流落地页上点击过 N 次还没成功转化，可能正在遇到问题- \u003Cstrong>链接访问 / 回流展示\u003C/strong> ——粒度最浅，覆盖最广，但也容易把没问题的新流量圈进来\u003C/blockquote>\u003Cblockquote>✅ \u003Cstrong>新手起步建议\u003C/strong>：- 事件选 \u003Cstrong>「一跳安装」\u003C/strong>或\u003Cstrong>「回流安装」\u003C/strong>- 次数填 \u003Cstrong>「1 次」\u003C/strong>- 含义：所有装过你应用的用户，都会在回流落地页上看到投诉入口——是覆盖率最高、对降低商店差评最直接的组合。\u003C/blockquote>\u003Chr />\u003Ch3>步骤 4：添加第二条规则（可选）\u003C/h3>\u003Cp>一条规则可能不足以覆盖你想要的人群。点击规则右侧的 \u003Cstrong>「+」\u003C/strong> 按钮可以添加第二条规则——\u003Cstrong>最多支持两条规则，最少一条\u003C/strong>。\u003C/p>\u003Cp>添加第二条后，两条规则之间会出现一个 \u003Cstrong>「或者 / 并且」\u003C/strong> 逻辑下拉框：\u003C/p>\n        \u003Cimg\n          alt=\"投诉回流两条规则配置：通过「或者 / 并且」逻辑切换决定多规则是任一满足还是全部满足才触发投诉入口展示\"\n          height=\"324\"\n          src=\"https://cms-r2.deepclick.com/image-38.png?w=1200&q=85\"\n          width=\"2280\"\n        />\n      \u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 逻辑 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 含义 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 适用场景 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>或者\u003C/strong>（默认） \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 满足\u003Cstrong>任意一条\u003C/strong>规则的用户都会看到投诉入口 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 想覆盖更多潜在投诉人群 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>并且\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>同时满足两条\u003C/strong>规则才会看到投诉入口 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 想精准定位高风险人群、控制入口展示频率 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>举例：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>或者\u003C/strong>：「一跳安装 超过 1 次」\u003Cstrong>或者\u003C/strong>「回流点击 超过 3 次」——装过 App \u003Cstrong>或\u003C/strong> 在回流落地页反复点击过的用户，都会看到入口\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>并且\u003C/strong>：「回流安装 超过 1 次」\u003Cstrong>并且\u003C/strong>「回流点击 超过 3 次」——同时装过 App \u003Cstrong>且\u003C/strong> 在回流页点击过 3 次以上的用户才看到，命中更精准\u003C/li>\u003C/ul>\u003Cblockquote>💡 \u003Cstrong>怎么选？\u003C/strong>- 目标是\u003Cstrong>最大化拦截潜在投诉\u003C/strong> → 用「\u003Cstrong>或者\u003C/strong>」- 担心\u003Cstrong>入口对过多用户展示反而引导主动投诉\u003C/strong> → 用「\u003Cstrong>并且\u003C/strong>」\u003C/blockquote>\u003Chr />\u003Ch3>步骤 5：保存配置\u003C/h3>\u003Cp>确认开关处于开启状态、规则配置无误后，\u003Cstrong>点击页面底部的「发布」按钮\u003C/strong>，整条回流链接的更新就生效了。\u003C/p>\u003Cp>注意：界面已经提示过——人群标签\u003Cstrong>非即时生效\u003C/strong>。发布后系统需要时间重新计算各用户的标签，刚发布完别急着以为没生效。\u003C/p>\u003Chr />\u003Ch2>第二部分：在「投诉回流」模块查看投诉数据\u003C/h2>\u003Cp>到这里，规则部分就配完了。接下来要看的是\u003Cstrong>用户提交的投诉数据落在哪里\u003C/strong>。\u003C/p>\u003Ch3>步骤 6：进入投诉回流模块\u003C/h3>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >在左侧导航栏找到 \u003Cstrong>「回流功能 → 投诉回流」\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >点击进入\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"DeepClick Console 侧边栏：在"回流功能"分组下定位投诉回流模块入口\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-39.png?w=1200&q=85\"\n          width=\"2940\"\n        />\n      \u003Cp>进入后顶部有一张产品介绍 banner：「让 80% 投诉转到自建通道」，下面是三步流程示意（设置要转移投诉的人群 → 人群再次访问广告 → 进入自建投诉通道）。这是这个模块的功能定位提示。\u003C/p>\u003Cp>向下滚动到数据列表区。\u003C/p>\u003Chr />\u003Ch3>步骤 7：浏览投诉数据列表\u003C/h3>\n        \u003Cimg\n          alt=\"投诉回流数据列表页：举报邮箱、举报原因、回流链接、推广产品、挂载功能（回流落地页按钮跳转方式）五列字段\"\n          height=\"1032\"\n          src=\"https://cms-r2.deepclick.com/image-40.png?w=1200&q=85\"\n          width=\"2450\"\n        />\n      \u003Cp>列表字段：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 字段 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 含义 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>举报邮箱\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 提交投诉的用户邮箱（用户主动填写） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>举报原因\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户选择的投诉类型 + 描述（点击「查看」展开完整内容） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流链接\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 该投诉来自哪条回流链接 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>推广产品\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 关联的推广产品名称 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>挂载功能\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 该回流链接的回流落地页\u003Cstrong>按钮跳转方式\u003C/strong>（链接 URL / 自定义地址 / 其他产品 三种之一） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>顶部有筛选条件：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>链接名称 / ID\u003C/strong>：搜索特定回流链接的投诉\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>提交时间\u003C/strong>：圈定时间范围\u003C/li>\u003C/ul>\u003Chr />\u003Ch3>步骤 8：查看举报详情\u003C/h3>\u003Cp>点击举报原因列的 \u003Cstrong>「查看」\u003C/strong> 链接，可以展开用户提交的完整投诉内容。\u003C/p>\u003Chr />\u003Ch2>配置完成后\u003C/h2>\u003Cp>至此你完成了：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >✅ 在回流链接里开启了投诉回流开关\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >✅ 配好了事件 + 次数触发规则（可选叠加第二条规则与「或者/并且」逻辑）\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >✅ 在投诉回流模块能看到用户提交的投诉数据\u003C/li>\u003C/ul>\u003Cp>剩下要做的事，是把投诉回流模块的数据\u003Cstrong>定期同步给客服团队\u003C/strong>——具体怎么处理投诉、怎么联系用户、怎么闭环，由你的客服流程接管。\u003C/p>\u003Chr />\u003Ch2>常见问题\u003C/h2>\u003Ch3>Q1：发布配置后，C 端立刻能看到投诉入口吗？\u003C/h3>\u003Cp>\u003Cstrong>不是即时的\u003C/strong>。界面里已经标注「人群标签\u003Cstrong>非即时生效\u003C/strong>」。配置发布后系统会重新计算用户标签，需要一段时间。如果发布后短时间内没看到效果，是正常的，等一段时间再观察。\u003C/p>\u003Ch3>Q2：投诉入口具体出现在落地页哪个位置？\u003C/h3>\u003Cp>投诉入口由 DeepClick 系统在\u003Cstrong>回流落地页\u003C/strong>上自动呈现，\u003Cstrong>位置由系统决定\u003C/strong>，不需要你单独配置入口的位置或样式。你的回流落地页只要在该回流链接里配置好了即可。\u003C/p>\u003Ch3>Q3：我配的两条规则可以同时存在吗？\u003C/h3>\u003Cp>可以，\u003Cstrong>最多支持两条\u003C/strong>，\u003Cstrong>最少一条\u003C/strong>。两条规则之间通过下拉框选择「或者 / 并且」决定怎么组合——「或者」是任一满足，「并且」是同时满足。\u003C/p>\u003Ch3>Q4：我能选择哪些用户\u003Cstrong>不\u003C/strong>看到投诉入口吗？\u003C/h3>\u003Cp>目前规则是\u003Cstrong>正向命中\u003C/strong>——满足触发条件的用户\u003Cstrong>才会\u003C/strong>看到入口。没有"排除规则"。如果想精准缩小命中范围，把第二条规则切到「\u003Cstrong>并且\u003C/strong>」叠加更多条件即可。\u003C/p>\u003Chr />\u003Ch2>下一步\u003C/h2>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>想完整了解投诉回流的产品逻辑\u003C/strong> → 参考 \u003Ca href=\"/zh-CN/resources/blog/complaint-redirection-overview\" rel=\"noopener noreferrer\" target=\"_blank\">投诉回流功能介绍\u003C/a>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>想为不同投放阶段的链接配套防审核策略\u003C/strong> → 参考 \u003Ca href=\"/zh-CN/resources/blog/smart-cloak-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">智能斗篷配置指南\u003C/a>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>需要开通账号或答疑\u003C/strong> → 联系 DeepClick 商务团队\u003C/li>\u003C/ul>\u003C/div>",{"en":1032,"zh-CN":1032},1785922868671]