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8：填写任务名称并确定",{"children":451,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[452,453,455,456,457],{"detail":13,"format":13,"mode":14,"style":15,"text":302,"type":17,"version":18},{"detail":13,"format":18,"mode":14,"style":15,"text":454,"type":17,"version":18},"任务名称",{"detail":13,"format":13,"mode":14,"style":15,"text":306,"type":17,"version":18},{"detail":13,"format":18,"mode":14,"style":15,"text":308,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":458,"type":17,"version":18},"」提交。",{"children":460,"direction":19,"format":15,"indent":13,"type":93,"version":18,"tag":99},[461],{"detail":13,"format":13,"mode":14,"style":15,"text":462,"type":17,"version":18},"步骤 9：在任务列表查看与核对",{"children":464,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[465],{"detail":13,"format":13,"mode":14,"style":15,"text":466,"type":17,"version":18},"提交后，备份任务出现在「任务列表」，这里能看到：",{"children":468,"direction":19,"format":15,"indent":13,"type":172,"version":18,"textFormat":18,"listType":173,"start":18,"tag":174},[469,474,480,486,491],{"children":470,"direction":19,"format":15,"indent":13,"type":144,"version":18,"value":18},[471,472],{"detail":13,"format":18,"mode":14,"style":15,"text":454,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":473,"type":17,"version":18},"（含任务ID）；",{"children":475,"direction":19,"format":15,"indent":13,"type":144,"version":18,"value":151},[476,478],{"detail":13,"format":18,"mode":14,"style":15,"text":477,"type":17,"version":18},"人群信息",{"detail":13,"format":13,"mode":14,"style":15,"text":479,"type":17,"version":18},"：本任务回流的人群名称与描述；",{"children":481,"direction":19,"format":15,"indent":13,"type":144,"version":18,"value":35},[482,484],{"detail":13,"format":18,"mode":14,"style":15,"text":483,"type":17,"version":18},"上报像素",{"detail":13,"format":13,"mode":14,"style":15,"text":485,"type":17,"version":18},"：回流到的目标像素（Pixel: ID）；",{"children":487,"direction":19,"format":15,"indent":13,"type":144,"version":18,"value":164},[488,489],{"detail":13,"format":18,"mode":14,"style":15,"text":161,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":490,"type":17,"version":18},"：任务当前状态；",{"children":492,"direction":19,"format":15,"indent":13,"type":144,"version":18,"value":171},[493,494,496,498],{"detail":13,"format":18,"mode":14,"style":15,"text":168,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":495,"type":17,"version":18},"：点「",{"detail":13,"format":18,"mode":14,"style":15,"text":497,"type":17,"version":18},"详情",{"detail":13,"format":13,"mode":14,"style":15,"text":499,"type":17,"version":18},"」查看任务的完整配置（只读）。",{"type":109,"version":35,"format":15,"id":501,"fields":502,"relationTo":111,"value":503},"6a17ebfad7f1b6779c7ad80c",{},261,{"type":88,"version":18},{"children":506,"direction":19,"format":15,"indent":13,"type":93,"version":18,"tag":94},[507],{"detail":13,"format":13,"mode":14,"style":15,"text":508,"type":17,"version":18},"结尾：拿到像素凭证，开始备份",{"children":510,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[511,513,514,515,516],{"detail":13,"format":13,"mode":14,"style":15,"text":512,"type":17,"version":18},"配置受众回流，关键是准备好目标像素的 ",{"detail":13,"format":18,"mode":14,"style":15,"text":410,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":124,"type":17,"version":18},{"detail":13,"format":18,"mode":14,"style":15,"text":426,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":517,"type":17,"version":18},"——这两项来自你在 Meta 商务管理平台的像素设置。拿到之后，按上面两步就能把人群备份并回流到新账户。",{"children":519,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[520],{"detail":13,"format":13,"mode":14,"style":15,"text":521,"type":17,"version":18},"如果在层级选择、事件对应、或像素凭证上拿不准，可以联系 DeepClick 商务一对一协助。",{"children":523,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[524,526,532],{"detail":13,"format":13,"mode":14,"style":15,"text":525,"type":17,"version":18},"还想先搞清楚受众回流的价值和原理？参考 ",{"children":527,"direction":19,"format":15,"indent":13,"type":34,"version":35,"fields":529,"id":531},[528],{"detail":13,"format":13,"mode":14,"style":15,"text":33,"type":17,"version":18},{"doc":530,"newTab":82,"linkType":83},{"label":38,"relationTo":39,"value":41},"6a17eab32531ae00c8aefdf3",{"detail":13,"format":13,"mode":14,"style":15,"text":86,"type":17,"version":18},"root",262,{"title":5,"description":6,"image":534},"published","audience-reflow-setup-guide","2026-05-06T12:00:00.000Z",false,"2026-05-28T08:13:06.386Z","2026-05-28T07:22:15.221Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>本指南带你在 DeepClick 平台完成受众回流的完整配置：先从真实回流数据里圈出一个人群包，再建一个备份任务，把它回流到目标媒体的像素上。\u003C/p>\u003Cblockquote>⚡ 简而言之：第一步按行为圈一个人群包，第二步建备份任务把它回流到像素，两步搞定。\u003C/blockquote>\u003Cblockquote>还不了解受众回流是什么？参考 \u003Ca href=\"#\" rel=\"noopener noreferrer\" target=\"_blank\">受众回流功能介绍\u003C/a>。\u003C/blockquote>\u003Chr />\u003Ch2>第一部分：圈选并备份广告人群（新建人群）\u003C/h2>\u003Ch3>步骤 1：进入受众回流模块\u003C/h3>\u003Cp>登录 DeepClick 平台，左侧导航在「回流功能」分组下找到「\u003Cstrong>受众回流\u003C/strong>」。\u003C/p>\u003Ch3>步骤 2：切换到「人群列表」，点击「新建人群」\u003C/h3>\u003Cp>受众回流页面有两个 Tab：\u003Cstrong>任务列表\u003C/strong> 和 \u003Cstrong>人群列表\u003C/strong>。先切到「人群列表」，点击左上角「\u003Cstrong>新建人群\u003C/strong>」。\u003C/p>\u003Cp>人群列表有这几列：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>人群名称 / 人群ID / 人群描述\u003C/strong>：人群包的名称、系统生成的唯一编号与备注；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>覆盖人数\u003C/strong>：这个人群当前覆盖的真实用户数（计算完成后才会出数）；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>更新时间\u003C/strong>：最近一次计算的时间；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>状态\u003C/strong>：计算中 / 计算完成——新建或更新后会先进入「计算中」，算完变「计算完成」并填充覆盖人数；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>操作\u003C/strong>：更新（计算完成后可用，按最新数据重新计算覆盖人数）/ 编辑（修改人群规则）。\u003C/li>\u003C/ul>\u003Ch3>步骤 3：配置人群规则\u003C/h3>\u003Cp>在「新建人群」面板里，按以下顺序圈选人群：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 配置项 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 说明 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>选择层级\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 从「产品 / 回流链接 / 回流落地页」三个层级里选一个，决定数据范围 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>选择数据来源\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 根据上一步选的层级，选具体的产品 / 链接 / 落地页（产品支持多选，列表里带 AppID） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>选择用户行为\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 回流展示 / 回流点击 / 链接访问（选项随数据来源加载） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>行为频次\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 设置频次条件，如"大于 N 次" \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>时间范围\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 选择统计的时间区间（默认最近 1 天） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>举例：层级选「产品」→ 勾选某个产品 → 用户行为选「回流点击」→ 频次"大于 3 次"→ 时间范围按需选——就圈出了"这段时间里在该产品上回流点击超过 3 次"的真实人群。\u003C/p>\u003Ch3>步骤 4：填写基础信息并确定\u003C/h3>\u003Cp>在「基础信息」里填写\u003Cstrong>人群名称\u003C/strong>，点击「\u003Cstrong>确定\u003C/strong>」。\u003C/p>\u003Cp>新建的人群会出现在人群列表里，状态先是「计算中」，系统算完后变为「计算完成」并显示覆盖人数。之后可随时用「更新」按最新数据重算，或用「编辑」调整规则。\u003C/p>\u003Chr />\u003Ch2>第二部分：把人群回流到媒体像素（新建备份任务）\u003C/h2>\u003Ch3>步骤 5：切换到「任务列表」，点击「新建备份任务」\u003C/h3>\u003Cp>切回「任务列表」Tab，点击左上角「\u003Cstrong>新建备份任务\u003C/strong>」。\u003C/p>\u003Ch3>步骤 6：选择要上报的人群（备份人群）\u003C/h3>\u003Cp>在「备份人群」区，从「\u003Cstrong>请选择要上报的人群\u003C/strong>」下拉里选中第一部分建好的人群包。\u003C/p>\u003Ch3>步骤 7：配置备份对象（备份 1）\u003C/h3>\u003Cp>在「备份对象」区，填写一个备份目标：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 配置项 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 说明 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>选择备份的媒体\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 目前支持 Facebook \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>选择事件\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 这批人群以哪个标准事件上报（如 Purchase、CompleteRegistration、AddToCart 等） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>PixelCode（像素ID）\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 目标像素的 ID \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>AccessToken\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 目标像素对应的访问令牌 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>如果同一个人群要回流到多个像素，点「\u003Cstrong>+ 添加像素\u003C/strong>」再加一组备份对象即可。\u003C/p>\u003Ch3>步骤 8：填写任务名称并确定\u003C/h3>\u003Cp>在「基础信息」里填写\u003Cstrong>任务名称\u003C/strong>，点击「\u003Cstrong>确定\u003C/strong>」提交。\u003C/p>\u003Ch3>步骤 9：在任务列表查看与核对\u003C/h3>\u003Cp>提交后，备份任务出现在「任务列表」，这里能看到：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>任务名称\u003C/strong>（含任务ID）；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>人群信息\u003C/strong>：本任务回流的人群名称与描述；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>上报像素\u003C/strong>：回流到的目标像素（Pixel: ID）；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>状态\u003C/strong>：任务当前状态；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>操作\u003C/strong>：点「\u003Cstrong>详情\u003C/strong>」查看任务的完整配置（只读）。\u003C/li>\u003C/ul>\u003Chr />\u003Ch2>结尾：拿到像素凭证，开始备份\u003C/h2>\u003Cp>配置受众回流，关键是准备好目标像素的 \u003Cstrong>PixelCode（像素ID）\u003C/strong> 和 \u003Cstrong>AccessToken\u003C/strong>——这两项来自你在 Meta 商务管理平台的像素设置。拿到之后，按上面两步就能把人群备份并回流到新账户。\u003C/p>\u003Cp>如果在层级选择、事件对应、或像素凭证上拿不准，可以联系 DeepClick 商务一对一协助。\u003C/p>\u003Cp>还想先搞清楚受众回流的价值和原理？参考 \u003Ca href=\"#\" rel=\"noopener noreferrer\" target=\"_blank\">受众回流功能介绍\u003C/a>。\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/audience-reflow-setup-guide","6a17dc2323b4a100c8b0a6da",{"detail":13,"format":13,"mode":14,"style":15,"text":86,"type":17,"version":18},{"type":88,"version":18},{"children":548,"direction":19,"format":15,"indent":13,"type":93,"version":18,"tag":94},[549],{"detail":13,"format":13,"mode":14,"style":15,"text":550,"type":17,"version":18},"一、什么是受众回流",{"children":552,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[553],{"detail":13,"format":13,"mode":14,"style":15,"text":554,"type":17,"version":18},"受众回流是 DeepClick 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>\u003Cstrong>备份\u003C/strong>——把你在投放中沉淀下来的真实转化人群，存进云端的「广告人群包云存储」；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>回流\u003C/strong>——当你启用新的广告账户、或原账户被封时，把这批人群按指定的转化事件回流到新账户的媒体像素。\u003C/li>\u003C/ol>\u003Cp>人群存在 DeepClick 云端，和广告账户解绑。所以账户换了、甚至被封了，人群都还在。\u003C/p>\u003Chr />\u003Ch2>二、它解决两个老问题\u003C/h2>\u003Cp>\u003Cstrong>问题一：新账户冷启动慢。\u003C/strong> 新像素是一张白纸，要靠真金白银喂数据，才能慢慢学会识别高价值人群，学习期短则几天、长则更久。\u003C/p>\u003Cp>\u003Cstrong>问题二：账户被封，人群清零。\u003C/strong> 广告账户被关，意味着账户里积累的自定义受众、转化历史全部带不走，等于从头再来。\u003C/p>\u003Cp>受众回流把人群从账户里"拎"出来存到云端，新账户直接继承，被封账户也能把人群救回来。\u003C/p>\u003Chr />\u003Ch2>三、人群包从哪里来：你自己的真实回流数据\u003C/h2>\u003Cp>受众回流里的「人群包」不是凭空生成的，而是从你在 DeepClick 上跑的真实回流数据里圈出来的。\u003C/p>\u003Cp>圈选时按三个维度组合：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>层级\u003C/strong>：从「产品 / 回流链接 / 回流落地页」三个层级里选一个，决定数据范围；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>用户行为\u003C/strong>：回流展示、回流点击、链接访问——也就是用户在回流链路上做过的动作；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>频次 + 时间范围\u003C/strong>：比如"最近一段时间里、回流点击大于 N 次"的用户。\u003C/li>\u003C/ul>\u003Cp>满足条件的真实用户被组装成一个人群包，平台会算出它的「覆盖人数」。这意味着备份出去的，都是真实发生过转化行为的人，而不是泛投人群。\u003C/p>\u003Chr />\u003Ch2>四、人群回流到哪里：媒体像素\u003C/h2>\u003Cp>圈好人群后，受众回流把它回流到媒体的像素上。\u003C/p>\u003Cp>目前支持回流到 \u003Cstrong>Facebook\u003C/strong> 像素。回流时你需要指定：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>目标像素\u003C/strong>（PixelCode / 像素ID）和它的 \u003Cstrong>AccessToken\u003C/strong>；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >这批人群以哪个\u003Cstrong>标准事件\u003C/strong>上报（如 Purchase、CompleteRegistration、AddToCart 等）。\u003C/li>\u003C/ul>\u003Cp>一个人群可以同时回流到多个像素——也就是说，一份验证过的人群资产，能被多个新账户、多条投放线复用。\u003C/p>\u003Chr />\u003Ch2>五、为什么能更快账户学习期、更优广告效果\u003C/h2>\u003Cp>核心就三点：\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>新账户直接继承验证人群\u003C/strong>：不用从零积累，像素一开始就有一批"已知会转化"的人作底子。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>用真实转化事件喂像素\u003C/strong>：回流的是带转化事件的真实人群，像素更快理解"什么样的人值得投"，学习期自然缩短。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>人群资产可复用\u003C/strong>：一份人群能回流到多个像素和账户，跑得好的成果不再锁死在某一个账户里。\u003C/li>\u003C/ol>\u003Cp>学习期更快，意味着新账户更早走出冷启动；人群更准，意味着同样的预算能带来更优的广告效果。\u003C/p>\u003Chr />\u003Ch2>六、含被关账户：被封的账户也能把人群救回来\u003C/h2>\u003Cp>这是受众回流很关键的一点：\u003Cstrong>含被关账户\u003C/strong>。\u003C/p>\u003Cp>因为人群备份在 DeepClick 云端、和广告账户是分开的，所以即使原账户已经被封，只要人群提前备份过，就能把它回流到新账户的像素上。被封账户里跑出来的优质人群，不至于跟着账户一起作废。\u003C/p>\u003Chr />\u003Ch2>七、想动手备份你的广告人群包？\u003C/h2>\u003Cp>了解了受众回流能做什么，下一步就是把你自己的人群备份起来。\u003C/p>\u003Cp>参考 \u003Ca href=\"/zh-CN/resources/blog/audience-reflow-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">受众回流配置指南\u003C/a>，跟着步骤先圈一个人群包，再建一个备份任务把它回流到目标像素。\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/audience-reflow-overview",{"detail":13,"format":13,"mode":14,"style":15,"text":86,"type":17,"version":18},{"type":88,"version":18},{"children":1148,"direction":19,"format":15,"indent":13,"type":93,"version":18,"tag":94},[1149],{"detail":13,"format":13,"mode":14,"style":15,"text":92,"type":17,"version":18},{"children":1151,"direction":19,"format":15,"indent":13,"type":93,"version":18,"tag":99},[1152],{"detail":13,"format":13,"mode":14,"style":15,"text":98,"type":17,"version":18},{"children":1154,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[1155,1156,1157],{"detail":13,"format":13,"mode":14,"style":15,"text":103,"type":17,"version":18},{"detail":13,"format":18,"mode":14,"style":15,"text":105,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":107,"type":17,"version":18},{"type":109,"version":35,"format":15,"id":110,"fields":19,"relationTo":111,"value":1159},{"id":112,"alt":1160,"updatedAt":1161,"createdAt":1161,"url":1162,"thumbnailURL":19,"filename":1163,"mimeType":563,"filesize":1164,"width":1165,"height":1166},"DeepClick 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class=\"payload-richtext\">\u003Cp>本指南带你在 DeepClick 平台完成受众回流的完整配置：先从真实回流数据里圈出一个人群包，再建一个备份任务，把它回流到目标媒体的像素上。\u003C/p>\u003Cblockquote>⚡ 简而言之：第一步按行为圈一个人群包，第二步建备份任务把它回流到像素，两步搞定。\u003C/blockquote>\u003Cblockquote>还不了解受众回流是什么？参考 \u003Ca href=\"/zh-CN/resources/blog/audience-reflow-overview\" rel=\"noopener noreferrer\" target=\"_blank\">受众回流功能介绍\u003C/a>。\u003C/blockquote>\u003Chr />\u003Ch2>第一部分：圈选并备份广告人群（新建人群）\u003C/h2>\u003Ch3>步骤 1：进入受众回流模块\u003C/h3>\u003Cp>登录 DeepClick 平台，左侧导航在「回流功能」分组下找到「\u003Cstrong>受众回流\u003C/strong>」。\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick 平台左侧导航回流功能分组下的受众回流入口\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-c7606929afcb.png?w=1200&q=85\"\n          width=\"2940\"\n        />\n      \u003Ch3>步骤 2：切换到「人群列表」，点击「新建人群」\u003C/h3>\u003Cp>受众回流页面有两个 Tab：\u003Cstrong>任务列表\u003C/strong> 和 \u003Cstrong>人群列表\u003C/strong>。先切到「人群列表」，点击左上角「\u003Cstrong>新建人群\u003C/strong>」。\u003C/p>\u003Cp>人群列表有这几列：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>人群名称 / 人群ID / 人群描述\u003C/strong>：人群包的名称、系统生成的唯一编号与备注；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>覆盖人数\u003C/strong>：这个人群当前覆盖的真实用户数（计算完成后才会出数）；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>更新时间\u003C/strong>：最近一次计算的时间；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>状态\u003C/strong>：计算中 / 计算完成——新建或更新后会先进入「计算中」，算完变「计算完成」并填充覆盖人数；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>操作\u003C/strong>：更新（计算完成后可用，按最新数据重新计算覆盖人数）/ 编辑（修改人群规则）。\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"受众回流人群列表页：人群名称、人群ID、人群描述、覆盖人数与更新/编辑操作\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-ca0c05c6ed75.png?w=1200&q=85\"\n          width=\"2938\"\n        />\n      \u003Ch3>步骤 3：配置人群规则\u003C/h3>\u003Cp>在「新建人群」面板里，按以下顺序圈选人群：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 配置项 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 说明 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>选择层级\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 从「产品 / 回流链接 / 回流落地页」三个层级里选一个，决定数据范围 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>选择数据来源\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 根据上一步选的层级，选具体的产品 / 链接 / 落地页（产品支持多选，列表里带 AppID） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>选择用户行为\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 回流展示 / 回流点击 / 链接访问（选项随数据来源加载） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>行为频次\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 设置频次条件，如"大于 N 次" \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>时间范围\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 选择统计的时间区间（默认最近 1 天） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>举例：层级选「产品」→ 勾选某个产品 → 用户行为选「回流点击」→ 频次"大于 3 次"→ 时间范围按需选——就圈出了"这段时间里在该产品上回流点击超过 3 次"的真实人群。\u003C/p>\n        \u003Cimg\n          alt=\"新建人群面板：选择层级、数据来源、用户行为、行为频次与时间范围的人群圈选规则\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-375d089149cb.png?w=1200&q=85\"\n          width=\"2940\"\n        />\n      \u003Ch3>步骤 4：填写基础信息并确定\u003C/h3>\u003Cp>在「基础信息」里填写\u003Cstrong>人群名称\u003C/strong>，点击「\u003Cstrong>确定\u003C/strong>」。\u003C/p>\u003Cp>新建的人群会出现在人群列表里，状态先是「计算中」，系统算完后变为「计算完成」并显示覆盖人数。之后可随时用「更新」按最新数据重算，或用「编辑」调整规则。\u003C/p>\u003Chr />\u003Ch2>第二部分：把人群回流到媒体像素（新建备份任务）\u003C/h2>\u003Ch3>步骤 5：切换到「任务列表」，点击「新建备份任务」\u003C/h3>\u003Cp>切回「任务列表」Tab，点击左上角「\u003Cstrong>新建备份任务\u003C/strong>」。\u003C/p>\n        \u003Cimg\n          alt=\"受众回流任务列表页与左上角新建备份任务按钮\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-f7eb98b707ca.png?w=1200&q=85\"\n          width=\"2940\"\n        />\n      \u003Ch3>步骤 6：选择要上报的人群（备份人群）\u003C/h3>\u003Cp>在「备份人群」区，从「\u003Cstrong>请选择要上报的人群\u003C/strong>」下拉里选中第一部分建好的人群包。\u003C/p>\n        \u003Cimg\n          alt=\"新建备份任务的备份人群区：从下拉中选择要上报的人群包\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-a728b8e68575.png?w=1200&q=85\"\n          width=\"2940\"\n        />\n      \u003Ch3>步骤 7：配置备份对象（备份 1）\u003C/h3>\u003Cp>在「备份对象」区，填写一个备份目标：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 配置项 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 说明 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>选择备份的媒体\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 目前支持 Facebook \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>选择事件\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 这批人群以哪个标准事件上报（如 Purchase、CompleteRegistration、AddToCart 等） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>PixelCode（像素ID）\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 目标像素的 ID \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>AccessToken\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 目标像素对应的访问令牌 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>如果同一个人群要回流到多个像素，点「\u003Cstrong>+ 添加像素\u003C/strong>」再加一组备份对象即可。\u003C/p>\n        \u003Cimg\n          alt=\"备份对象配置：选择 Facebook 媒体、上报事件、PixelCode 像素ID 与 AccessToken\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-d1c1e8aa779d.png?w=1200&q=85\"\n          width=\"2940\"\n        />\n      \u003Ch3>步骤 8：填写任务名称并确定\u003C/h3>\u003Cp>在「基础信息」里填写\u003Cstrong>任务名称\u003C/strong>，点击「\u003Cstrong>确定\u003C/strong>」提交。\u003C/p>\u003Ch3>步骤 9：在任务列表查看与核对\u003C/h3>\u003Cp>提交后，备份任务出现在「任务列表」，这里能看到：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>任务名称\u003C/strong>（含任务ID）；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>人群信息\u003C/strong>：本任务回流的人群名称与描述；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>上报像素\u003C/strong>：回流到的目标像素（Pixel: ID）；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>状态\u003C/strong>：任务当前状态；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>操作\u003C/strong>：点「\u003Cstrong>详情\u003C/strong>」查看任务的完整配置（只读）。\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"备份任务详情页：只读展示备份人群、媒体、事件与像素配置\"\n          height=\"1126\"\n          src=\"https://cms-r2.deepclick.com/image-a651d4ee50d0.png?w=1200&q=85\"\n          width=\"2450\"\n        />\n      \u003Chr />\u003Ch2>结尾：拿到像素凭证，开始备份\u003C/h2>\u003Cp>配置受众回流，关键是准备好目标像素的 \u003Cstrong>PixelCode（像素ID）\u003C/strong> 和 \u003Cstrong>AccessToken\u003C/strong>——这两项来自你在 Meta 商务管理平台的像素设置。拿到之后，按上面两步就能把人群备份并回流到新账户。\u003C/p>\u003Cp>如果在层级选择、事件对应、或像素凭证上拿不准，可以联系 DeepClick 商务一对一协助。\u003C/p>\u003Cp>还想先搞清楚受众回流的价值和原理？参考 \u003Ca href=\"/zh-CN/resources/blog/audience-reflow-overview\" rel=\"noopener noreferrer\" target=\"_blank\">受众回流功能介绍\u003C/a>。\u003C/p>\u003C/div>",{"zh-CN":537,"en":537},1785922864414]