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",{"children":689,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":18,"textStyle":15},[690,692],{"detail":13,"format":18,"mode":14,"style":15,"text":691,"type":17,"version":18},"③ Page",{"detail":13,"format":13,"mode":14,"style":15,"text":693,"type":17,"version":18}," (dropdown, pick from existing Exclusive Pages)",{"children":695,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[696,698,700],{"detail":13,"format":13,"mode":14,"style":15,"text":697,"type":17,"version":18},"The dropdown lists every Exclusive Page published under this account, each with a thumbnail, name, page ID, and conversion goal type (Mobile App / Custom URL). If there's nothing to pick, the bottom of the dropdown has a \"",{"detail":13,"format":18,"mode":14,"style":15,"text":699,"type":17,"version":18},"Create a exclusive page for existing users",{"detail":13,"format":13,"mode":14,"style":15,"text":701,"type":17,"version":18},"\" link that takes you back to the Exclusive Page creation flow (Part 1, Step 3).",{"children":703,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[704,706,707,709,711,713,715],{"detail":13,"format":13,"mode":14,"style":15,"text":705,"type":17,"version":18},"Once filled in, click \"",{"detail":13,"format":18,"mode":14,"style":15,"text":469,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":708,"type":17,"version":18},"\" (or \"",{"detail":13,"format":18,"mode":14,"style":15,"text":710,"type":17,"version":18},"Save",{"detail":13,"format":13,"mode":14,"style":15,"text":712,"type":17,"version":18},"\" for an already-live link) at the bottom-right of the ReflowLink editor. The rule ",{"detail":13,"format":18,"mode":14,"style":15,"text":714,"type":17,"version":18},"takes effect immediately",{"detail":13,"format":13,"mode":14,"style":15,"text":716,"type":17,"version":18}," — the next returning user who matches it sees your Exclusive Page instead of the Fallback Page.",{"type":134,"version":18},{"children":719,"direction":27,"format":15,"indent":13,"type":139,"version":18,"tag":140},[720],{"detail":13,"format":13,"mode":14,"style":15,"text":721,"type":17,"version":18},"Configuration Done",{"children":723,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[724],{"detail":13,"format":13,"mode":14,"style":15,"text":725,"type":17,"version":18},"After these 9 steps, the entire Exclusive Page flow is live. The next time a qualifying returning user reflows on this link, DeepClick automatically swaps the Fallback Page out for the Exclusive Page.",{"children":727,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[728],{"detail":13,"format":13,"mode":14,"style":15,"text":729,"type":17,"version":18},"Back on the \"Exclusive Page\" list, the \"Statistics\" column for each page starts accumulating: Returning Visits, Returning Clicks, Existing CTR. From there, the operations work is reading those numbers and deciding whether to adjust the threshold, swap creatives, or add new Exclusive Pages.",{"children":731,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[732],{"detail":13,"format":13,"mode":14,"style":15,"text":733,"type":17,"version":18},"If you have questions, you can reach a Customer Success Manager via the contact entry on DeepClick Platform.",{"type":134,"version":18},{"children":736,"direction":27,"format":15,"indent":13,"type":37,"version":18},[737,739,745],{"detail":13,"format":13,"mode":14,"style":15,"text":738,"type":17,"version":18},"Still exploring what an Exclusive Page can do? See ",{"children":740,"direction":27,"format":15,"indent":13,"type":46,"version":47,"fields":742,"id":744},[741],{"detail":13,"format":13,"mode":14,"style":15,"text":45,"type":17,"version":18},{"doc":743,"newTab":128,"linkType":129},{"label":45,"relationTo":50,"value":52},"6a0197b136111d00c82b20c7",{"detail":13,"format":13,"mode":14,"style":15,"text":132,"type":17,"version":18},"root",194,{"title":5,"description":6,"image":747},"published","exclusive-page-setup-guide","2026-05-08T12:00:00.000Z",false,"2026-05-11T10:06:17.259Z","2026-05-11T08:42:55.484Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>The Exclusive Page is the layer DeepClick adds on top of the Fallback Page — using rules to identify returning users and show them a different page from new users. The configuration process splits in two: \u003Cstrong>first create an Exclusive Page\u003C/strong>, then \u003Cstrong>mount it on a ReflowLink and set the rule\u003C/strong> in the link editor. 9 steps end to end.\u003C/p>\u003Cblockquote>⚡ \u003Cstrong>TL;DR\u003C/strong>: 5 steps to create an Exclusive Page + 4 steps to set the rule in the ReflowLink. Once the rule is in place, qualifying returning users skip the Fallback Page on reflow and go straight to this dedicated page.\u003C/blockquote>\u003Cblockquote>Not yet familiar with what an Exclusive Page does? See \u003Ca href=\"#\" rel=\"noopener noreferrer\" target=\"_blank\">Exclusive Page: Send Returning Users Straight to a Dedicated Landing Page\u003C/a>.\u003C/blockquote>\u003Chr />\u003Ch2>Part 1: Create an Exclusive Page\u003C/h2>\u003Ch3>Step 1: Open the Exclusive Page Module\u003C/h3>\u003Cp>Log in to DeepClick Platform. In the left sidebar under "\u003Cstrong>Functions\u003C/strong>" group, click "\u003Cstrong>Exclusive Page\u003C/strong>."\u003C/p>\u003Cp>You'll land on the Exclusive Page \u003Cstrong>list view\u003C/strong> — every Exclusive Page created under this account lives here.\u003C/p>\u003Ch3>Step 2: Browse the List, Understand the Key Fields\u003C/h3>\u003Cp>The list page header shows two stat cards:\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Returning Visits\u003C/strong>: total reflow visits accumulated across all this account's Exclusive Pages\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Returning Clicks\u003C/strong>: total reflow clicks accumulated\u003C/li>\u003C/ul>\u003Cp>The table below has 5 columns:\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Column \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Content \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Preview Image\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Thumbnail of the landing page background \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Landing page information\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Page name + Page ID + creation timestamp \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Conversion Goal\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> The redirect type for this Exclusive Page: "Mobile App" (from Products) or "Custom URL" \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Statistics\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Per-page Returning Visits / Returning Clicks / Existing CTR \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Action\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Edit / Preview \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Ch3>Step 3: New Exclusive Page → Set Creative Content\u003C/h3>\u003Cp>Click "\u003Cstrong>+ Add Exclusive Page\u003C/strong>" in the top-left of the list page. The "\u003Cstrong>Exclusive Page Settings\u003C/strong>" editor opens. Two columns: live preview on the left, creative content form on the right.\u003C/p>\u003Cp>The right form has three blocks:\u003C/p>\u003Cp>\u003Cstrong>① Landing Page Name (required)\u003C/strong>\u003C/p>\u003Cp>Internal label only — never shown to end users. Use "audience + purpose" naming, e.g., "Returning – Repurchase Offer" or "Tier 1 – Big Prize Wheel."\u003C/p>\u003Cp>\u003Cstrong>② Landing Page Background (required)\u003C/strong>\u003C/p>\u003Cp>Supports jpg / jpeg / png / gif / apng / webp. The hint reads: "Please do not upload images with a resolution width of less than 375" — for mobile clarity, aim for a width of at least 750.\u003C/p>\u003Cp>\u003Cstrong>③ Install Floating Button (optional toggle)\u003C/strong>\u003C/p>\u003Cp>Off by default. Toggle on to expand three configurations:\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Button Text\u003C/strong>: button copy, e.g., "Download Now" / "Claim Reward" / "View Now"\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Button Fill\u003C/strong>: pick "Solid Color" or "Gradient"\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >Solid Color: hex value + opacity\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >Gradient: "Linear Gradient" + start/end colors + angle\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>Button Redirect Address\u003C/strong>: where the click goes — see Step 4\u003C/li>\u003C/ul>\u003Ch3>Step 4: Choose the Button Redirect Address\u003C/h3>\u003Cp>Two options:\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Type \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Best for \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Custom URL\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Navigate to any external URL (campaign page, product details, deeplink) — most flexible \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Products\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Pick a product from the Product Library — navigates to its standard conversion path (App install / Web page) \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>When you pick "Custom URL," the "Target Page URL" textbox appears — paste the full URL (with \u003Ccode>https://\u003C/code>).\u003C/p>\u003Cp>When you pick "Products," the "Select Product" dropdown shows the products you have in your Product Library; pick one.\u003C/p>\u003Ch3>Step 5: Publish\u003C/h3>\u003Cp>Once everything's filled in, click "\u003Cstrong>Publish\u003C/strong>" in the bottom-right of the editor (the "\u003Cstrong>Exit\u003C/strong>" button on the left discards changes).\u003C/p>\u003Cp>After publishing, you're back on the Exclusive Page list and your newly created page is at the top. At this point the page is \u003Cstrong>just created — not live yet\u003C/strong>. To take effect, you need to mount it on a ReflowLink and configure the rule.\u003C/p>\u003Chr />\u003Ch2>Part 2: Mount the Page + Configure the Rule on a ReflowLink\u003C/h2>\u003Cp>The Exclusive Page's rule-driven trigger is configured \u003Cstrong>inside the ReflowLink editor\u003C/strong> — and that's the key difference from the Fallback Page: a Fallback Page goes live as soon as it's mounted, but an Exclusive Page requires "mount + rule match" to activate.\u003C/p>\u003Ch3>Step 6: Open the ReflowLink Editor\u003C/h3>\u003Cp>Go to "\u003Cstrong>Promotions → Reflow Links\u003C/strong>." Find the link you want to attach the Exclusive Page to and click "\u003Cstrong>Edit\u003C/strong>."\u003C/p>\u003Cp>If you don't have any ReflowLinks yet, click "\u003Cstrong>Create a new reflow link\u003C/strong>" and walk through the new-link wizard first.\u003C/p>\u003Ch3>Step 7: Switch to the "Exclusive Page Settings" Tab\u003C/h3>\u003Cp>In the editor, the left sidebar has 5 tabs:\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >Campaign Setup\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Exclusive Page Settings\u003C/strong> ← you're going here\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >Fallback Page Setup\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >Claim Resolution Setting\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >Basic Information\u003C/li>\u003C/ol>\u003Cp>Click "\u003Cstrong>Exclusive Page Settings\u003C/strong>" to switch.\u003C/p>\u003Cblockquote>💡 \u003Cstrong>Don't see the "Exclusive Page Settings" tab?\u003C/strong>This tab only appears once the link has filled in "Campaign Setup" (Product Type / Product / Media / Domain / Region). For a brand-new link, fill out the first tab "Campaign Setup" first — "Exclusive Page Settings" will then appear as the second tab.\u003C/blockquote>\u003Ch3>Step 8: Toggle On, See Returning Visitor Traffic Tiers\u003C/h3>\u003Cp>The Exclusive Page Settings section has a \u003Cstrong>master toggle\u003C/strong> at the top, with the subhead: "\u003Cstrong>Set a dedicated page for returning users to boost conversions\u003C/strong>." The rule configuration area only expands once this toggle is on.\u003C/p>\u003Ch3>Step 9: Fill in the Rule — Event + Times + Page\u003C/h3>\u003Cp>Once the toggle is on, the rule area expands as a single sentence:\u003C/p>\u003Cblockquote>\u003Cstrong>When users [event] exceed [times], directly enters [page]\u003C/strong>\u003C/blockquote>\u003Cp>Fill in the three blanks:\u003C/p>\u003Cp>\u003Cstrong>① Event\u003C/strong> (dropdown, pick 1 of 3)\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Event \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Counts as 1 when \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Visits\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> The user opens the ReflowLink \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Reflow Display\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> The user actually saw the Fallback Page \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Reflow Click\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> The user actually clicked on the Fallback Page \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>\u003Cstrong>② Times\u003C/strong> (dropdown, 1-10)\u003C/p>\u003Cp>The higher the threshold, the stricter the condition — higher quality returning users, less traffic. \u003C/p>\u003Cp>\u003Cstrong>③ Page\u003C/strong> (dropdown, pick from existing Exclusive Pages)\u003C/p>\u003Cp>The dropdown lists every Exclusive Page published under this account, each with a thumbnail, name, page ID, and conversion goal type (Mobile App / Custom URL). If there's nothing to pick, the bottom of the dropdown has a "\u003Cstrong>Create a exclusive page for existing users\u003C/strong>" link that takes you back to the Exclusive Page creation flow (Part 1, Step 3).\u003C/p>\u003Cp>Once filled in, click "\u003Cstrong>Publish\u003C/strong>" (or "\u003Cstrong>Save\u003C/strong>" for an already-live link) at the bottom-right of the ReflowLink editor. The rule \u003Cstrong>takes effect immediately\u003C/strong> — the next returning user who matches it sees your Exclusive Page instead of the Fallback Page.\u003C/p>\u003Chr />\u003Ch2>Configuration Done\u003C/h2>\u003Cp>After these 9 steps, the entire Exclusive Page flow is live. The next time a qualifying returning user reflows on this link, DeepClick automatically swaps the Fallback Page out for the Exclusive Page.\u003C/p>\u003Cp>Back on the "Exclusive Page" list, the "Statistics" column for each page starts accumulating: Returning Visits, Returning Clicks, Existing CTR. From there, the operations work is reading those numbers and deciding whether to adjust the threshold, swap creatives, or add new Exclusive Pages.\u003C/p>\u003Cp>If you have questions, you can reach a Customer Success Manager via the contact entry on DeepClick Platform.\u003C/p>\u003Chr />\u003Cblockquote>Still exploring what an Exclusive Page can do? See \u003Ca href=\"#\" rel=\"noopener noreferrer\" target=\"_blank\">Exclusive Page: Send Returning Users Straight to a Dedicated Landing Page\u003C/a>.\u003C/blockquote>\u003C/div>","https://deepclick.com/resources/blog/exclusive-page-setup-guide","6a0187f69fb42900c83669a0",{"detail":13,"format":13,"mode":14,"style":15,"text":132,"type":17,"version":18},{"type":134,"version":18},{"children":761,"direction":27,"format":15,"indent":13,"type":139,"version":18,"tag":140},[762],{"detail":13,"format":13,"mode":14,"style":15,"text":763,"type":17,"version":18},"1. What is an Exclusive Page",{"children":765,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[766,768,770],{"detail":13,"format":13,"mode":14,"style":15,"text":767,"type":17,"version":18},"Think of it as a ",{"detail":13,"format":18,"mode":14,"style":15,"text":769,"type":17,"version":18},"finer layer on top of the Fallback Page",{"detail":13,"format":13,"mode":14,"style":15,"text":771,"type":17,"version":18},": you configure rules on the DeepClick Platform, and the system decides whether each reflow comes from a \"returning user.\" If yes, the Exclusive Page is shown; if no, the default Fallback Page is shown.",{"children":773,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[774],{"detail":13,"format":13,"mode":14,"style":15,"text":775,"type":17,"version":18},"The complete flow:",{"children":777,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[778,780,782,784,785,787,788],{"detail":13,"format":13,"mode":14,"style":15,"text":779,"type":17,"version":18},"```",{"type":781,"version":18},"linebreak",{"detail":13,"format":13,"mode":14,"style":15,"text":783,"type":17,"version":18},"Trigger Action                       Page User Sees",{"type":781,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":786,"type":17,"version":18},"──────────────────                   ──────────────────────",{"type":781,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":789,"type":17,"version":18},"First click on the ad           →    First-hop landing page",{"children":791,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[792],{"detail":13,"format":13,"mode":14,"style":15,"text":793,"type":17,"version":18},"Reflow (rule NOT matched)       →    Fallback Page",{"children":795,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[796,798,799],{"detail":13,"format":13,"mode":14,"style":15,"text":797,"type":17,"version":18},"Reflow (rule matched)           →    Exclusive Page",{"type":781,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":779,"type":17,"version":18},{"children":801,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[802],{"detail":13,"format":13,"mode":14,"style":15,"text":803,"type":17,"version":18},"Key differences from the Fallback Page:",{"children":805,"direction":27,"format":15,"indent":13,"type":301,"version":18,"colWidths":930},[806,826,850,870,890,910],{"children":807,"direction":27,"format":15,"indent":13,"type":219,"version":18},[808,814,820],{"children":809,"direction":27,"format":15,"indent":13,"type":212,"version":18,"backgroundColor":27,"colSpan":18,"headerState":18,"rowSpan":18},[810],{"children":811,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[812],{"detail":13,"format":13,"mode":14,"style":15,"text":813,"type":17,"version":18}," Dimension ",{"children":815,"direction":27,"format":15,"indent":13,"type":212,"version":18,"backgroundColor":27,"colSpan":18,"headerState":18,"rowSpan":18},[816],{"children":817,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[818],{"detail":13,"format":13,"mode":14,"style":15,"text":819,"type":17,"version":18}," Fallback Page 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Tutorial","product-tutorial","2026-04-27T08:36:57.194Z","2026-04-22T03:32:28.956Z","2026-05-11T10:06:03.423Z","2026-05-11T07:39:50.172Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>The most underrated asset in ad campaigns is the \u003Cstrong>returning user\u003C/strong>. When a user who didn't convert the first time comes back, what you show them next is what determines the ceiling of your second-pass conversion rate. Show them the same page they already saw, and you're treating them like a brand-new visitor — they'll likely leave again.\u003C/p>\u003Cp>DeepClick adds a layer on top of the \u003Cstrong>Fallback Page\u003C/strong>: the \u003Cstrong>Exclusive Page\u003C/strong>. It doesn't replace the Fallback Page or compete with it for traffic — instead, it \u003Cstrong>only triggers for returning users who match a rule you've set\u003C/strong>. When a user's visits / reflow displays / reflow clicks exceed your threshold, the next time they reflow, they see a page you've designed specifically for returning users.\u003C/p>\u003Cblockquote>⚡ \u003Cstrong>TL;DR\u003C/strong>: The Fallback Page handles \u003Cstrong>all reflow traffic\u003C/strong>. The Exclusive Page only targets \u003Cstrong>returning users who match a rule\u003C/strong> — under one ReflowLink, different returning users can see different content.\u003C/blockquote>\u003Cblockquote>Want to know how to configure it in the DeepClick Platform backend? See \u003Ca href=\"/resources/blog/exclusive-page-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">Exclusive Page Setup Guide: Rule-Matched, Direct to a Dedicated Landing Page\u003C/a>.\u003C/blockquote>\u003Chr />\u003Ch2>1. What is an Exclusive Page\u003C/h2>\u003Cp>Think of it as a \u003Cstrong>finer layer on top of the Fallback Page\u003C/strong>: you configure rules on the DeepClick Platform, and the system decides whether each reflow comes from a "returning user." If yes, the Exclusive Page is shown; if no, the default Fallback Page is shown.\u003C/p>\u003Cp>The complete flow:\u003C/p>\u003Cp>```\u003Cbr />Trigger Action                       Page User Sees\u003Cbr />──────────────────                   ──────────────────────\u003Cbr />First click on the ad           →    First-hop landing page\u003C/p>\u003Cp>Reflow (rule NOT matched)       →    Fallback Page\u003C/p>\u003Cp>Reflow (rule matched)           →    Exclusive Page\u003Cbr />```\u003C/p>\u003Cp>Key differences from the Fallback Page:\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Dimension \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Fallback Page \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Exclusive Page \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Trigger \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Any reflow \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Reflow \u003Cstrong>AND rule matched\u003C/strong> (visits / reflow displays / reflow clicks exceed threshold) \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Audience \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> All reflow traffic \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Returning users with N+ reflows \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Format \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 4 templates (TT-Style Feed / Clean Video Stream / Meta Feed / Plain Single-Page) \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Single full-page background image + optional floating button \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Redirect \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Link URL / Custom Address / Other Product \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Custom URL / Products (from Product Library) \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Configured in \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> ReflowLink editor → Fallback Page Setup \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> ReflowLink editor → Exclusive Page Settings \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>Stacked together, your reflow traffic is split into "returning user" vs. "everyone else": returning users get the Exclusive Page, everyone else gets the Fallback Page.\u003C/p>\u003Chr />\u003Ch2>2. When Does a User See the Exclusive Page\u003C/h2>\u003Cp>The Exclusive Page \u003Cstrong>only triggers for users who have already reflowed multiple times\u003C/strong> — first-time visitors will never see it. The full evaluation logic:\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >The user clicks the ad for the first time → browser navigates to the first-hop landing page\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >From this moment, the system tracks every action this user takes on this ReflowLink: visit count, reflow display count, reflow click count\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >When one of these counts exceeds your threshold (e.g., "visits exceeded 3 times"), the user is identified as a "returning user"\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >The next time this returning user reflows (Return / Re-enter), DeepClick \u003Cstrong>swaps the Fallback Page out for the Exclusive Page\u003C/strong>\u003C/li>\u003C/ol>\u003Cp>In other words, \u003Cstrong>reflows 1 through N go to the Fallback Page\u003C/strong>, and starting at reflow N+1 traffic goes to the Exclusive Page. You define N in the backend.\u003C/p>\n        \u003Cimg\n          alt=\"Exclusive Page trigger flow: Return + Re-enter, Fallback Page is swapped for Exclusive Page once the rule matches\"\n          height=\"1620\"\n          src=\"https://cms-r2.deepclick.com/flow-diagram-aa7a45193c69.png\"\n          width=\"2400\"\n        />\n      \u003Chr />\u003Ch2>3. The Three Dimensions of the Rule\u003C/h2>\u003Cp>The Exclusive Page rule is a single sentence:\u003C/p>\u003Cblockquote>\u003Cstrong>When users [event] exceed [N times], directly enter [Exclusive Page]\u003C/strong>\u003C/blockquote>\u003Cp>You fill in the three slots.\u003C/p>\u003Ch3>Event (3 options)\u003C/h3>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Event \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> What counts as 1 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Visits\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Each time the user opens the ReflowLink — broadest definition of "returning user" \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Reflow Display\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> The user actually saw the Fallback Page (i.e., a reflow was triggered) — more precise than Visits \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Reflow Click\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> The user actually clicked on the Fallback Page — strictest definition (already showing conversion intent) \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>The three events go from loose to strict, covering the spectrum from "user has been here before" to "user has shown active interest."\u003C/p>\u003Ch3>Times (1-10)\u003C/h3>\u003Cp>Threshold from 1 to 10. The higher the threshold, the stricter the trigger condition — fewer users match, but the matched users are higher quality.\u003C/p>\u003Ch3>The Exclusive Page\u003C/h3>\u003Cp>Pick one of the Exclusive Pages you've already created. When the rule matches, this page replaces the Fallback Page.\u003C/p>\u003Chr />\u003Ch2>4. What an Exclusive Page Looks Like\u003C/h2>\u003Cp>The Exclusive Page works differently from the Fallback Page's "4 templates" system — it's simpler: \u003Cstrong>a full background image + an optional floating button\u003C/strong>.\u003C/p>\u003Cp>\u003Cstrong>Landing Page Background\u003C/strong>\u003C/p>\u003Cp>The entire visual is yours to design — product hero shots, campaign posters, lottery wheels, new-user reward pages, anything that can communicate value in a single image. Supports jpg / jpeg / png / gif / apng / webp.\u003C/p>\u003Cp>\u003Cstrong>Floating Button (optional)\u003C/strong>\u003C/p>\u003Cp>Toggle it on, and a floating button overlays the background. Configurable separately:\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Button Text\u003C/strong>: free-form\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Button Fill\u003C/strong>: solid color or gradient (Linear Gradient with adjustable start/end colors)\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>Button Redirect Address\u003C/strong>: pick from "Custom URL" or "Products"\u003C/li>\u003C/ul>\u003Cblockquote>💡 No template constraints — meaning you can design the entire page around what works for this returning-user segment: campaigns, limited offers, repurchase rewards, exclusive recommendations. Whatever resonates with this group, you build for it.\u003C/blockquote>\u003Chr />\u003Ch2>5. Two Redirect Types\u003C/h2>\u003Cp>Clicks on the Exclusive Page (clicking the floating button, or anywhere on the page if there's no button) can navigate to two types of destinations:\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Type \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> What it means \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Custom URL\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Navigate to any external URL — most flexible. Campaign pages, product details, deeplinks \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Products\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Pick a product you've maintained in the DeepClick Product Library — navigates to that product's standard conversion path (mobile app install / web page / etc.) \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>The advantage of going through Products is you don't have to re-enter URLs and install info every time — your app is already in the Product Library, and the Exclusive Page just attaches to it.\u003C/p>\u003Chr />\u003Ch2>6. When to Use an Exclusive Page\u003C/h2>\u003Cp>Not every product needs an Exclusive Page. Three scenarios where it pays off most:\u003C/p>\u003Cp>\u003Cstrong>1. Repurchase-driven products\u003C/strong>: e-commerce, subscriptions, consumable apps. When returning users come back, show them "repurchase offer / VIP upgrade / exclusive reward" pages — a much shorter conversion path than the first-time visitor's "product introduction" page.\u003C/p>\u003Cp>\u003Cstrong>2. High-decision-cost products\u003C/strong>: finance, education, SaaS. New users hesitate, returning users already understand the product → the Exclusive Page can directly show "open account / upgrade now" CTAs, skipping the explanation phase.\u003C/p>\u003Cp>\u003Cstrong>3. Multi-product portfolios\u003C/strong>: one ReflowLink, multiple products behind it. The Exclusive Page can point to \u003Cstrong>a different product than the first-hop page\u003C/strong> — push product A on first impression, switch to product B on reflow for cross-selling.\u003C/p>\u003Chr />\u003Ch2>7. Next: Configure It\u003C/h2>\u003Cp>Now that you know what the Exclusive Page is, when it triggers, and how rules work — the next step is to configure it in the DeepClick Platform.\u003C/p>\u003Cp>See \u003Ca href=\"/resources/blog/exclusive-page-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">Exclusive Page Setup Guide: Rule-Matched, Direct to a Dedicated Landing Page\u003C/a>, 9 steps to walk through creating the page + mounting it on a ReflowLink + configuring the rule.\u003C/p>\u003C/div>","https://deepclick.com/resources/blog/exclusive-page-overview",{"detail":13,"format":13,"mode":14,"style":15,"text":132,"type":17,"version":18},{"type":134,"version":18},{"children":1753,"direction":27,"format":15,"indent":13,"type":139,"version":18,"tag":140},[1754],{"detail":13,"format":13,"mode":14,"style":15,"text":138,"type":17,"version":18},{"children":1756,"direction":27,"format":15,"indent":13,"type":139,"version":18,"tag":145},[1757],{"detail":13,"format":13,"mode":14,"style":15,"text":144,"type":17,"version":18},{"children":1759,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[1760,1761,1762,1763,1764],{"detail":13,"format":13,"mode":14,"style":15,"text":149,"type":17,"version":18},{"detail":13,"format":18,"mode":14,"style":15,"text":151,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":153,"type":17,"version":18},{"detail":13,"format":18,"mode":14,"style":15,"text":74,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":156,"type":17,"version":18},{"type":158,"version":47,"format":15,"id":159,"fields":1766,"relationTo":161,"value":1767},{},{"id":162,"alt":1768,"updatedAt":1769,"createdAt":1769,"url":1770,"thumbnailURL":27,"filename":1771,"mimeType":984,"filesize":1772,"width":1773,"height":1774},"DeepClick 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class=\"payload-richtext\">\u003Cp>The Exclusive Page is the layer DeepClick adds on top of the Fallback Page — using rules to identify returning users and show them a different page from new users. The configuration process splits in two: \u003Cstrong>first create an Exclusive Page\u003C/strong>, then \u003Cstrong>mount it on a ReflowLink and set the rule\u003C/strong> in the link editor. 9 steps end to end.\u003C/p>\u003Cblockquote>⚡ \u003Cstrong>TL;DR\u003C/strong>: 5 steps to create an Exclusive Page + 4 steps to set the rule in the ReflowLink. Once the rule is in place, qualifying returning users skip the Fallback Page on reflow and go straight to this dedicated page.\u003C/blockquote>\u003Cblockquote>Not yet familiar with what an Exclusive Page does? See \u003Ca href=\"/resources/blog/exclusive-page-overview\" rel=\"noopener noreferrer\" target=\"_blank\">Exclusive Page: Send Returning Users Straight to a Dedicated Landing Page\u003C/a>.\u003C/blockquote>\u003Chr />\u003Ch2>Part 1: Create an Exclusive Page\u003C/h2>\u003Ch3>Step 1: Open the Exclusive Page Module\u003C/h3>\u003Cp>Log in to DeepClick Platform. In the left sidebar under "\u003Cstrong>Functions\u003C/strong>" group, click "\u003Cstrong>Exclusive Page\u003C/strong>."\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick Platform sidebar: Exclusive Page entry under Functions group \"\n          height=\"1460\"\n          src=\"https://cms-r2.deepclick.com/image-0ce86d5c33fb.png?w=1200&q=85\"\n          width=\"2940\"\n        />\n      \u003Cp>You'll land on the Exclusive Page \u003Cstrong>list view\u003C/strong> — every Exclusive Page created under this account lives here.\u003C/p>\u003Ch3>Step 2: Browse the List, Understand the Key Fields\u003C/h3>\u003Cp>The list page header shows two stat cards:\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Returning Visits\u003C/strong>: total reflow visits accumulated across all this account's Exclusive Pages\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Returning Clicks\u003C/strong>: total reflow clicks accumulated\u003C/li>\u003C/ul>\u003Cp>The table below has 5 columns:\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Column \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Content \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Preview Image\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Thumbnail of the landing page background \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Landing page information\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Page name + Page ID + creation timestamp \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Conversion Goal\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> The redirect type for this Exclusive Page: "Mobile App" (from Products) or "Custom URL" \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Statistics\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Per-page Returning Visits / Returning Clicks / Existing CTR \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Action\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Edit / Preview \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\n        \u003Cimg\n          alt=\"exclusive Page list view: 5 columns with stat cards on top\"\n          height=\"1134\"\n          src=\"https://cms-r2.deepclick.com/image-7ea6503debd5.png?w=1200&q=85\"\n          width=\"2424\"\n        />\n      \u003Ch3>Step 3: New Exclusive Page → Set Creative Content\u003C/h3>\u003Cp>Click "\u003Cstrong>+ Add Exclusive Page\u003C/strong>" in the top-left of the list page. The "\u003Cstrong>Exclusive Page Settings\u003C/strong>" editor opens. Two columns: live preview on the left, creative content form on the right.\u003C/p>\u003Cp>The right form has three blocks:\u003C/p>\u003Cp>\u003Cstrong>① Landing Page Name (required)\u003C/strong>\u003C/p>\u003Cp>Internal label only — never shown to end users. Use "audience + purpose" naming, e.g., "Returning – Repurchase Offer" or "Tier 1 – Big Prize Wheel."\u003C/p>\u003Cp>\u003Cstrong>② Landing Page Background (required)\u003C/strong>\u003C/p>\u003Cp>Supports jpg / jpeg / png / gif / apng / webp. The hint reads: "Please do not upload images with a resolution width of less than 375" — for mobile clarity, aim for a width of at least 750.\u003C/p>\u003Cp>\u003Cstrong>③ Install Floating Button (optional toggle)\u003C/strong>\u003C/p>\u003Cp>Off by default. Toggle on to expand three configurations:\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Button Text\u003C/strong>: button copy, e.g., "Download Now" / "Claim Reward" / "View Now"\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Button Fill\u003C/strong>: pick "Solid Color" or "Gradient"\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >Solid Color: hex value + opacity\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >Gradient: "Linear Gradient" + start/end colors + angle\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>Button Redirect Address\u003C/strong>: where the click goes — see Step 4\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"New Exclusive Page editor: creative content panel with name, background, install floating button\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-83c47465eea6.png?w=1200&q=85\"\n          width=\"2940\"\n        />\n      \u003Ch3>Step 4: Choose the Button Redirect Address\u003C/h3>\u003Cp>Two options:\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Type \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Best for \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Custom URL\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Navigate to any external URL (campaign page, product details, deeplink) — most flexible \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Products\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Pick a product from the Product Library — navigates to its standard conversion path (App install / Web page) \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>When you pick "Custom URL," the "Target Page URL" textbox appears — paste the full URL (with \u003Ccode>https://\u003C/code>).\u003C/p>\u003Cp>When you pick "Products," the "Select Product" dropdown shows the products you have in your Product Library; pick one.\u003C/p>\n        \u003Cimg\n          alt=\"Button Redirect Address: Custom URL vs Products dropdown\"\n          height=\"478\"\n          src=\"https://cms-r2.deepclick.com/image-54513633649f.png?w=1200&q=85\"\n          width=\"1422\"\n        />\n      \u003Ch3>Step 5: Publish\u003C/h3>\u003Cp>Once everything's filled in, click "\u003Cstrong>Publish\u003C/strong>" in the bottom-right of the editor (the "\u003Cstrong>Exit\u003C/strong>" button on the left discards changes).\u003C/p>\u003Cp>After publishing, you're back on the Exclusive Page list and your newly created page is at the top. At this point the page is \u003Cstrong>just created — not live yet\u003C/strong>. To take effect, you need to mount it on a ReflowLink and configure the rule.\u003C/p>\u003Chr />\u003Ch2>Part 2: Mount the Page + Configure the Rule on a ReflowLink\u003C/h2>\u003Cp>The Exclusive Page's rule-driven trigger is configured \u003Cstrong>inside the ReflowLink editor\u003C/strong> — and that's the key difference from the Fallback Page: a Fallback Page goes live as soon as it's mounted, but an Exclusive Page requires "mount + rule match" to activate.\u003C/p>\u003Ch3>Step 6: Open the ReflowLink Editor\u003C/h3>\u003Cp>Go to "\u003Cstrong>Promotions → Reflow Links\u003C/strong>." Find the link you want to attach the Exclusive Page to and click "\u003Cstrong>Edit\u003C/strong>."\u003C/p>\u003Cp>If you don't have any ReflowLinks yet, click "\u003Cstrong>Create a new reflow link\u003C/strong>" and walk through the new-link wizard first.\u003C/p>\u003Ch3>Step 7: Switch to the "Exclusive Page Settings" Tab\u003C/h3>\u003Cp>In the editor, the left sidebar has 5 tabs:\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >Campaign Setup\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Exclusive Page Settings\u003C/strong> ← you're going here\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >Fallback Page Setup\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >Claim Resolution Setting\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >Basic Information\u003C/li>\u003C/ol>\u003Cp>Click "\u003Cstrong>Exclusive Page Settings\u003C/strong>" to switch.\u003C/p>\u003Cblockquote>💡 \u003Cstrong>Don't see the "Exclusive Page Settings" tab?\u003C/strong>This tab only appears once the link has filled in "Campaign Setup" (Product Type / Product / Media / Domain / Region). For a brand-new link, fill out the first tab "Campaign Setup" first — "Exclusive Page Settings" will then appear as the second tab.\u003C/blockquote>\n        \u003Cimg\n          alt=\"ReflowLink editor: 5 tabs with Exclusive Page Settings highlighted as the second\"\n          height=\"716\"\n          src=\"https://cms-r2.deepclick.com/image-50d3a20d5907.png?w=1200&q=85\"\n          width=\"2282\"\n        />\n      \u003Ch3>Step 8: Toggle On, See Returning Visitor Traffic Tiers\u003C/h3>\u003Cp>The Exclusive Page Settings section has a \u003Cstrong>master toggle\u003C/strong> at the top, with the subhead: "\u003Cstrong>Set a dedicated page for returning users to boost conversions\u003C/strong>." The rule configuration area only expands once this toggle is on.\u003C/p>\n        \u003Cimg\n          alt=\"Rule configuration: event + times + page dropdowns with "Create a exclusive page for existing users" link at the bottom\"\n          height=\"464\"\n          src=\"https://cms-r2.deepclick.com/image-363f55ecfb50.png?w=1200&q=85\"\n          width=\"2244\"\n        />\n      \u003Ch3>Step 9: Fill in the Rule — Event + Times + Page\u003C/h3>\u003Cp>Once the toggle is on, the rule area expands as a single sentence:\u003C/p>\u003Cblockquote>\u003Cstrong>When users [event] exceed [times], directly enters [page]\u003C/strong>\u003C/blockquote>\u003Cp>Fill in the three blanks:\u003C/p>\u003Cp>\u003Cstrong>① Event\u003C/strong> (dropdown, pick 1 of 3)\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Event \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Counts as 1 when \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Visits\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> The user opens the ReflowLink \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Reflow Display\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> The user actually saw the Fallback Page \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Reflow Click\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> The user actually clicked on the Fallback Page \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>\u003Cstrong>② Times\u003C/strong> (dropdown, 1-10)\u003C/p>\u003Cp>The higher the threshold, the stricter the condition — higher quality returning users, less traffic. \u003C/p>\u003Cp>\u003Cstrong>③ Page\u003C/strong> (dropdown, pick from existing Exclusive Pages)\u003C/p>\u003Cp>The dropdown lists every Exclusive Page published under this account, each with a thumbnail, name, page ID, and conversion goal type (Mobile App / Custom URL). If there's nothing to pick, the bottom of the dropdown has a "\u003Cstrong>Create a exclusive page for existing users\u003C/strong>" link that takes you back to the Exclusive Page creation flow (Part 1, Step 3).\u003C/p>\u003Cp>Once filled in, click "\u003Cstrong>Publish\u003C/strong>" (or "\u003Cstrong>Save\u003C/strong>" for an already-live link) at the bottom-right of the ReflowLink editor. The rule \u003Cstrong>takes effect immediately\u003C/strong> — the next returning user who matches it sees your Exclusive Page instead of the Fallback Page.\u003C/p>\u003Chr />\u003Ch2>Configuration Done\u003C/h2>\u003Cp>After these 9 steps, the entire Exclusive Page flow is live. The next time a qualifying returning user reflows on this link, DeepClick automatically swaps the Fallback Page out for the Exclusive Page.\u003C/p>\u003Cp>Back on the "Exclusive Page" list, the "Statistics" column for each page starts accumulating: Returning Visits, Returning Clicks, Existing CTR. From there, the operations work is reading those numbers and deciding whether to adjust the threshold, swap creatives, or add new Exclusive Pages.\u003C/p>\u003Cp>If you have questions, you can reach a Customer Success Manager via the contact entry on DeepClick Platform.\u003C/p>\u003Chr />\u003Cblockquote>Still exploring what an Exclusive Page can do? See \u003Ca href=\"/resources/blog/exclusive-page-overview\" rel=\"noopener noreferrer\" target=\"_blank\">Exclusive Page: Send Returning Users Straight to a Dedicated Landing Page\u003C/a>.\u003C/blockquote>\u003C/div>",{"en":750,"zh-CN":750},1778751548895]