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The Three Dimensions of the Rule",{"children":385,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[386],{"detail":13,"format":13,"mode":14,"style":15,"text":387,"type":17,"version":18},"The Exclusive Page rule is a single sentence:",{"children":389,"direction":23,"format":15,"indent":13,"type":57,"version":18},[390],{"detail":13,"format":18,"mode":14,"style":15,"text":391,"type":17,"version":18},"When users [event] exceed [N times], directly enter [Exclusive Page]",{"children":393,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[394],{"detail":13,"format":13,"mode":14,"style":15,"text":395,"type":17,"version":18},"You fill in the three slots.",{"children":397,"direction":23,"format":15,"indent":13,"type":150,"version":18,"tag":400},[398],{"detail":13,"format":13,"mode":14,"style":15,"text":399,"type":17,"version":18},"Event (3 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",{"children":418,"direction":23,"format":15,"indent":13,"type":215,"version":18},[419,428],{"children":420,"direction":23,"format":15,"indent":13,"type":202,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[421],{"children":422,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[423,425,427],{"detail":13,"format":13,"mode":14,"style":15,"text":424,"type":17,"version":18}," ",{"detail":13,"format":18,"mode":14,"style":15,"text":426,"type":17,"version":18},"Visits",{"detail":13,"format":13,"mode":14,"style":15,"text":424,"type":17,"version":18},{"children":429,"direction":23,"format":15,"indent":13,"type":202,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[430],{"children":431,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[432],{"detail":13,"format":13,"mode":14,"style":15,"text":433,"type":17,"version":18}," Each time the user opens the ReflowLink — broadest definition of \"returning user\" ",{"children":435,"direction":23,"format":15,"indent":13,"type":215,"version":18},[436,444],{"children":437,"direction":23,"format":15,"indent":13,"type":202,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[438],{"children":439,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[440,441,443],{"detail":13,"format":13,"mode":14,"style":15,"text":424,"type":17,"version":18},{"detail":13,"format":18,"mode":14,"style":15,"text":442,"type":17,"version":18},"Reflow Display",{"detail":13,"format":13,"mode":14,"style":15,"text":424,"type":17,"version":18},{"children":445,"direction":23,"format":15,"indent":13,"type":202,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[446],{"children":447,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[448],{"detail":13,"format":13,"mode":14,"style":15,"text":449,"type":17,"version":18}," The user actually saw the Fallback Page (i.e., a reflow was triggered) — more precise than Visits ",{"children":451,"direction":23,"format":15,"indent":13,"type":215,"version":18},[452,460],{"children":453,"direction":23,"format":15,"indent":13,"type":202,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[454],{"children":455,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[456,457,459],{"detail":13,"format":13,"mode":14,"style":15,"text":424,"type":17,"version":18},{"detail":13,"format":18,"mode":14,"style":15,"text":458,"type":17,"version":18},"Reflow Click",{"detail":13,"format":13,"mode":14,"style":15,"text":424,"type":17,"version":18},{"children":461,"direction":23,"format":15,"indent":13,"type":202,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[462],{"children":463,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[464],{"detail":13,"format":13,"mode":14,"style":15,"text":465,"type":17,"version":18}," The user actually clicked on the Fallback Page — strictest definition (already showing conversion intent) ",[322,322],{"children":468,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[469],{"detail":13,"format":13,"mode":14,"style":15,"text":470,"type":17,"version":18},"The three events go from loose to strict, covering the spectrum from \"user has been here before\" to \"user has shown active interest.\"",{"children":472,"direction":23,"format":15,"indent":13,"type":150,"version":18,"tag":400},[473],{"detail":13,"format":13,"mode":14,"style":15,"text":474,"type":17,"version":18},"Times (1-10)",{"children":476,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[477],{"detail":13,"format":13,"mode":14,"style":15,"text":478,"type":17,"version":18},"Threshold from 1 to 10. The higher the threshold, the stricter the trigger condition — fewer users match, but the matched users are higher quality.",{"children":480,"direction":23,"format":15,"indent":13,"type":150,"version":18,"tag":400},[481],{"detail":13,"format":13,"mode":14,"style":15,"text":482,"type":17,"version":18},"The Exclusive Page",{"children":484,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[485],{"detail":13,"format":13,"mode":14,"style":15,"text":486,"type":17,"version":18},"Pick one of the Exclusive Pages you've already created. When the rule matches, this page replaces the Fallback Page.",{"type":145,"version":18},{"children":489,"direction":23,"format":15,"indent":13,"type":150,"version":18,"tag":151},[490],{"detail":13,"format":13,"mode":14,"style":15,"text":491,"type":17,"version":18},"4. What an Exclusive Page Looks Like",{"children":493,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[494,496,498],{"detail":13,"format":13,"mode":14,"style":15,"text":495,"type":17,"version":18},"The Exclusive Page works differently from the Fallback Page's \"4 templates\" system — it's simpler: ",{"detail":13,"format":18,"mode":14,"style":15,"text":497,"type":17,"version":18},"a full background image + an optional floating button",{"detail":13,"format":13,"mode":14,"style":15,"text":143,"type":17,"version":18},{"children":500,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[501],{"detail":13,"format":18,"mode":14,"style":15,"text":502,"type":17,"version":18},"Landing Page Background",{"children":504,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[505],{"detail":13,"format":13,"mode":14,"style":15,"text":506,"type":17,"version":18},"The entire visual is yours to design — product hero shots, campaign posters, lottery wheels, new-user reward pages, anything that can communicate value in a single image. Supports jpg / jpeg / png / gif / apng / webp.",{"children":508,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[509],{"detail":13,"format":18,"mode":14,"style":15,"text":510,"type":17,"version":18},"Floating Button (optional)",{"children":512,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[513],{"detail":13,"format":13,"mode":14,"style":15,"text":514,"type":17,"version":18},"Toggle it on, and a floating button overlays the background. Configurable separately:",{"children":516,"direction":23,"format":15,"indent":13,"type":363,"version":18,"textFormat":18,"listType":535,"start":18,"tag":536},[517,523,529],{"children":518,"direction":23,"format":15,"indent":13,"type":346,"version":18,"value":18},[519,521],{"detail":13,"format":18,"mode":14,"style":15,"text":520,"type":17,"version":18},"Button Text",{"detail":13,"format":13,"mode":14,"style":15,"text":522,"type":17,"version":18},": free-form",{"children":524,"direction":23,"format":15,"indent":13,"type":346,"version":18,"value":351},[525,527],{"detail":13,"format":18,"mode":14,"style":15,"text":526,"type":17,"version":18},"Button Fill",{"detail":13,"format":13,"mode":14,"style":15,"text":528,"type":17,"version":18},": solid color or gradient (Linear Gradient with adjustable start/end colors)",{"children":530,"direction":23,"format":15,"indent":13,"type":346,"version":18,"value":67},[531,533],{"detail":13,"format":18,"mode":14,"style":15,"text":532,"type":17,"version":18},"Button Redirect Address",{"detail":13,"format":13,"mode":14,"style":15,"text":534,"type":17,"version":18},": pick from \"Custom URL\" or \"Products\"","bullet","ul",{"children":538,"direction":23,"format":15,"indent":13,"type":57,"version":18},[539],{"detail":13,"format":13,"mode":14,"style":15,"text":540,"type":17,"version":18},"💡 No template constraints — meaning you can design the entire page around what works for this returning-user segment: campaigns, limited offers, repurchase rewards, exclusive recommendations. Whatever resonates with this group, you build for it.",{"type":145,"version":18},{"children":543,"direction":23,"format":15,"indent":13,"type":150,"version":18,"tag":151},[544],{"detail":13,"format":13,"mode":14,"style":15,"text":545,"type":17,"version":18},"5. Two Redirect Types",{"children":547,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[548],{"detail":13,"format":13,"mode":14,"style":15,"text":549,"type":17,"version":18},"Clicks on the Exclusive Page (clicking the floating button, or anywhere on the page if there's no button) can navigate to two types of destinations:",{"children":551,"direction":23,"format":15,"indent":13,"type":320,"version":18,"colWidths":598},[552,566,582],{"children":553,"direction":23,"format":15,"indent":13,"type":215,"version":18},[554,560],{"children":555,"direction":23,"format":15,"indent":13,"type":202,"version":18,"backgroundColor":23,"colSpan":18,"headerState":18,"rowSpan":18},[556],{"children":557,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[558],{"detail":13,"format":13,"mode":14,"style":15,"text":559,"type":17,"version":18}," Type ",{"children":561,"direction":23,"format":15,"indent":13,"type":202,"version":18,"backgroundColor":23,"colSpan":18,"headerState":18,"rowSpan":18},[562],{"children":563,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[564],{"detail":13,"format":13,"mode":14,"style":15,"text":565,"type":17,"version":18}," What it means ",{"children":567,"direction":23,"format":15,"indent":13,"type":215,"version":18},[568,576],{"children":569,"direction":23,"format":15,"indent":13,"type":202,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[570],{"children":571,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[572,573,575],{"detail":13,"format":13,"mode":14,"style":15,"text":424,"type":17,"version":18},{"detail":13,"format":18,"mode":14,"style":15,"text":574,"type":17,"version":18},"Custom URL",{"detail":13,"format":13,"mode":14,"style":15,"text":424,"type":17,"version":18},{"children":577,"direction":23,"format":15,"indent":13,"type":202,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[578],{"children":579,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[580],{"detail":13,"format":13,"mode":14,"style":15,"text":581,"type":17,"version":18}," Navigate to any external URL — most flexible. Campaign pages, product details, deeplinks ",{"children":583,"direction":23,"format":15,"indent":13,"type":215,"version":18},[584,592],{"children":585,"direction":23,"format":15,"indent":13,"type":202,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[586],{"children":587,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[588,589,591],{"detail":13,"format":13,"mode":14,"style":15,"text":424,"type":17,"version":18},{"detail":13,"format":18,"mode":14,"style":15,"text":590,"type":17,"version":18},"Products",{"detail":13,"format":13,"mode":14,"style":15,"text":424,"type":17,"version":18},{"children":593,"direction":23,"format":15,"indent":13,"type":202,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[594],{"children":595,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[596],{"detail":13,"format":13,"mode":14,"style":15,"text":597,"type":17,"version":18}," Pick a product you've maintained in the DeepClick Product Library — navigates to that product's standard conversion path (mobile app install / web page / etc.) ",[322,322],{"children":600,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[601],{"detail":13,"format":13,"mode":14,"style":15,"text":602,"type":17,"version":18},"The advantage of going through Products is you don't have to re-enter URLs and install info every time — your app is already in the Product Library, and the Exclusive Page just attaches to it.",{"type":145,"version":18},{"children":605,"direction":23,"format":15,"indent":13,"type":150,"version":18,"tag":151},[606],{"detail":13,"format":13,"mode":14,"style":15,"text":607,"type":17,"version":18},"6. When to Use an Exclusive Page",{"children":609,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[610],{"detail":13,"format":13,"mode":14,"style":15,"text":611,"type":17,"version":18},"Not every product needs an Exclusive Page. Three scenarios where it pays off most:",{"children":613,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[614,616],{"detail":13,"format":18,"mode":14,"style":15,"text":615,"type":17,"version":18},"1. Repurchase-driven products",{"detail":13,"format":13,"mode":14,"style":15,"text":617,"type":17,"version":18},": e-commerce, subscriptions, consumable apps. When returning users come back, show them \"repurchase offer / VIP upgrade / exclusive reward\" pages — a much shorter conversion path than the first-time visitor's \"product introduction\" page.",{"children":619,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[620,622],{"detail":13,"format":18,"mode":14,"style":15,"text":621,"type":17,"version":18},"2. High-decision-cost products",{"detail":13,"format":13,"mode":14,"style":15,"text":623,"type":17,"version":18},": finance, education, SaaS. New users hesitate, returning users already understand the product → the Exclusive Page can directly show \"open account / upgrade now\" CTAs, skipping the explanation phase.",{"children":625,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[626,628,630,632],{"detail":13,"format":18,"mode":14,"style":15,"text":627,"type":17,"version":18},"3. Multi-product portfolios",{"detail":13,"format":13,"mode":14,"style":15,"text":629,"type":17,"version":18},": one ReflowLink, multiple products behind it. The Exclusive Page can point to ",{"detail":13,"format":18,"mode":14,"style":15,"text":631,"type":17,"version":18},"a different product than the first-hop page",{"detail":13,"format":13,"mode":14,"style":15,"text":633,"type":17,"version":18}," — push product A on first impression, switch to product B on reflow for cross-selling.",{"type":145,"version":18},{"children":636,"direction":23,"format":15,"indent":13,"type":150,"version":18,"tag":151},[637],{"detail":13,"format":13,"mode":14,"style":15,"text":638,"type":17,"version":18},"7. Next: Configure It",{"children":640,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[641],{"detail":13,"format":13,"mode":14,"style":15,"text":642,"type":17,"version":18},"Now that you know what the Exclusive Page is, when it triggers, and how rules work — the next step is to configure it in the DeepClick Platform.",{"children":644,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[645,647,653],{"detail":13,"format":13,"mode":14,"style":15,"text":646,"type":17,"version":18},"See ",{"children":648,"direction":23,"format":15,"indent":13,"type":66,"version":67,"fields":650,"id":652},[649],{"detail":13,"format":13,"mode":14,"style":15,"text":65,"type":17,"version":18},{"doc":651,"newTab":139,"linkType":140},{"label":65,"relationTo":70,"value":72},"6a0187f69fb42900c83669a1",{"detail":13,"format":13,"mode":14,"style":15,"text":654,"type":17,"version":18},", 9 steps to walk through creating the page + mounting it on a ReflowLink + configuring the rule.","root",190,{"title":5,"description":6,"image":656},"published","exclusive-page-overview","2026-05-08T12:00:00.000Z",false,"2026-05-11T10:06:03.423Z","2026-05-11T07:39:50.172Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>The most underrated asset in ad campaigns is the \u003Cstrong>returning user\u003C/strong>. When a user who didn't convert the first time comes back, what you show them next is what determines the ceiling of your second-pass conversion rate. Show them the same page they already saw, and you're treating them like a brand-new visitor — they'll likely leave again.\u003C/p>\u003Cp>DeepClick adds a layer on top of the \u003Cstrong>Fallback Page\u003C/strong>: the \u003Cstrong>Exclusive Page\u003C/strong>. It doesn't replace the Fallback Page or compete with it for traffic — instead, it \u003Cstrong>only triggers for returning users who match a rule you've set\u003C/strong>. When a user's visits / reflow displays / reflow clicks exceed your threshold, the next time they reflow, they see a page you've designed specifically for returning users.\u003C/p>\u003Cblockquote>⚡ \u003Cstrong>TL;DR\u003C/strong>: The Fallback Page handles \u003Cstrong>all reflow traffic\u003C/strong>. The Exclusive Page only targets \u003Cstrong>returning users who match a rule\u003C/strong> — under one ReflowLink, different returning users can see different content.\u003C/blockquote>\u003Cblockquote>Want to know how to configure it in the DeepClick Platform backend? See \u003Ca href=\"#\" rel=\"noopener noreferrer\" target=\"_blank\">Exclusive Page Setup Guide: Rule-Matched, Direct to a Dedicated Landing Page\u003C/a>.\u003C/blockquote>\u003Chr />\u003Ch2>1. What is an Exclusive Page\u003C/h2>\u003Cp>Think of it as a \u003Cstrong>finer layer on top of the Fallback Page\u003C/strong>: you configure rules on the DeepClick Platform, and the system decides whether each reflow comes from a "returning user." If yes, the Exclusive Page is shown; if no, the default Fallback Page is shown.\u003C/p>\u003Cp>The complete flow:\u003C/p>\u003Cp>```\u003Cbr />Trigger Action                       Page User Sees\u003Cbr />──────────────────                   ──────────────────────\u003Cbr />First click on the ad           →    First-hop landing page\u003C/p>\u003Cp>Reflow (rule NOT matched)       →    Fallback Page\u003C/p>\u003Cp>Reflow (rule matched)           →    Exclusive Page\u003Cbr />```\u003C/p>\u003Cp>Key differences from the Fallback Page:\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Dimension \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Fallback Page \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Exclusive Page \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Trigger \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Any reflow \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Reflow \u003Cstrong>AND rule matched\u003C/strong> (visits / reflow displays / reflow clicks exceed threshold) \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Audience \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> All reflow traffic \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Returning users with N+ reflows \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Format \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 4 templates (TT-Style Feed / Clean Video Stream / Meta Feed / Plain Single-Page) \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Single full-page background image + optional floating button \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Redirect \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Link URL / Custom Address / Other Product \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Custom URL / Products (from Product Library) \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Configured in \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> ReflowLink editor → Fallback Page Setup \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> ReflowLink editor → Exclusive Page Settings \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>Stacked together, your reflow traffic is split into "returning user" vs. "everyone else": returning users get the Exclusive Page, everyone else gets the Fallback Page.\u003C/p>\u003Chr />\u003Ch2>2. When Does a User See the Exclusive Page\u003C/h2>\u003Cp>The Exclusive Page \u003Cstrong>only triggers for users who have already reflowed multiple times\u003C/strong> — first-time visitors will never see it. The full evaluation logic:\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >The user clicks the ad for the first time → browser navigates to the first-hop landing page\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >From this moment, the system tracks every action this user takes on this ReflowLink: visit count, reflow display count, reflow click count\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >When one of these counts exceeds your threshold (e.g., "visits exceeded 3 times"), the user is identified as a "returning user"\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >The next time this returning user reflows (Return / Re-enter), DeepClick \u003Cstrong>swaps the Fallback Page out for the Exclusive Page\u003C/strong>\u003C/li>\u003C/ol>\u003Cp>In other words, \u003Cstrong>reflows 1 through N go to the Fallback Page\u003C/strong>, and starting at reflow N+1 traffic goes to the Exclusive Page. You define N in the backend.\u003C/p>\u003Chr />\u003Ch2>3. The Three Dimensions of the Rule\u003C/h2>\u003Cp>The Exclusive Page rule is a single sentence:\u003C/p>\u003Cblockquote>\u003Cstrong>When users [event] exceed [N times], directly enter [Exclusive Page]\u003C/strong>\u003C/blockquote>\u003Cp>You fill in the three slots.\u003C/p>\u003Ch3>Event (3 options)\u003C/h3>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Event \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> What counts as 1 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Visits\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Each time the user opens the ReflowLink — broadest definition of "returning user" \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Reflow Display\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> The user actually saw the Fallback Page (i.e., a reflow was triggered) — more precise than Visits \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Reflow Click\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> The user actually clicked on the Fallback Page — strictest definition (already showing conversion intent) \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>The three events go from loose to strict, covering the spectrum from "user has been here before" to "user has shown active interest."\u003C/p>\u003Ch3>Times (1-10)\u003C/h3>\u003Cp>Threshold from 1 to 10. The higher the threshold, the stricter the trigger condition — fewer users match, but the matched users are higher quality.\u003C/p>\u003Ch3>The Exclusive Page\u003C/h3>\u003Cp>Pick one of the Exclusive Pages you've already created. When the rule matches, this page replaces the Fallback Page.\u003C/p>\u003Chr />\u003Ch2>4. What an Exclusive Page Looks Like\u003C/h2>\u003Cp>The Exclusive Page works differently from the Fallback Page's "4 templates" system — it's simpler: \u003Cstrong>a full background image + an optional floating button\u003C/strong>.\u003C/p>\u003Cp>\u003Cstrong>Landing Page Background\u003C/strong>\u003C/p>\u003Cp>The entire visual is yours to design — product hero shots, campaign posters, lottery wheels, new-user reward pages, anything that can communicate value in a single image. Supports jpg / jpeg / png / gif / apng / webp.\u003C/p>\u003Cp>\u003Cstrong>Floating Button (optional)\u003C/strong>\u003C/p>\u003Cp>Toggle it on, and a floating button overlays the background. Configurable separately:\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Button Text\u003C/strong>: free-form\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Button Fill\u003C/strong>: solid color or gradient (Linear Gradient with adjustable start/end colors)\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>Button Redirect Address\u003C/strong>: pick from "Custom URL" or "Products"\u003C/li>\u003C/ul>\u003Cblockquote>💡 No template constraints — meaning you can design the entire page around what works for this returning-user segment: campaigns, limited offers, repurchase rewards, exclusive recommendations. Whatever resonates with this group, you build for it.\u003C/blockquote>\u003Chr />\u003Ch2>5. Two Redirect Types\u003C/h2>\u003Cp>Clicks on the Exclusive Page (clicking the floating button, or anywhere on the page if there's no button) can navigate to two types of destinations:\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Type \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> What it means \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Custom URL\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Navigate to any external URL — most flexible. Campaign pages, product details, deeplinks \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Products\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Pick a product you've maintained in the DeepClick Product Library — navigates to that product's standard conversion path (mobile app install / web page / etc.) \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>The advantage of going through Products is you don't have to re-enter URLs and install info every time — your app is already in the Product Library, and the Exclusive Page just attaches to it.\u003C/p>\u003Chr />\u003Ch2>6. When to Use an Exclusive Page\u003C/h2>\u003Cp>Not every product needs an Exclusive Page. Three scenarios where it pays off most:\u003C/p>\u003Cp>\u003Cstrong>1. Repurchase-driven products\u003C/strong>: e-commerce, subscriptions, consumable apps. When returning users come back, show them "repurchase offer / VIP upgrade / exclusive reward" pages — a much shorter conversion path than the first-time visitor's "product introduction" page.\u003C/p>\u003Cp>\u003Cstrong>2. High-decision-cost products\u003C/strong>: finance, education, SaaS. New users hesitate, returning users already understand the product → the Exclusive Page can directly show "open account / upgrade now" CTAs, skipping the explanation phase.\u003C/p>\u003Cp>\u003Cstrong>3. Multi-product portfolios\u003C/strong>: one ReflowLink, multiple products behind it. The Exclusive Page can point to \u003Cstrong>a different product than the first-hop page\u003C/strong> — push product A on first impression, switch to product B on reflow for cross-selling.\u003C/p>\u003Chr />\u003Ch2>7. Next: Configure It\u003C/h2>\u003Cp>Now that you know what the Exclusive Page is, when it triggers, and how rules work — the next step is to configure it in the DeepClick Platform.\u003C/p>\u003Cp>See \u003Ca href=\"#\" rel=\"noopener noreferrer\" target=\"_blank\">Exclusive Page Setup Guide: Rule-Matched, Direct to a Dedicated Landing Page\u003C/a>, 9 steps to walk through creating the page + mounting it on a ReflowLink + configuring the rule.\u003C/p>\u003C/div>","https://deepclick.com/resources/blog/exclusive-page-overview","6a0197b136111d00c82b20c6",{"detail":13,"format":13,"mode":14,"style":15,"text":143,"type":17,"version":18},{"type":145,"version":18},{"children":670,"direction":23,"format":15,"indent":13,"type":150,"version":18,"tag":151},[671],{"detail":13,"format":13,"mode":14,"style":15,"text":672,"type":17,"version":18},"Part 1: Create an Exclusive Page",{"children":674,"direction":23,"format":15,"indent":13,"type":150,"version":18,"tag":400},[675],{"detail":13,"format":13,"mode":14,"style":15,"text":676,"type":17,"version":18},"Step 1: Open the Exclusive Page Module",{"children":678,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[679,681,683,685,686],{"detail":13,"format":13,"mode":14,"style":15,"text":680,"type":17,"version":18},"Log in to DeepClick Platform. In the left sidebar under \"",{"detail":13,"format":18,"mode":14,"style":15,"text":682,"type":17,"version":18},"Functions",{"detail":13,"format":13,"mode":14,"style":15,"text":684,"type":17,"version":18},"\" group, click \"",{"detail":13,"format":18,"mode":14,"style":15,"text":34,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":687,"type":17,"version":18},".\"",{"type":375,"version":67,"format":15,"id":689,"fields":690,"relationTo":377,"value":691},"6a0198cdc5e60400e9ca340d",{},{"id":692,"alt":693,"updatedAt":694,"createdAt":694,"url":695,"thumbnailURL":23,"filename":696,"mimeType":697,"filesize":698,"width":699,"height":700},193,"DeepClick Platform sidebar: Exclusive Page entry under Functions group ","2026-05-11T08:52:27.686Z","https://cms-r2.deepclick.com/image-0ce86d5c33fb.png","image-0ce86d5c33fb.png","image/png",761079,2940,1460,{"children":702,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[703,705,707],{"detail":13,"format":13,"mode":14,"style":15,"text":704,"type":17,"version":18},"You'll land on the Exclusive Page ",{"detail":13,"format":18,"mode":14,"style":15,"text":706,"type":17,"version":18},"list view",{"detail":13,"format":13,"mode":14,"style":15,"text":708,"type":17,"version":18}," — every Exclusive Page created under this account lives here.",{"children":710,"direction":23,"format":15,"indent":13,"type":150,"version":18,"tag":400},[711],{"detail":13,"format":13,"mode":14,"style":15,"text":712,"type":17,"version":18},"Step 2: Browse the List, Understand the Key Fields",{"children":714,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[715],{"detail":13,"format":13,"mode":14,"style":15,"text":716,"type":17,"version":18},"The list page header shows two stat cards:",{"children":718,"direction":23,"format":15,"indent":13,"type":363,"version":18,"textFormat":18,"listType":535,"start":18,"tag":536},[719,725],{"children":720,"direction":23,"format":15,"indent":13,"type":346,"version":18,"value":18},[721,723],{"detail":13,"format":18,"mode":14,"style":15,"text":722,"type":17,"version":18},"Returning Visits",{"detail":13,"format":13,"mode":14,"style":15,"text":724,"type":17,"version":18},": total reflow visits accumulated across all this account's Exclusive Pages",{"children":726,"direction":23,"format":15,"indent":13,"type":346,"version":18,"value":351},[727,729],{"detail":13,"format":18,"mode":14,"style":15,"text":728,"type":17,"version":18},"Returning Clicks",{"detail":13,"format":13,"mode":14,"style":15,"text":730,"type":17,"version":18},": total reflow clicks accumulated",{"children":732,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[733],{"detail":13,"format":13,"mode":14,"style":15,"text":734,"type":17,"version":18},"The table below has 5 columns:",{"children":736,"direction":23,"format":15,"indent":13,"type":320,"version":18,"colWidths":831},[737,751,767,783,799,815],{"children":738,"direction":23,"format":15,"indent":13,"type":215,"version":18},[739,745],{"children":740,"direction":23,"format":15,"indent":13,"type":202,"version":18,"backgroundColor":23,"colSpan":18,"headerState":18,"rowSpan":18},[741],{"children":742,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[743],{"detail":13,"format":13,"mode":14,"style":15,"text":744,"type":17,"version":18}," Column ",{"children":746,"direction":23,"format":15,"indent":13,"type":202,"version":18,"backgroundColor":23,"colSpan":18,"headerState":18,"rowSpan":18},[747],{"children":748,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[749],{"detail":13,"format":13,"mode":14,"style":15,"text":750,"type":17,"version":18}," Content ",{"children":752,"direction":23,"format":15,"indent":13,"type":215,"version":18},[753,761],{"children":754,"direction":23,"format":15,"indent":13,"type":202,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[755],{"children":756,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[757,758,760],{"detail":13,"format":13,"mode":14,"style":15,"text":424,"type":17,"version":18},{"detail":13,"format":18,"mode":14,"style":15,"text":759,"type":17,"version":18},"Preview Image",{"detail":13,"format":13,"mode":14,"style":15,"text":424,"type":17,"version":18},{"children":762,"direction":23,"format":15,"indent":13,"type":202,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[763],{"children":764,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[765],{"detail":13,"format":13,"mode":14,"style":15,"text":766,"type":17,"version":18}," Thumbnail of the landing page background ",{"children":768,"direction":23,"format":15,"indent":13,"type":215,"version":18},[769,777],{"children":770,"direction":23,"format":15,"indent":13,"type":202,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[771],{"children":772,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[773,774,776],{"detail":13,"format":13,"mode":14,"style":15,"text":424,"type":17,"version":18},{"detail":13,"format":18,"mode":14,"style":15,"text":775,"type":17,"version":18},"Landing page information",{"detail":13,"format":13,"mode":14,"style":15,"text":424,"type":17,"version":18},{"children":778,"direction":23,"format":15,"indent":13,"type":202,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[779],{"children":780,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[781],{"detail":13,"format":13,"mode":14,"style":15,"text":782,"type":17,"version":18}," Page name + 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The configuration process splits in two: \u003Cstrong>first create an Exclusive Page\u003C/strong>, then \u003Cstrong>mount it on a ReflowLink and set the rule\u003C/strong> in the link editor. 9 steps end to end.\u003C/p>\u003Cblockquote>⚡ \u003Cstrong>TL;DR\u003C/strong>: 5 steps to create an Exclusive Page + 4 steps to set the rule in the ReflowLink. Once the rule is in place, qualifying returning users skip the Fallback Page on reflow and go straight to this dedicated page.\u003C/blockquote>\u003Cblockquote>Not yet familiar with what an Exclusive Page does? See \u003Ca href=\"/resources/blog/exclusive-page-overview\" rel=\"noopener noreferrer\" target=\"_blank\">Exclusive Page: Send Returning Users Straight to a Dedicated Landing Page\u003C/a>.\u003C/blockquote>\u003Chr />\u003Ch2>Part 1: Create an Exclusive Page\u003C/h2>\u003Ch3>Step 1: Open the Exclusive Page Module\u003C/h3>\u003Cp>Log in to DeepClick Platform. In the left sidebar under "\u003Cstrong>Functions\u003C/strong>" group, click "\u003Cstrong>Exclusive Page\u003C/strong>."\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick Platform sidebar: Exclusive Page entry under Functions group \"\n          height=\"1460\"\n          src=\"https://cms-r2.deepclick.com/image-0ce86d5c33fb.png\"\n          width=\"2940\"\n        />\n      \u003Cp>You'll land on the Exclusive Page \u003Cstrong>list view\u003C/strong> — every Exclusive Page created under this account lives here.\u003C/p>\u003Ch3>Step 2: Browse the List, Understand the Key Fields\u003C/h3>\u003Cp>The list page header shows two stat cards:\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Returning Visits\u003C/strong>: total reflow visits accumulated across all this account's Exclusive Pages\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Returning Clicks\u003C/strong>: total reflow clicks accumulated\u003C/li>\u003C/ul>\u003Cp>The table below has 5 columns:\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Column \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Content \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Preview Image\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Thumbnail of the landing page background \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Landing page information\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Page name + Page ID + creation timestamp \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Conversion Goal\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> The redirect type for this Exclusive Page: "Mobile App" (from Products) or "Custom URL" \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Statistics\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Per-page Returning Visits / Returning Clicks / Existing CTR \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Action\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Edit / Preview \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\n        \u003Cimg\n          alt=\"exclusive Page list view: 5 columns with stat cards on top\"\n          height=\"1134\"\n          src=\"https://cms-r2.deepclick.com/image-7ea6503debd5.png\"\n          width=\"2424\"\n        />\n      \u003Ch3>Step 3: New Exclusive Page → Set Creative Content\u003C/h3>\u003Cp>Click "\u003Cstrong>+ Add Exclusive Page\u003C/strong>" in the top-left of the list page. The "\u003Cstrong>Exclusive Page Settings\u003C/strong>" editor opens. Two columns: live preview on the left, creative content form on the right.\u003C/p>\u003Cp>The right form has three blocks:\u003C/p>\u003Cp>\u003Cstrong>① Landing Page Name (required)\u003C/strong>\u003C/p>\u003Cp>Internal label only — never shown to end users. Use "audience + purpose" naming, e.g., "Returning – Repurchase Offer" or "Tier 1 – Big Prize Wheel."\u003C/p>\u003Cp>\u003Cstrong>② Landing Page Background (required)\u003C/strong>\u003C/p>\u003Cp>Supports jpg / jpeg / png / gif / apng / webp. The hint reads: "Please do not upload images with a resolution width of less than 375" — for mobile clarity, aim for a width of at least 750.\u003C/p>\u003Cp>\u003Cstrong>③ Install Floating Button (optional toggle)\u003C/strong>\u003C/p>\u003Cp>Off by default. Toggle on to expand three configurations:\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Button Text\u003C/strong>: button copy, e.g., "Download Now" / "Claim Reward" / "View Now"\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Button Fill\u003C/strong>: pick "Solid Color" or "Gradient"\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >Solid Color: hex value + opacity\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >Gradient: "Linear Gradient" + start/end colors + angle\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>Button Redirect Address\u003C/strong>: where the click goes — see Step 4\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"New Exclusive Page editor: creative content panel with name, background, install floating button\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-83c47465eea6.png\"\n          width=\"2940\"\n        />\n      \u003Ch3>Step 4: Choose the Button Redirect Address\u003C/h3>\u003Cp>Two options:\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Type \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Best for \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Custom URL\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Navigate to any external URL (campaign page, product details, deeplink) — most flexible \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Products\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Pick a product from the Product Library — navigates to its standard conversion path (App install / Web page) \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>When you pick "Custom URL," the "Target Page URL" textbox appears — paste the full URL (with \u003Ccode>https://\u003C/code>).\u003C/p>\u003Cp>When you pick "Products," the "Select Product" dropdown shows the products you have in your Product Library; pick one.\u003C/p>\n        \u003Cimg\n          alt=\"Button Redirect Address: Custom URL vs Products dropdown\"\n          height=\"478\"\n          src=\"https://cms-r2.deepclick.com/image-54513633649f.png\"\n          width=\"1422\"\n        />\n      \u003Ch3>Step 5: Publish\u003C/h3>\u003Cp>Once everything's filled in, click "\u003Cstrong>Publish\u003C/strong>" in the bottom-right of the editor (the "\u003Cstrong>Exit\u003C/strong>" button on the left discards changes).\u003C/p>\u003Cp>After publishing, you're back on the Exclusive Page list and your newly created page is at the top. At this point the page is \u003Cstrong>just created — not live yet\u003C/strong>. To take effect, you need to mount it on a ReflowLink and configure the rule.\u003C/p>\u003Chr />\u003Ch2>Part 2: Mount the Page + Configure the Rule on a ReflowLink\u003C/h2>\u003Cp>The Exclusive Page's rule-driven trigger is configured \u003Cstrong>inside the ReflowLink editor\u003C/strong> — and that's the key difference from the Fallback Page: a Fallback Page goes live as soon as it's mounted, but an Exclusive Page requires "mount + rule match" to activate.\u003C/p>\u003Ch3>Step 6: Open the ReflowLink Editor\u003C/h3>\u003Cp>Go to "\u003Cstrong>Promotions → Reflow Links\u003C/strong>." Find the link you want to attach the Exclusive Page to and click "\u003Cstrong>Edit\u003C/strong>."\u003C/p>\u003Cp>If you don't have any ReflowLinks yet, click "\u003Cstrong>Create a new reflow link\u003C/strong>" and walk through the new-link wizard first.\u003C/p>\u003Ch3>Step 7: Switch to the "Exclusive Page Settings" Tab\u003C/h3>\u003Cp>In the editor, the left sidebar has 5 tabs:\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >Campaign Setup\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Exclusive Page Settings\u003C/strong> ← you're going here\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >Fallback Page Setup\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >Claim Resolution Setting\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >Basic Information\u003C/li>\u003C/ol>\u003Cp>Click "\u003Cstrong>Exclusive Page Settings\u003C/strong>" to switch.\u003C/p>\u003Cblockquote>💡 \u003Cstrong>Don't see the "Exclusive Page Settings" tab?\u003C/strong>This tab only appears once the link has filled in "Campaign Setup" (Product Type / Product / Media / Domain / Region). For a brand-new link, fill out the first tab "Campaign Setup" first — "Exclusive Page Settings" will then appear as the second tab.\u003C/blockquote>\n        \u003Cimg\n          alt=\"ReflowLink editor: 5 tabs with Exclusive Page Settings highlighted as the second\"\n          height=\"716\"\n          src=\"https://cms-r2.deepclick.com/image-50d3a20d5907.png\"\n          width=\"2282\"\n        />\n      \u003Ch3>Step 8: Toggle On, See Returning Visitor Traffic Tiers\u003C/h3>\u003Cp>The Exclusive Page Settings section has a \u003Cstrong>master toggle\u003C/strong> at the top, with the subhead: "\u003Cstrong>Set a dedicated page for returning users to boost conversions\u003C/strong>." The rule configuration area only expands once this toggle is on.\u003C/p>\n        \u003Cimg\n          alt=\"Rule configuration: event + times + page dropdowns with "Create a exclusive page for existing users" link at the bottom\"\n          height=\"464\"\n          src=\"https://cms-r2.deepclick.com/image-363f55ecfb50.png\"\n          width=\"2244\"\n        />\n      \u003Ch3>Step 9: Fill in the Rule — Event + Times + Page\u003C/h3>\u003Cp>Once the toggle is on, the rule area expands as a single sentence:\u003C/p>\u003Cblockquote>\u003Cstrong>When users [event] exceed [times], directly enters [page]\u003C/strong>\u003C/blockquote>\u003Cp>Fill in the three blanks:\u003C/p>\u003Cp>\u003Cstrong>① Event\u003C/strong> (dropdown, pick 1 of 3)\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Event \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Counts as 1 when \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Visits\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> The user opens the ReflowLink \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Reflow Display\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> The user actually saw the Fallback Page \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Reflow Click\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> The user actually clicked on the Fallback Page \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>\u003Cstrong>② Times\u003C/strong> (dropdown, 1-10)\u003C/p>\u003Cp>The higher the threshold, the stricter the condition — higher quality returning users, less traffic. \u003C/p>\u003Cp>\u003Cstrong>③ Page\u003C/strong> (dropdown, pick from existing Exclusive Pages)\u003C/p>\u003Cp>The dropdown lists every Exclusive Page published under this account, each with a thumbnail, name, page ID, and conversion goal type (Mobile App / Custom URL). If there's nothing to pick, the bottom of the dropdown has a "\u003Cstrong>Create a exclusive page for existing users\u003C/strong>" link that takes you back to the Exclusive Page creation flow (Part 1, Step 3).\u003C/p>\u003Cp>Once filled in, click "\u003Cstrong>Publish\u003C/strong>" (or "\u003Cstrong>Save\u003C/strong>" for an already-live link) at the bottom-right of the ReflowLink editor. The rule \u003Cstrong>takes effect immediately\u003C/strong> — the next returning user who matches it sees your Exclusive Page instead of the Fallback Page.\u003C/p>\u003Chr />\u003Ch2>Configuration Done\u003C/h2>\u003Cp>After these 9 steps, the entire Exclusive Page flow is live. The next time a qualifying returning user reflows on this link, DeepClick automatically swaps the Fallback Page out for the Exclusive Page.\u003C/p>\u003Cp>Back on the "Exclusive Page" list, the "Statistics" column for each page starts accumulating: Returning Visits, Returning Clicks, Existing CTR. From there, the operations work is reading those numbers and deciding whether to adjust the threshold, swap creatives, or add new Exclusive Pages.\u003C/p>\u003Cp>If you have questions, you can reach a Customer Success Manager via the contact entry on DeepClick Platform.\u003C/p>\u003Chr />\u003Cblockquote>Still exploring what an Exclusive Page can do? See \u003Ca href=\"/resources/blog/exclusive-page-overview\" rel=\"noopener noreferrer\" target=\"_blank\">Exclusive Page: Send Returning Users Straight to a Dedicated Landing 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class=\"payload-richtext\">\u003Cp>The most underrated asset in ad campaigns is the \u003Cstrong>returning user\u003C/strong>. When a user who didn't convert the first time comes back, what you show them next is what determines the ceiling of your second-pass conversion rate. Show them the same page they already saw, and you're treating them like a brand-new visitor — they'll likely leave again.\u003C/p>\u003Cp>DeepClick adds a layer on top of the \u003Cstrong>Fallback Page\u003C/strong>: the \u003Cstrong>Exclusive Page\u003C/strong>. It doesn't replace the Fallback Page or compete with it for traffic — instead, it \u003Cstrong>only triggers for returning users who match a rule you've set\u003C/strong>. When a user's visits / reflow displays / reflow clicks exceed your threshold, the next time they reflow, they see a page you've designed specifically for returning users.\u003C/p>\u003Cblockquote>⚡ \u003Cstrong>TL;DR\u003C/strong>: The Fallback Page handles \u003Cstrong>all reflow traffic\u003C/strong>. The Exclusive Page only targets \u003Cstrong>returning users who match a rule\u003C/strong> — under one ReflowLink, different returning users can see different content.\u003C/blockquote>\u003Cblockquote>Want to know how to configure it in the DeepClick Platform backend? See \u003Ca href=\"/resources/blog/exclusive-page-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">Exclusive Page Setup Guide: Rule-Matched, Direct to a Dedicated Landing Page\u003C/a>.\u003C/blockquote>\u003Chr />\u003Ch2>1. What is an Exclusive Page\u003C/h2>\u003Cp>Think of it as a \u003Cstrong>finer layer on top of the Fallback Page\u003C/strong>: you configure rules on the DeepClick Platform, and the system decides whether each reflow comes from a "returning user." If yes, the Exclusive Page is shown; if no, the default Fallback Page is shown.\u003C/p>\u003Cp>The complete flow:\u003C/p>\u003Cp>```\u003Cbr />Trigger Action                       Page User Sees\u003Cbr />──────────────────                   ──────────────────────\u003Cbr />First click on the ad           →    First-hop landing page\u003C/p>\u003Cp>Reflow (rule NOT matched)       →    Fallback Page\u003C/p>\u003Cp>Reflow (rule matched)           →    Exclusive Page\u003Cbr />```\u003C/p>\u003Cp>Key differences from the Fallback Page:\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Dimension \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Fallback Page \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Exclusive Page \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Trigger \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Any reflow \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Reflow \u003Cstrong>AND rule matched\u003C/strong> (visits / reflow displays / reflow clicks exceed threshold) \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Audience \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> All reflow traffic \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Returning users with N+ reflows \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Format \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 4 templates (TT-Style Feed / Clean Video Stream / Meta Feed / Plain Single-Page) \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Single full-page background image + optional floating button \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Redirect \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Link URL / Custom Address / Other Product \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Custom URL / Products (from Product Library) \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Configured in \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> ReflowLink editor → Fallback Page Setup \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> ReflowLink editor → Exclusive Page Settings \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>Stacked together, your reflow traffic is split into "returning user" vs. "everyone else": returning users get the Exclusive Page, everyone else gets the Fallback Page.\u003C/p>\u003Chr />\u003Ch2>2. When Does a User See the Exclusive Page\u003C/h2>\u003Cp>The Exclusive Page \u003Cstrong>only triggers for users who have already reflowed multiple times\u003C/strong> — first-time visitors will never see it. The full evaluation logic:\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >The user clicks the ad for the first time → browser navigates to the first-hop landing page\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >From this moment, the system tracks every action this user takes on this ReflowLink: visit count, reflow display count, reflow click count\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >When one of these counts exceeds your threshold (e.g., "visits exceeded 3 times"), the user is identified as a "returning user"\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >The next time this returning user reflows (Return / Re-enter), DeepClick \u003Cstrong>swaps the Fallback Page out for the Exclusive Page\u003C/strong>\u003C/li>\u003C/ol>\u003Cp>In other words, \u003Cstrong>reflows 1 through N go to the Fallback Page\u003C/strong>, and starting at reflow N+1 traffic goes to the Exclusive Page. You define N in the backend.\u003C/p>\n        \u003Cimg\n          alt=\"Exclusive Page trigger flow: Return + Re-enter, Fallback Page is swapped for Exclusive Page once the rule matches\"\n          height=\"1620\"\n          src=\"https://cms-r2.deepclick.com/flow-diagram-aa7a45193c69.png?w=1200&q=85\"\n          width=\"2400\"\n        />\n      \u003Chr />\u003Ch2>3. The Three Dimensions of the Rule\u003C/h2>\u003Cp>The Exclusive Page rule is a single sentence:\u003C/p>\u003Cblockquote>\u003Cstrong>When users [event] exceed [N times], directly enter [Exclusive Page]\u003C/strong>\u003C/blockquote>\u003Cp>You fill in the three slots.\u003C/p>\u003Ch3>Event (3 options)\u003C/h3>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Event \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> What counts as 1 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Visits\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Each time the user opens the ReflowLink — broadest definition of "returning user" \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Reflow Display\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> The user actually saw the Fallback Page (i.e., a reflow was triggered) — more precise than Visits \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Reflow Click\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> The user actually clicked on the Fallback Page — strictest definition (already showing conversion intent) \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>The three events go from loose to strict, covering the spectrum from "user has been here before" to "user has shown active interest."\u003C/p>\u003Ch3>Times (1-10)\u003C/h3>\u003Cp>Threshold from 1 to 10. The higher the threshold, the stricter the trigger condition — fewer users match, but the matched users are higher quality.\u003C/p>\u003Ch3>The Exclusive Page\u003C/h3>\u003Cp>Pick one of the Exclusive Pages you've already created. When the rule matches, this page replaces the Fallback Page.\u003C/p>\u003Chr />\u003Ch2>4. What an Exclusive Page Looks Like\u003C/h2>\u003Cp>The Exclusive Page works differently from the Fallback Page's "4 templates" system — it's simpler: \u003Cstrong>a full background image + an optional floating button\u003C/strong>.\u003C/p>\u003Cp>\u003Cstrong>Landing Page Background\u003C/strong>\u003C/p>\u003Cp>The entire visual is yours to design — product hero shots, campaign posters, lottery wheels, new-user reward pages, anything that can communicate value in a single image. Supports jpg / jpeg / png / gif / apng / webp.\u003C/p>\u003Cp>\u003Cstrong>Floating Button (optional)\u003C/strong>\u003C/p>\u003Cp>Toggle it on, and a floating button overlays the background. Configurable separately:\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Button Text\u003C/strong>: free-form\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Button Fill\u003C/strong>: solid color or gradient (Linear Gradient with adjustable start/end colors)\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>Button Redirect Address\u003C/strong>: pick from "Custom URL" or "Products"\u003C/li>\u003C/ul>\u003Cblockquote>💡 No template constraints — meaning you can design the entire page around what works for this returning-user segment: campaigns, limited offers, repurchase rewards, exclusive recommendations. Whatever resonates with this group, you build for it.\u003C/blockquote>\u003Chr />\u003Ch2>5. Two Redirect Types\u003C/h2>\u003Cp>Clicks on the Exclusive Page (clicking the floating button, or anywhere on the page if there's no button) can navigate to two types of destinations:\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Type \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> What it means \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Custom URL\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Navigate to any external URL — most flexible. Campaign pages, product details, deeplinks \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Products\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Pick a product you've maintained in the DeepClick Product Library — navigates to that product's standard conversion path (mobile app install / web page / etc.) \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>The advantage of going through Products is you don't have to re-enter URLs and install info every time — your app is already in the Product Library, and the Exclusive Page just attaches to it.\u003C/p>\u003Chr />\u003Ch2>6. When to Use an Exclusive Page\u003C/h2>\u003Cp>Not every product needs an Exclusive Page. Three scenarios where it pays off most:\u003C/p>\u003Cp>\u003Cstrong>1. Repurchase-driven products\u003C/strong>: e-commerce, subscriptions, consumable apps. When returning users come back, show them "repurchase offer / VIP upgrade / exclusive reward" pages — a much shorter conversion path than the first-time visitor's "product introduction" page.\u003C/p>\u003Cp>\u003Cstrong>2. High-decision-cost products\u003C/strong>: finance, education, SaaS. New users hesitate, returning users already understand the product → the Exclusive Page can directly show "open account / upgrade now" CTAs, skipping the explanation phase.\u003C/p>\u003Cp>\u003Cstrong>3. Multi-product portfolios\u003C/strong>: one ReflowLink, multiple products behind it. The Exclusive Page can point to \u003Cstrong>a different product than the first-hop page\u003C/strong> — push product A on first impression, switch to product B on reflow for cross-selling.\u003C/p>\u003Chr />\u003Ch2>7. Next: Configure It\u003C/h2>\u003Cp>Now that you know what the Exclusive Page is, when it triggers, and how rules work — the next step is to configure it in the DeepClick Platform.\u003C/p>\u003Cp>See \u003Ca href=\"/resources/blog/exclusive-page-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">Exclusive Page Setup Guide: Rule-Matched, Direct to a Dedicated Landing Page\u003C/a>, 9 steps to walk through creating the page + mounting it on a ReflowLink + configuring the rule.\u003C/p>\u003C/div>",{"en":659,"zh-CN":659},1778751548968]